Augmented reality (AR) is experiencing tremendous growth, and many real-world applications are enhancing today’s products and services. With the release of ARKit from Apple and ARCore from Google, developers are creating augmented reality apps by using these powerful tools that make the technology available to the masses.

1. 9 Powerful Real-World
Applications of
Augmented Reality (AR)
Today

2. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Title
Text
Introduction
9 Powerful Real-World
Applications of Augmented Reality
(AR) Today
The growth of augmented reality (AR) applications in
recent years can be attributed to solutions that allow
consumers to visualize products and imagine what it might
feel like to own the product or experience the service
before actually purchasing it.

3. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
As augmented technology becomes more sophisticated and
the cost-saving and business applications expand, the
demand and investment in AR will increase. In 2017, ARKit
was launched by Apple, and Google released ARCore for
Android, both powerful tools for developers to create AR
apps.
It is predicted that there will be 1 billion augmented reality
users by 2020. After a quick definition of augmented reality,
let’s take a look at augmented reality that’s already used for
real-world applications.

4. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
What Is Augmented Reality (AR)?
When someone talks about AR, they are referring to technology that
overlays information and virtual objects on real-world scenes in real-time.
It uses the existing environment and adds information to it to make a new
artificial environment. Many developers are creating augmented reality
apps, and this has opened up the technology to many applications and a
broader audience.
If you’ve watched an American football game since 1998, you likely have
seen the down line portrayed as a yellow line that moved down the field.
That is an example of an augmented reality application.
Have a look at this short video of me trying some leading edge AR tools.

5. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Award-Winning Airport App
The Gatwick airport passenger app just won a number of awards for its
creative use of AR technology.
With the help of more than 2,000 beacons throughout its two terminals,
passengers can use the AR maps from their mobile phone to navigate
through the airport.
As the app matures, it might eventually help improve traffic flow in the
airport.

6. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Award-Winning Airport App
The Gatwick airport passenger app just won a number of awards for its
creative use of AR technology.
With the help of more than 2,000 beacons throughout its two terminals,
passengers can use the AR maps from their mobile phone to navigate
through the airport.
As the app matures, it might eventually help improve traffic flow in the
airport.

7. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Ikea Place, Dulux Visualiser,
and Lowe’s Help Remodel
For those who have purchased furniture and discovered once it was
delivered it didn’t work in the space, the Ikea Place app will help you avoid
that predicament in the future.
The app was built using Apple’s ARKit technology, and it allows you to
scan your room and design the space by placing Ikea objects in the digital
image of your room to create a new environment with the new products.

8. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
The Dulux Visualiser helps you try out a shade of paint for your room
before you buy. Just use your smartphone camera to scan your room and
virtually paint it with any colour of the rainbow.
Home improvement store Lowe’s has Measured by Lowe’s, a virtual tape
measure that can be used inside and out, and Envisioned by the Mine
(owned by Lowe’s) which allows you to place 3D images of furnishings and
accessories into your home or commercial space.

9. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Sephora Virtual Artist and Roles
Cosmetic company Sephora uses AR technology to allow customers to try
out different looks and eye, lips and cheek products as well as colors right
on their own digital face.
This is a powerful way to boost sales and to give customers a fun way to
try out new looks. Another company that uses augmented reality to
inspire purchases is Rolex.
The company has developed a virtual try-on experience where prospective
customers can try out different styles and models (this is me testing the
app).

10. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
AR For Fun
Rather than increase sales, sometimes AR is just created for fun or to
engage with customers such as the Bic DrawyBook app or teeth brushing
games from Georgia-Pacific’s Dixie brand.
From gaming to construction to AR in browsers that provide detail for
what the camera displays, augmented reality apps are being developed at
a rapid pace to enhance many industries.
As additional ideas get developed, we can expect augmented reality
applications to touch many more aspects of our lives.

11. © 2017 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website
© 2017 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website

12. BernardMarr
hello@bernardmarr.com
www.bernardmarr.com