AI (Artificial Intelligence) is the most powerful technology humans have ever had access to. AI is going to revolutionize the world of business and society at large. In this article, we take a look at this AI revolution.

1. What Is The Artificial
Intelligence Revolution
And Why Does It Matter
To Your Business?

2. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Title
Text
IntroductionIntroduction
AI (Artificial Intelligence) is the most powerful technology humans have ever had access
to. AI is going to revolutionize the world of business and society at large. In this article,
we take a look at this AI revolution.
As a species, humanity has witnessed three previous industrial revolutions: first came
steam/water power, followed by electricity, then computing. Now, we’re in the midst of a
fourth industrial revolution, one driven by artificial intelligence and big data.
What Is The Artificial Intelligence Revolution And
Why Does It Matter To Your Business?

3. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Title
Text
IntroductionIntroduction
I like to refer to this as the “Intelligence Revolution." But whatever we call it – the fourth
industrial revolution, Industry 4.0 or the Intelligence Revolution – one thing is clear: this
latest revolution is going to transform our world, just as the three previous industrial
revolutions did.
What Is The Artificial Intelligence Revolution And
Why Does It Matter To Your Business?

4. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
What makes AI so impactful, and why now?
AI gives intelligent machines (be they computers, robots, drones, or whatever) the ability
to “think” and act in a way that previously only humans could. This means they can
interpret the world around them, digest and learn from information, make decisions based
on what they’ve learned, and then take appropriate action – often without human
intervention. It’s this ability to learn from and act upon data that is so critical to the
Intelligence Revolution, especially when you consider the sheer volume of data that
surrounds us today. AI needs data, and lots of it, in order to learn and make smart
decisions. This gives us a clue as to why the Intelligence Revolution is happening now.
After all, AI isn’t a new concept. The idea of creating intelligent machines has been around
for decades. So why is AI suddenly so transformative? The answer to that question is two-
fold:

5. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
What makes AI so impactful, and why now?
 We have more data than ever before. Almost everything we do (both in the online
world and the offline world) creates data. Thanks to the increasing digitization of our
world, we now have access to more data than ever before, which means AI has been able
to grow much smarter, faster, and more accurate in a very short space of time. In other
words, the more data intelligent machines have access to, the faster they can learn, and
the more accurate they become at interpreting the information. As a very simple example,
think of Spotify recommendations. The more music (or podcasts) you listen to via Spotify,
the better able Spotify is to recommend other content that you might enjoy. Netflix and
Amazon recommendations work on the same principle, of course.
 Impressive leaps in computing power make it possible to process and make sense
of all that data. Thanks to advances like cloud computing and distributed computing, we
now have the ability to store, process, and analyze data on an unprecedented scale.
Without this, data would be worthless.

6. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
What the Intelligence Revolution means for your
business
I guarantee your business is going to have to get smarter. In fact, every business is going
to have to get smarter – from small startups to global corporations, from digital-native
companies to more traditional businesses. Organizations of all shapes and sizes will be
impacted by the Intelligence Revolution.
Take a seemingly traditional sector like farming. Agriculture is undergoing huge changes,
in which technology is being used to intelligently plan what crops to plant, where and
when, in order to maximize harvests and run more efficient farms. Data and AI can help
farmers monitor soil and weather conditions, and the health of crops. Data is even being
gathered from farming equipment, in order to improve the efficiency of machine
maintenance. Intelligent machines are being developed that can identify and delicately
pick soft ripe fruits, sort cucumbers, and pinpoint pests and diseases. The image of a
bucolic, traditional farm is almost a thing of the past. Farms that refuse to evolve risk
being left behind.

7. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
What the Intelligence Revolution means for your
business
This is the impact of the Intelligence Revolution. All industries are evolving rapidly.
Innovation and change is the new norm. Those who can’t harness AI and data to improve
their business – whatever the business – will struggle to compete.
Just as in each of the previous industrial revolutions, the Intelligence Revolution will utterly
transform the way we do business. For your company, this may mean you have to rethink
the way you create products and bring them to market, rethink your service offering,
rethink your everyday business processes, or perhaps even rethink your entire business
model.

8. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Forget the good vs bad AI debate
In my experience, people fall into one of two camps when it comes to AI. They’re either
excited at the prospect of a better society, in which intelligent machines help to solve
humanity’s biggest challenges, make the world a better place, and generally make our
everyday lives easier. Then there are those who think AI heralds the beginning of the end,
the dawning of a new era in which intelligent machines supersede humans as the
dominant lifeform on Earth.
Personally, I sit somewhere in the middle. I’m certainly fascinated and amazed by the
incredible things that technology can achieve. But I’m also nervous about the implications,
particularly the potential for AI to be used in unethical, nefarious ways.
But in a way, the debate is pointless. Whether you’re a fan of AI or not, the Intelligence
Revolution is coming your way. Technology is only going in one direction – forwards, into
an ever-more intelligent future. There’s no going back.

9. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Forget the good vs bad AI debate
That’s not to say we shouldn’t consider the implications of AI or work hard to ensure AI is
used in an ethical, fair way – one that benefits society as well as the bottom line. Of
course, we should do that. But it's important to understand that; however, you feel about
it, AI cannot be ignored. Every business leader needs to come to terms with this fact and
take action to prepare their company accordingly. This means working out how and where
AI will make the biggest difference to your business and developing a robust AI strategy
that ensures AI delivers maximum value.
AI is going to impact businesses of all shapes and sizes, across all industries. Discover how
to prepare your organization for an AI-driven world in my new book, The Intelligence
Revolution: Transforming Your Business With AI.

10. Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website
© 2020 Bernard Marr , Bernard Marr & Co. All rights reserved© 2017 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website

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