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Big Data
What is it?
There are some things that are so
big that they have implications for
everyone, whether we want it or
not.
Big Data is one...
The basic idea behind the phrase
'Big Data' is that everything we do
is increasingly leaving a digital
trace (or data), wh...
From the dawn of civilization until
2003, humankind generated five
exabytes of data. Now we produce
five exabytes every tw...
Activity Data
Simple activities like listening to music or
reading a book are now generating data.
Digital music players a...
Conversation Data
Our conversations are now digitally
recorded. It all started with emails but
nowadays most of our conver...
Photo and Video Image
Data
Just think about all the pictures we take on
our smart phones or digital cameras. We
upload and...
Sensor Data
We are increasingly surrounded by sensors
that collect and share data. Take your smart
phone, it contains a gl...
The Internet of Things
Data
We now have smart TVs that are able to collect
and process data, we have smart watches,
smart ...
With the datafication comes
big data, which is often
described using the four Vs:
• Volume
• Velocity
• Variety
• Veracity
Volume…
…refers to the vast amounts of data generated
every second. We are not talking Terabytes but
Zettabytes or Brontob...
Velocity…
…refers to the speed at which new data is
generated and the speed at which data moves
around. Just think of soci...
Variety…
…refers to the different types of data we can
now use. In the past we only focused on
structured data that neatly...
Veracity…
…refers to the messiness or trustworthiness of
the data. With many forms of big data quality
and accuracy are le...
Turning Big Data into Value:
The datafication of our world gives us
unprecedented amounts of data in
terms of Volume, Velo...
The ‘Datafication’
of our World;
• Activities
• Conversations
• Words
• Voice
• Social Media
• Browser logs
• Photos
• Vid...
How is Big Data actually used? Example 1
Better understand and target customers:
To better understand and target customers...
How is Big Data actually used? Example 2
Understand and Optimize Business
Processes:
Big data is also increasingly used to...
How is Big Data actually used? Example 3
Improving Health:
The computing power of big data analytics enables
us to find ne...
How is Big Data actually used? Example 4
Improving Security and Law Enforcement:
Security services use big data analytics ...
How is Big Data actually used? Example 5
Improving Sports Performance:
Most elite sports have now embraced big data
analyt...
How is Big Data actually used? Example 6
Improving and Optimizing Cities and
Countries:
Big data is used to improve many a...
But the applications of Big
Data are endless!
Currently we are only seeing the
beginnings of a transformation into a big
d...
Veracity… …refers to the messiness
Veracity… …refers to the messiness
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Veracity… …refers to the messiness What is Big Data?

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Veracity…
…refers to the messiness or trustworthiness of
the data. With many forms of big data quality
and accuracy are less controllable (just think of
Twitter posts with hash tags, abbreviations,
typos and colloquial speech as well as the
reliability and accuracy of content) but
technology now allows us to work with this
type of data.

Publié dans : Technologie, Business
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