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  REMOTE DESIGN SPRINT 
AMSTERDAM UX
SEPTEMBER 2. 2020
@BENNOLOEWENBERG
  AUTOMATIC DOORS 
Photo: @BennoLoewenberg
@BennoLoewenberg
  AUTOMATIC DOORS 
Video: @BennoLoewenberg https://www.youtube.com/watch?v=_6uegMPSnP4
@BennoLoewenbergVideo: @BennoLoewenberg https://www.youtube.com/watch?v=_6uegMPSnP4
@BennoLoewenbergVideo: @BennoLoewenberg https://www.youtube.com/watch?v=_6uegMPSnP4
@BennoLoewenbergVideo: @BennoLoewenberg https://www.youtube.com/watch?v=_6uegMPSnP4
@BennoLoewenbergVideo: @BennoLoewenberg https://www.youtube.com/watch?v=_6uegMPSnP4
@BennoLoewenbergVideo: @BennoLoewenberg https://www.youtube.com/watch?v=_6uegMPSnP4
@BennoLoewenbergVideo: @BennoLoewenberg https://www.youtube.com/watch?v=_6uegMPSnP4
@BennoLoewenbergPhoto: @BennoLoewenberg
  AUTOMATIC DOORS 
“BROKEN
Please open manually”
 PRODUCT 
Graphic: @BennoLoewenberg
1 3
4
2
LAUNCHIDEATE
BUILD
LEARN
Here it costs
a lot of time & money
  WHAT ? 
Structured process
to develop and test ideas
within a short amount of time.
@BennoLoewenberg
 DESIGN 
Graphic: @BennoLoewenberg
1 3
4
2
LAUNCHIDEATE
BUILD
LEARN
  WHAT FOR ? 
When innovations for products and services are needed
When big challenges are to be solved
In case of a lot ...
  WHY ? 
Validated concepts for solutions
to develop or improve products and services
„maximizing customer value“
@BennoLo...
  THINKING + LEAN 
Graphic: @BennoLoewenberg
UNDERSTAND IDEATE
DEFINE PROTOTYPE
EVALUATE
MEASURE
BUILDLEARN
+
HILLS ≈ MVP
Graphic: @BennoLoewenberg (aft. IBM)
 COMBINATION 
Graphic: @BennoLoewenberg (nach IBM)
  DESIGN SPRINT 
Photo: @BennoLoewenberg
 TIMEFRAME 
 STRUCTURE 
Graphic: DesignSprintKit
 RESULTS 
Photo: @BennoLoewenberg
Graphic: @jakek
Theexerciseworksbestwhenyousketchseveralvariationsofthesameidea.Takea
favoritepiecefromyourideassheetandas...
 TEAM 
 & SPACE 
Photo: @BennoLoewenberg (in “The Garage” at Google)
  WHY REMOTE ? 
Remote became a necessity
and the current reality of work.
Remote Design Sprints help to
maintain the abil...
  PHYSICAL ≠ DIGITAL 
Trying to conduct remote workshops
exactly like in-person workshops … fails.
@BennoLoewenberg
  PHYSICAL ≠ DIGITAL 
Big meeting rooms,
Creative spaces Where
At home, Quiet room (mostly),
Variable time zones
Full-day ...
  REMOTE AGENDA 
Not one consecutive workshop,
but a sequence of short sessions.
@BennoLoewenberg
  SCHEDULE – PHYSICAL “1.0” 
1 2 3 4 5
Mon Tue Wed Thu Fri
Expert
interviews,
Challenge
statement
Lightning
talks,
Sketch
...
  SCHEDULE – PHYSICAL “2.0”/“3.0” 
1 2 3 4
Mon Tue Wed Thu
Expert
interviews,
Challenge
statement
Lightning
talks,
Sketch
...
  SCHEDULE – DIGITAL (CORE) 
1 2 3
Mon Tue Wed
Understand
the landscape;
1,5 h
Ideate and envision
the future;
2 h
Underst...
  SCHEDULE – DIGITAL (COMPLETE) 
@BennoLoewenberg aft. Semih Aridogan
1 2 3 4
Preparation Warm-Up Des. Sprint Next Steps
P...
  SCHEDULE – DIGITAL (EXT.) 
@BennoLoewenberg aft. Beschnitt & Bretschneider
Week 1
1 2 3 4 5
Mon Tue Wed Thu Fri
Preparat...
  SCHEDULE – DIGITAL (EXT.) 
@BennoLoewenberg aft. Beschnitt & Bretschneider
Week 2
6 7 8 9 10
Mon Tue Wed Thu Fri
Solutio...
 PLANNING 
Generously timed agenda items
Many breaks
@BennoLoewenberg
 TIMES 
Quelle: Knapp, Zeratzky, Colburn
  RHYTHM & CADENCE 
“Together Alone”:
Sessions, warm ups, check ins, discussions all togehter
Excercises in groups
“Home w...
  PREPARATION – IN-PERSON 
Graphic: @BennoLoewenberg (nach @mpowel85)
PREPARATION
EFFORT
TIME
AFT.SPRINT
  PREPARATION – REMOTE 
Graphic: @BennoLoewenberg (nach @mpowel85)
PREPARATION
EFFORT
ZEIT
AFT.SPRINT
  PREPARATION – ORGANISATION 
Co-facilitator
focussed on technical handling
@BennoLoewenberg
  PREPARATION – CONTENTS 
Altering the plan during a running session
(e. g. switching to an alternative exercise)
can only...
  VIRTUAL TOOLS 
Screenshot: Mural
Screenshot: Miro
  VIRTUAL TOOLS 
  TECH SETUP 
Photo: @BennoLoewenberg
a good microphone a chat
day ight or
good lighting
two screens
(1 video & 1 whiteboa...
  TECH SETUP 
Video conferencing tool
with breakout functionality
Stable and fast web connection !
@BennoLoewenberg
  PHYSICAL ONBOARDING 
Photo: @BennoLoewenberg
„care“ package with
tools & fuels for workshops
  DIGITAL ONBOARDING 
Pre-session for newbies
Small aids and helpful infos “in situ”
Warmups, that familiarize with the to...
  EMBEDDING DIGITALLY 
Rules (video, audio, chat, tabs, breaks)
Assinging roles (note taking, sorting stickies)
1-screen m...
  PHYSICAL TOOLS 
Photo: @BennoLoewenberg
use what people
have at home
Photo: @BennoLoewenberg
  PHYSICAL TOOLS 
@BennoLoewenberg
 ENGAGEMENT 
@BennoLoewenberg
Source: Sarah McIlwain
“ Ideas are ephemeral
	 when you’re in-person,
	 but there’re automatically recorded
	 when you wor...
 CHALLENGES 
Distractions
Engagement
Communication
Tech (esp. in DE: Internet)
Preparation
@BennoLoewenberg
 ADVANTAGES 
Ideal for distributed or international teams
No need for a particular workshop room
Only little (physical) ma...
  TOOLS & TIPS DESIGN SPRINT 
@BennoLoewenberg
Photo: @BennoLoewenberg
  NO GUESSWORK … 
Photo: @BennoLoewenberg (prototyping an elevator cabin)
  … BUT THINKING & TESTING 
Photo: @BennoLoewenberg (in a real spacesuit at Eurpoean Space Agency)
  NO ROCKET SCIENCE … 
Photo: @BennoLoewenberg
  … BUT A PRACTICAL SHORTCUT 
  BENNOLOEWENBERG 
 LINKEDIN /  TWITTER
 @
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Remote Design Sprint (english) #AMSUX

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Despite lockdown, demanding to work from home, Design Sprints can be used successfully to answer critical business questions by sparking innovation, encourage user-centered thinking, aligning teams under a shared vision, and gaining insights about the marketability of products before their launch – if you know how to do them remote.

This talk will provide an intensive and compact introduction into the method mix from Google Ventures, how this structured process works, about its strengths, and most importantly, how it can be conducted successfully as “remote”. Since this is significantly different to “in-person”, this will cover a comparison of the physical and digital version of Design Sprints – and it provides a lot of practical insights for remote workshops in general too.

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Remote Design Sprint (english) #AMSUX

  1. 1.   REMOTE DESIGN SPRINT  AMSTERDAM UX SEPTEMBER 2. 2020 @BENNOLOEWENBERG
  2. 2.   AUTOMATIC DOORS  Photo: @BennoLoewenberg
  3. 3. @BennoLoewenberg   AUTOMATIC DOORS  Video: @BennoLoewenberg https://www.youtube.com/watch?v=_6uegMPSnP4
  4. 4. @BennoLoewenbergVideo: @BennoLoewenberg https://www.youtube.com/watch?v=_6uegMPSnP4
  5. 5. @BennoLoewenbergVideo: @BennoLoewenberg https://www.youtube.com/watch?v=_6uegMPSnP4
  6. 6. @BennoLoewenbergVideo: @BennoLoewenberg https://www.youtube.com/watch?v=_6uegMPSnP4
  7. 7. @BennoLoewenbergVideo: @BennoLoewenberg https://www.youtube.com/watch?v=_6uegMPSnP4
  8. 8. @BennoLoewenbergVideo: @BennoLoewenberg https://www.youtube.com/watch?v=_6uegMPSnP4
  9. 9. @BennoLoewenbergVideo: @BennoLoewenberg https://www.youtube.com/watch?v=_6uegMPSnP4
  10. 10. @BennoLoewenbergPhoto: @BennoLoewenberg   AUTOMATIC DOORS  “BROKEN Please open manually”
  11. 11.  PRODUCT  Graphic: @BennoLoewenberg 1 3 4 2 LAUNCHIDEATE BUILD LEARN Here it costs a lot of time & money
  12. 12.   WHAT ?  Structured process to develop and test ideas within a short amount of time. @BennoLoewenberg
  13. 13.  DESIGN  Graphic: @BennoLoewenberg 1 3 4 2 LAUNCHIDEATE BUILD LEARN
  14. 14.   WHAT FOR ?  When innovations for products and services are needed When big challenges are to be solved In case of a lot of stakeholders or complicated processes I case of a high investment risk @BennoLoewenberg
  15. 15.   WHY ?  Validated concepts for solutions to develop or improve products and services „maximizing customer value“ @BennoLoewenberg
  16. 16.   THINKING + LEAN  Graphic: @BennoLoewenberg UNDERSTAND IDEATE DEFINE PROTOTYPE EVALUATE MEASURE BUILDLEARN +
  17. 17. HILLS ≈ MVP Graphic: @BennoLoewenberg (aft. IBM)  COMBINATION 
  18. 18. Graphic: @BennoLoewenberg (nach IBM)   DESIGN SPRINT 
  19. 19. Photo: @BennoLoewenberg  TIMEFRAME 
  20. 20.  STRUCTURE  Graphic: DesignSprintKit
  21. 21.  RESULTS  Photo: @BennoLoewenberg
  22. 22. Graphic: @jakek Theexerciseworksbestwhenyousketchseveralvariationsofthesameidea.Takea favoritepiecefromyourideassheetandaskyourself,“Whatwouldbeanothergood waytodothis?”Keepgoinguntilyoucan’tthinkofanymorevariations,thenlookback atyourideassheet,chooseanewidea,andstartriffngonitinstead.  TOOLS 
  23. 23.  TEAM   & SPACE  Photo: @BennoLoewenberg (in “The Garage” at Google)
  24. 24.   WHY REMOTE ?  Remote became a necessity and the current reality of work. Remote Design Sprints help to maintain the ability to work (creatively). @BennoLoewenberg
  25. 25.   PHYSICAL ≠ DIGITAL  Trying to conduct remote workshops exactly like in-person workshops … fails. @BennoLoewenberg
  26. 26.   PHYSICAL ≠ DIGITAL  Big meeting rooms, Creative spaces Where At home, Quiet room (mostly), Variable time zones Full-day workshops, Several days all together When A few flexible sessions (1,5 – 2 hrs. each), Offline homework Facilitator + Interdisciplinary team (1 + 6–8 people) Who Facilitator + Co-Facilitator + Interdisciplinary team (2 + 6–8 people) Sticky-Notes, Timer, Flipcharts, Whiteboards, Tabletennis/Kickertable How Video conferencing, Digital whiteboard, Online timer, Homeoffice streching @BennoLoewenberg aft. Hildebranding
  27. 27.   REMOTE AGENDA  Not one consecutive workshop, but a sequence of short sessions. @BennoLoewenberg
  28. 28.   SCHEDULE – PHYSICAL “1.0”  1 2 3 4 5 Mon Tue Wed Thu Fri Expert interviews, Challenge statement Lightning talks, Sketch Decide, Combine, Storyboard Prototype, Test guideline, Recruiting User tests, Evaluation @BennoLoewenberg aft. Hildebranding
  29. 29.   SCHEDULE – PHYSICAL “2.0”/“3.0”  1 2 3 4 Mon Tue Wed Thu Expert interviews, Challenge statement Lightning talks, Sketch Decide, Combine, Storyboard Prototype, Test guideline, Recruiting User tests, Evaluation @BennoLoewenberg aft. Hildebranding
  30. 30.   SCHEDULE – DIGITAL (CORE)  1 2 3 Mon Tue Wed Understand the landscape; 1,5 h Ideate and envision the future; 2 h Understand the users and their journey; 1,5 h Discuss actions and plan; 1,5 h @BennoLoewenberg aft. Google
  31. 31.   SCHEDULE – DIGITAL (COMPLETE)  @BennoLoewenberg aft. Semih Aridogan 1 2 3 4 Preparation Warm-Up Des. Sprint Next Steps Problem framing, Team composition, Schedule & invitations; 2 weeks Tools introduction, Getting to know the participants; 1 h Completely online; Asynchronous & synchronous exercises; 5 days Results presentation, Recommen- dations; 1 h
  32. 32.   SCHEDULE – DIGITAL (EXT.)  @BennoLoewenberg aft. Beschnitt & Bretschneider Week 1 1 2 3 4 5 Mon Tue Wed Thu Fri Preparation and pre- screening of participants Individual participant interviews; 6–60 min Internal kickoff and research Customer journey mapping Alignment workshop Stakeholder Interviews Workshop preparation
  33. 33.   SCHEDULE – DIGITAL (EXT.)  @BennoLoewenberg aft. Beschnitt & Bretschneider Week 2 6 7 8 9 10 Mon Tue Wed Thu Fri Solution workshop Decision workshop Prototyping User testing User testing (fallback) Preparation & wrap-up Preparation & wrap-up Wrap up workshop
  34. 34.  PLANNING  Generously timed agenda items Many breaks @BennoLoewenberg
  35. 35.  TIMES  Quelle: Knapp, Zeratzky, Colburn
  36. 36.   RHYTHM & CADENCE  “Together Alone”: Sessions, warm ups, check ins, discussions all togehter Excercises in groups “Home work” induvidually @BennoLoewenberg
  37. 37.   PREPARATION – IN-PERSON  Graphic: @BennoLoewenberg (nach @mpowel85) PREPARATION EFFORT TIME AFT.SPRINT
  38. 38.   PREPARATION – REMOTE  Graphic: @BennoLoewenberg (nach @mpowel85) PREPARATION EFFORT ZEIT AFT.SPRINT
  39. 39.   PREPARATION – ORGANISATION  Co-facilitator focussed on technical handling @BennoLoewenberg
  40. 40.   PREPARATION – CONTENTS  Altering the plan during a running session (e. g. switching to an alternative exercise) can only be successful, when those backups have been prepared beforehand. @BennoLoewenberg
  41. 41.   VIRTUAL TOOLS  Screenshot: Mural
  42. 42. Screenshot: Miro   VIRTUAL TOOLS 
  43. 43.   TECH SETUP  Photo: @BennoLoewenberg a good microphone a chat day ight or good lighting two screens (1 video & 1 whiteboard) a timer
  44. 44.   TECH SETUP  Video conferencing tool with breakout functionality Stable and fast web connection ! @BennoLoewenberg
  45. 45.   PHYSICAL ONBOARDING  Photo: @BennoLoewenberg „care“ package with tools & fuels for workshops
  46. 46.   DIGITAL ONBOARDING  Pre-session for newbies Small aids and helpful infos “in situ” Warmups, that familiarize with the tool/functions @BennoLoewenberg
  47. 47.   EMBEDDING DIGITALLY  Rules (video, audio, chat, tabs, breaks) Assinging roles (note taking, sorting stickies) 1-screen mode (video as audio) @BennoLoewenberg
  48. 48.   PHYSICAL TOOLS  Photo: @BennoLoewenberg use what people have at home
  49. 49. Photo: @BennoLoewenberg   PHYSICAL TOOLS 
  50. 50. @BennoLoewenberg  ENGAGEMENT  @BennoLoewenberg
  51. 51. Source: Sarah McIlwain “ Ideas are ephemeral when you’re in-person, but there’re automatically recorded when you work online”
  52. 52.  CHALLENGES  Distractions Engagement Communication Tech (esp. in DE: Internet) Preparation @BennoLoewenberg
  53. 53.  ADVANTAGES  Ideal for distributed or international teams No need for a particular workshop room Only little (physical) material needed Saves costs Different possibilities (e. g. Undo, Copy-Paste) New way of working (for shy persons too) @BennoLoewenberg
  54. 54.   TOOLS & TIPS DESIGN SPRINT  @BennoLoewenberg
  55. 55. Photo: @BennoLoewenberg   NO GUESSWORK … 
  56. 56. Photo: @BennoLoewenberg (prototyping an elevator cabin)   … BUT THINKING & TESTING 
  57. 57. Photo: @BennoLoewenberg (in a real spacesuit at Eurpoean Space Agency)   NO ROCKET SCIENCE … 
  58. 58. Photo: @BennoLoewenberg   … BUT A PRACTICAL SHORTCUT 
  59. 59.   BENNOLOEWENBERG   LINKEDIN /  TWITTER  @

Despite lockdown, demanding to work from home, Design Sprints can be used successfully to answer critical business questions by sparking innovation, encourage user-centered thinking, aligning teams under a shared vision, and gaining insights about the marketability of products before their launch – if you know how to do them remote. This talk will provide an intensive and compact introduction into the method mix from Google Ventures, how this structured process works, about its strengths, and most importantly, how it can be conducted successfully as “remote”. Since this is significantly different to “in-person”, this will cover a comparison of the physical and digital version of Design Sprints – and it provides a lot of practical insights for remote workshops in general too.

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