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Bernard Scales III Resume
1. Bernard Scales III
8813 Citrus Village Drive Tampa, FL Home: (678) 891-7864 Email: bernardscales30@gmail.com
Internet Advertising/Marketing Sales
Search Engine Specialist MS Office “Power User” Ability to adapt to changes in responsibility
KEY COMPENTENCIES
Skills: New business development Business-To-Business Sales Cold calling
champion Closer Business Analysis Negotiation strategies Brand
Development Yahoo certified Search Engine Ambassador Territory
Development Forecasting Consultative Sales Product Sales Champion
Customer Retention Account Management
Education: NorthCarolinaA&T State University(Bachelor of Science Business Management)
2005 GPA 2.7
Activities:
Playedcollegiate football atNorthCarolinaA&Tas a redshirtfreshman1999-
2000
Toastmaster’sInternationalmember
Marketing internshipwith EntercomLLC97.1 QMG 2004-2005
PROFESSIONAL EXPERIENCE
Verizon FIOS (Tampa, FL) National Account Manager / Retention Specialist (Verizon
Elite Center of Excellence) , 11/13 - Present
Responsible formanagingassigned territories withinthe VerizonFIOSnational portfoliowith1.5
millioninannual salesgoal targets.
Displayindepthknowledge of competitive challenges,strategiesandtacticswhile identifyinghighrisk
residentialproperties.
DevelopanddelivernewbusinessacquisitionsbyexecutingVerizonmarketinginitiatives which
increase overall annual sales.
Retaincustomersbyensuringtheyhave the rightproductor service offeringsbyidentifyingthe cause
of customerconcernsandrecommendsolutions.
Expertise in marketing,salesandcustomercare,aswell asproficiencyinreporting,tracking&FIOS
networkdesign.
Focus Inc. (Tampa, FL) Advertising National Account Executive, 2/13 – 11/13
Establishedandmaintainedhigh-levelrelationshipswithmajorautomotivegroups andtheir
advertisingagencies consistingof multiple dealerlocations.
2. Securednew mediaaccountswhile managingdealerrelationsandgrowingsalesrevenueof existing
keyaccounts.
Managed relationshipswithleadsharingpartnerssuchasVARS or Referral Partners.
Prepared advertising and commercial media proposals to present to decision makers.
Investigated competitor products, promotions, and sales strategies.
Veeam Software (Roswell, GA) Sales Channel Manager, 4/12 – 11/1/12
Developedandexecutedassignedterritoryplanwiththe primary focuson recruiting channelpartners
and large VMware customers.
Coordinate sales activities with Channel partners, consultants, distributors, and resellersto
identifyand close new business prospects.
Provided support to qualifiedprospects and customers including follow up, product information,
quotations and closures.
Provided monthly forecasting and quarterly revenue reports for the entire channel.
AT&T Advertising Solutions (Roswell, GA) Marketing Sales Executive , 3/09 to 1/12
Honors: Presidents Club CEO/ winner 2010 with an average of 145% of company objective.
Strategically and aggressively closed $324,000 in new business sales in 2011 including our full
suite of products.
SpecialistinsellingGoogle Adwordsalesandonline mediadisplayadvertising.
Advertising consultant for medium to large scale businesses handling revenue in excess of
$500,000 in sales volume annually.
Providingcustomerneedsassessmentandprofessional sales recommendation tailored to meet
each customer’s needs.
Collaboratedwithclientsfromconcepttoproductionandlaunchof nationwide print, television,
web & mobile device campaigns.
REFERENCES UPON REQUEST
“Mr. Scalesisa first-rate salesprofessional excelsin prospectingandgeneratingnew business…ensuresall
of our customers’ needs are taken care of…truly an exceptional employee…”
Excerpts from 2011 Stars Report Performance Review