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IBM Cloud Services Portfolio
- 1. © 2016 IBM Corporation IBM Cloud Services Portfolio Positioning Overview Bernd Thomsen IBM Senior Solution Sales Specialist IBM – Dublin Ireland March 2016 +49-7034-2872-913 thomsenb@ie.ibm.com
- 2. © 2016 IBM Corporation 1) The Customer-activated Enterprise, Insights from the Global C-suite Study, IBM Institute for Business Value, 2013 2) IDC Directions, "How SaaS Gets Built" Doc # DR2014_T3_RM March 2014 3) See ProgrammableWeb, http://www.programmableweb.com/category/all/apis?order=field_popularity. 100% 70% 14000+ Frontline Decision Making Business Leaders go Mobile First Real Time Insight Driven Processes CIOs enable fast insight-driven decisions Digital Innovation Developers are rewriting the world in code of the LOB apps in customer- facing roles will be built for mobile-first consumption by 20171 of CIOs say analytics and big data drive innovation at their firm2 APIs published today, public APIs doubled in the past 18 months3 Disruptors are reinventing business processes and leading their industries with digital transformations
- 3. © 2016 IBM Corporation 3 The role of the cloud is maturing into the environment for innovation and business value Cost Innovation Business Value IaaS-centric Virtual compute Low cost storage Traditional app hosting PaaS-centric DevOps tooling Web/Mobile apps Basic analytics Hybrid integration High value solutions Cognitive apps Advanced analytics Internet of Things Value Cost Effectiveness Essential Integration 1 2 3
- 4. 4 IBM Point of View 4 Guiding Principles Powerful, Accessible Analytics with Cognitive Choice with Consistency DevOps Productivity Industrialized Hybrid Cloud
- 5. © 2016 IBM Corporation 5 Run times and delivery models to suit the full spectrum of enterprise needs Abstraction & Dev Velocity Transparency & Control Virtual Machines Bare MetalContainersBluemix Public Dedicated Local The full scale and agility of the public cloud. In our datacenter. Dedicated to you. On your premises. Optional tethered management. Fully managed options and both scale-up & scale-out designs available.
- 6. © 2016 IBM Corporation IBM SoftLayer: total access, control and transparency 40 global cloud centers Open, secure, and scalable Secure, high-speed network Expert services and tools Secure integration to on-premises 6
- 7. © 2016 IBM Corporation IBM Bluemix: create, deploy and manage applications in the cloud Build modern apps that thrive on data Easily and securely leverage existing APIs, services and data Foster a culture of continuous innovation and delivery Clients can get started free 7
- 8. © 2016 IBM Corporation SoftLayer and IBM Bluemix today are two distinct solutions with overlapping offerings Two separate experiences: front doors, logins, bills, monitoring, logging, etc. Overlapping offerings: VMs, containers, object store, NoSQL, etc. Different SLAs, support, contracts, inside sales org 8
- 9. © 2016 IBM Corporation 9 IBM Cloud Managed Services offers complementary IaaS and PaaS with integrated managed services across essential workloads including SAP and Oracle 9
- 10. © 2016 IBM Corporation Integrated services help clients deploy system-of- record and system-of- engagement workloads 10 Infrastructure services Foundation services Operations, security, networking, storage, compute, containers, data, integration, delivery Infrastructure services Public Multi-tenant public cloud. Dedicated Isolated private cloud Local Managed service in your data center ITIL compliant High, guaranteed SLA E2E and application management Turn key SAP/Oracle application services Modular services Vertical scaling Horizontal scaling Tier 1 storage Consistent OpenStack layer Expansive service portfolio Managed services
- 11. © 2016 IBM Corporation HIPAA + IaaS or PaaS—deployable on- premises or off-premises—built on an industrialized infrastructure 11 Global deployment on or off-premises + Disaster recovery and availability with failover and fallback Compliance services for privacy and protection Highly flexible, scalable and available network and storage configurations Best-practice security with vulnerability scanning and protection from physical intrusion Solutions for SAP, SAP HANA, Oracle and other ERP1 and CRM2 workloads 1 Enterprise resource planning (ERP); 2Customer relationship management (CRM) Cloud Managed Services infrastructure – deployable in 13 geographic locations – supporting Windows, Linux and AIX IaaSManagedServices
- 12. © 2016 IBM Corporation What we will achieve End-to-end, seamless user experience of IBM Managed Cloud Services regardless of the underlying IaaS Managed Services revenue growth in our own underserved SMB IaaS customer segment A pre-integrated, global solution for born-in-the-enterprise AND cloud-native workloads… with seamless IT operations management… available through a cloud-native experience… and providing clients direction throughout their cloud transformation journey with built- in management tooling, patterns and best practices. 12
- 13. © 2016 IBM Corporation IBM Cloud Automated Modular Management: managed migration service Helps reduce the cost and time of workload migration with easier-to- use and more efficient data transfer management features Automated, push-button process for migrating physical and virtual workloads into SoftLayer Support public, private, bare metal and VMWare on bare metal targets in SoftLayer No manual agent deployment on source or target environments to simplify migration Security-rich transfer of workloads one at a time or in groups Initiate and monitor status of migrations from a single dashboard Reduces production server downtime via “live capture” and “incremental data sync” Available as a fully managed service 13
- 14. IBM Point of View 4 Guiding Principles Powerful, Accessible Analytics with Cognitive DevOps Productivity Industrialized Hybrid Cloud Choice with Consistency
- 15. © 2016 IBM Corporation Industrialized hybrid cloud Public Private On-premises Legacy to cloud / Cloud to cloud with six connectivity points 15 Integration Visibility and Control Security DevOps Portability Data Management
- 16. © 2016 IBM Corporation 16 Industrialized Hybrid Cloud SaaS PaaS IaaS Local Dedicated Public
- 17. © 2016 IBM Corporation Clients want cloud on their own terms Clients want cloud to address a range of workloads and flexibility to maximize investments OpenStack enables the integration, management and portability for an effective hybrid cloud PRIVATE PUBLIC Blue Box Local Local Dedicated On SoftLayer Blue Box Turn-key, remote managed private cloud powered by OpenStack that makes it easy for clients to embrace the cloud and leverage hybrid cloud environments 17
- 18. © 2016 IBM Corporation Building new and migrating existing workloads to the hybrid cloud 18 SoftLayer Datacenter Cloud Migration Image CUSTOMER Virtual Server Physical Server SoftLayer Datacenter Virtual Server Bare Metal Server CUSTOMER Customer private Datacenter Local AMM Managed Migration Services IBM Managed up to Hypervisor Customer private Datacenter Dedicated Orchestration of new Workloads (IBM Cloud Orchestrator, RDS) Cloud Builder Professional Services ConnectDesign Deploy Building new Cloud IaaS Migrating existing Workloads Building Hybrid Clouds
- 19. © 2016 IBM Corporation Cloud brokers balance the needs of IT and lines of business 19
- 20. © 2016 IBM Corporation Benefits of having a cloud broker Reduce the costs of cloud services (30-40% estimated savings by using cloud brokers) Integrate multiple IT environments—existing and cloud environments…e.g. establish hybridity—as well as integrate services from multiple cloud providers Understand what public cloud services are available via a catalog Policy-based services catalog populated with only the cloud services that an enterprise wants their employees to purchase Unified purchase cloud services (broker) and helps those services selected (by clients) better together Assess current applications for cloud readiness Ensure cloud services meet enterprise policies Ensure data sovereignty laws are followed Cloud brokers Cover all layers of the cloud stack (IaaS, PaaS, and SaaS) Offer multiple deployment models: on-premises (local); off-premises (dedicated or shared). IBM supports all of these “as a Service” deployment models, but does not currently offer a traditionally licensed software product.
- 21. IBM Point of View 4 Guiding Principles 21 Powerful, Accessible Analytics with Cognitive Choice with Consistency DevOps Productivity Industrialized Hybrid Cloud
- 22. © 2016 IBM Corporation The Best Tools The Broadest Catalog + + • Runtimes • Hybrid • Containers • Data Services • Mobile • Microservices The Most Choices for Delivery Model NEW DevOps Services 22 World-class tooling and the broadest catalog of composable services for DevOps productivity
- 23. © 2016 IBM Corporation Continuously Improve Secure Contextualize and Personalize Enrich with Data IBM MobileFirst platform delivers rich services and then integrates them for an end-to-end experience for mobile development and operations teams 23 Make good apps great with IBM MobileFirst platform
- 24. 24 IBM Point of View 4 Guiding Principles Powerful, Accessible Analytics with Cognitive Choice with Consistency DevOps Productivity Industrialized Hybrid Cloud
- 25. © 2016 IBM Corporation 25 The most comprehensive analytics portfolio Analytics Platform Full range of analytics and data capabilities using open source innovation for real- time actionable insights Watson Cognitive computing systems with the ability to learn, that enhance, scale and accelerate, human expertise Internet of Things A platform designed to build disruptive, data-rich solutions that are secure and intelligent Insight Cloud Services Industry apps and solutions built in partnership with The Weather Company and Twitter that deliver new insights Cloud Data Services Cloud-based experience that enables developers to use the right platform-as-a- service tools for mobile and web app development
- 26. © 2016 IBM Corporation 26 100+ SaaS offerings aligned to business and IT Software-as-a-Service (SaaS) • Accelerate business innovation • Engage and collaborate • Connect business processes fueled by powerful analytics IBM Verse Watson AnalyticsKenexa Talent Suite Leaders need access to cloud business apps in their hybrid cloud to drive competitive advantage 26
- 27. © 2016 IBM Corporation 27 Only IBM Cloud provides: • Full hybrid cloud transparency • Fast hybrid app development and full orchestration of business processes • The right access and relevant insight across all hybrid cloud data “IBM is ranked as the #1 hybrid cloud provider for the enterprise.” Synergy Research Group Wall Street Journal IBM Cloud supports 47 of the top 50 Fortune 500 Companies. IBM is #1 in Hybrid Cloud
- 28. © 2016 IBM Corporation IBM offers not just cloud services and technology but a full complement of proven expert services to assure effective deployment to align with business objectives 28
- 29. © 2016 IBM Corporation IBM Cloud Professional Services is a key enabler of IBM Cloud solutions, offering full complement of advisory, strategy, design, transition, and implementation services to help the client derive the most value from cloud Turn cloud strategies to action • Design and architect cloud transformation roadmap • Gap analysis • Workload transformation analysis Automated hybrid cloud platform in less than one day Choose your hybrid cloud on-premises or off-premises Automated provisioning, self-service portal 250-plus platform app patterns Up to thousands of virtual machines (VMs) Go from zero to running code in a matter of minutes. Rapidly bring products and services to market at lower cost Helps significantly reduce migration times and virtually eliminate downtime for your production servers Streamline the time and costs of workload migrations 29
- 30. © 2016 IBM Corporation Transition your new and/or existing workloads to the cloud solution Successful cloud initiatives are comprised of steps that produce these key outcomes Adapted Governance and organization model Adapt your governance and organizational model(s) for cloud Identify cloud opportunities Determine the opportunities cloud offers your business based on your industry Transitioned workloads Cloud as a Service delivery strategy Implement your cloud as a service to your users Direction and scope Develop or refine cloud strategy. Includes planning, gap analysis, and prioritizing workloads for cloud Operational Management framework Implement the management framework for the operational environment Business case Define the total cost of ownership, return on investment, business value or full business case of your cloud Cloud design Define architectural requirements, architectural decisions, and operational design of your cloud solution Envision Design Build Transform Innovate Successfully configure, implement and deploy your hybrid cloud Hybrid cloud implementation Cloud native solution Design and implement cloud native business solutions 30
- 31. © 2016 IBM Corporation Self-service dashboard Automated provisioning Ongoing management Library of 250+ patterns Automation - Provision patterns in minutes, not weeks, with 250+ patterns ready for automated deployment Rapid scalability - start now with smaller cloud blocks, then scale up as needed to as many as 10,000 VMs. Simplified maintenance - Apply patches and upgrades to middleware in minutes Flexible management – IBM can enable the client to manage the cloud through a simple dashboard or we can manage all or part of the private cloud, onsite or remotely IBM Cloud Builder Professional Services can help clients deploy private cloud in less than a day 31 On-premises Hybrid Off-premises With access to:
- 32. © 2016 IBM Corporation Self-services access to development and test environments on SoftLayer infrastructure Enables multiple, parallel, complete development and test environments for quicker releases Increases test coverage and ability to reproduce and resolve defects quicker Improved productivity and costs savings via a consumption based licensing model On-demand, comprehensive development and test environments built on SoftLayer Providing environment-as-a- service for more efficient development and test IBM Development and Test Environment Services IBM SoftLayer IBM UrbanCode Deploy IBM Development and Test Environment Services 32
- 33. © 2016 IBM Corporation Protects and encrypts data across hybrid environments, including private cloud, public cloud Advanced security with cryptographic splitting rendering data invulnerable to attacks Built-in resiliency enabling data high availability and disaster recovery With a built-in simplified key management system, it provides added security of unique encryption keys for each file without the need or hassle of maintaining an expensive external key store IBM Cloud Data Encryption Services is a software-defined solution built on SoftLayer to protect data across the client’s environment 33
- 34. © 2016 IBM Corporation IBM Watson Health Cloud for Life Sciences Compliance helps accelerate moving regulated workloads to the cloud with confidence Qualified Infrastructure Document Mgmt Quality Mgmt Automated Evidence Tools Learning Mgmt Incident, Problem, & Change Mgmt Validated Services & Tools Open Stack Helping life sciences organizations speed time to market, reduce cost, and achieve compliance Centralizes and establishes GxP core operational tools and infrastructure: Provides validated tools for change control; document, quality, and learning management; and automation tools to help you expedite provisioning of new virtual machines Delivers dedicated bare metal, security-rich, and qualified cloud servers on SoftLayer’s infrastructure Offers managed services by highly skilled cloud specialists with current regulatory compliance expertise 34
- 35. © 2016 IBM Corporation Objects 1000x larger HD videos/images/audio Genomic/seismic data Internet of Things/social media Large and growing storage requirement Up to exabytes with always-on availability and zero-touch, carrier-grade security Legacy storage won’t scale and is less cost-effective Traditional storage requires copies, replication, mirroring and disaster recovery (DR) to protect data—Cleversafe can help eliminate those requirements, and can help lower both cost and complexity Can also reduce requirements for power, cooling and management for lower TCO Cleversafe provides web-scale performance/capacity at any time with zero downtime operations Multiple Interface: customer deployment flexibility Industry standard object API compatibility including Swift, Amazon S3 Web-scale requires a new storage architecture 35
- 36. © 2016 IBM Corporation IBM and Cleversafe: providing choice and flexibility “We produce over 2.5 quintillion bytes of data everyday and 80% of it is unstructured. Therefore, it’s invisible to current technology. “ That data needs a home. A home from which organizations can develop innovative, cognitive -SMAC applications - mobile devices, web enabled, that will tap unprecedented potential IBM and Cleversafe capabilities can help businesses cost-effectively embrace the growth in data—particularly unstructured content—for next generation mobile, social, cloud, cognitive and IoT applications Solutions for traditional workloads such as backup and archive – but drive business innovation or new business models through Enterprise Collaboration, Storage-as-a-Service or Content Repository On premise: From the smallest set of objects to billions of files and exabytes of capacity, IBM has a storage system to client needs Hybrid Cloud: Leverage on-premise data, the elasticity and cost benefits of the cloud using the same API, low maintenance and reliability Appliance: A pre-provisioned set of optimized hardware and software for “plug- n-play” usage inside a customers datacenter 36
- 37. © 2016 IBM Corporation Aspera: the value Send, share, and sync large files and very large sets of small files… at maximum speed by fully using available bandwidth… over the entire WAN that spans global distances across the public internet, MPLS corporate networks, and wireless,… without impacting other traffic, with excellent transfer control and security to move files reliably to employees, customers, vendors, and external data centers… Size & Volume Speed Control Distance 37
- 38. © 2016 IBM Corporation Aspera Deployment Options and Value On-Demand / SaaS Server software and virtual machine images with Web, Desktop and Mobile client options Monthly or annual Subscription Service based on amount of GB or TB transferred, no limits on instances or users Realize the benefits of on- demand cloud infrastructure and move data to, from, and across the cloud at maximum speed Hybrid Combination of license and subscription services Freedom to choose the best location to store data: on- premises, in the cloud, or any combination of hybrid infrastructure Eliminates the typical trade offs of data location, access, infrastructure, cost, and security: organizations choose the right deployment options to meet their needs On-Premises Server software with Web, Desktop and Mobile client options Perpetual Software License with annual support and maintenance, based on aggregate bandwidth Send, share, exchange and sync large files and data sets from any location, to anywhere, with anyone quickly, reliably, and securely 38
- 39. © 2016 IBM Corporation 39 Cloud Business Apps (SaaS) Digital Innovation Platform (PaaS) World Class Cloud Infrastructure (IaaS) IBM provides a broad cloud portfolio based on 4 Guiding Principles Choice with Consistency Industrialized Hybrid Cloud DevOps Productivity Powerful, Accessible Analytics with Cognitive
- 40. © 2016 IBM Corporation
Editor's Notes
- Prolific adoption of mobile phones and devices, as well as, smarter products, and instrumented enterprise assets is driving an explosion of data, and enabling new insights from analytics, as well as new opportunities for business. In turn, ‘Big Data’ is placing greater demand on existing infrastructures, driving a need for instant access to resources – compute, storage, and network -- as well as analytics, and other core business and IT applications. To gain unique competitive advantage, lines of business are increasingly turning to public cloud to quickly access new capabilities and improve time to market for products and services. This puts greater pressure on IT leaders to continue to work strategically with lines of business and achieve the right mix of computing models that can seamlessly meet unique business requirements. All of this while improving the economics of IT and ensuring service continuity and reliability – both on and off premise. For these reasons, I am going to walk you through our SoftLayer cloud offering at IBM.
- Global Cloud Leader SoftLayer was founded by 10 industry veterans Combined 18 years of experience over 3 different companies 1995 - Worked with one of the first hosting companies in the world Hosting thousands of websites Key Takeaway: Automation 1999 – Moved on to one of the first dedicated server hosting companies Translated automation into faster provisioning time Revolutionized the time to market for servers (Two weeks48 hours) 2005 – SoftLayer was founded How do we decrease time to market and increase automation? Customers were ordering the same products and services over and over. The same x86 servers, firewalls, load balancers, etc but in a custom deployment. We had the ability to create something new from blank sheet of paper – driven by customer demands and needs. Wanted to design something that at the time didn’t exist We decided to pre-build a standardized platform with an abstraction layer on top called IMS that allows us to sell infrastructure as service. Build a custom environment and easily scale over time with price predictability To make this vision a reality, our founders had to think differently Pre-rack and stack servers Create a new complex network topology Create a billing model to allow for monthly and hourly billing Ultimately SoftLayer would become one of the first (if not the first) cloud computing company in May 2005 - 12 months before our closest competitor – Amazon. Four Guiding Principles Innovation – “innovate or die” – SoftLayer’s fundamental operating mantra is to bring new technologies to market as soon as they become commercially viable Empowerment – complete transparency and control to the end customer. Our datacenter is your datacenter. We show customers everything. If you want the information its there, if not spin up your infrastructure and you are on your way. Automation – key takeaway today – automation / automation / automation – if it cannot be automated – it does not live within the SL platform. Automation; 1) reduces costs 2) improves efficiency, 3) improves time to market, 4) eliminates human mistakes and results in higher SLA Integration - SoftLayer offers a fully integrated approach from billing to service delivery delivered thru a single interface and API set. It also means building solutions that allow you to integrate your current infrastructure into the SoftLayer cloud. – We invest in the hardware, power, network, and bandwidth to deliver to you via a single interface and API set meaning you can build your entire infrastructure on the SoftLayer cloud.
- SoftLayer, an IBM company, is an infrastructure as a service provider that challenges the norm for cloud providers that all resources are shared and virtual. SoftLayer gives our Enterprise clients choices. While the initial cloud revolution was centered on virtualized, multi-tenancy clouds, this is only one model of compute, and one that isn’t necessarily well suited to the full breadth of workloads, use cases and industries. As cloud has mainstreamed and matured, organizations are increasingly looking to take advantage of the power of consumptive, real-time computing without compromising performance, security and control. They want to choose when—or not—to use virtualization, control precisely where their infrastructure is physically located and shape their infrastructure to their application—not shoehorn their app into someone else’s idea of the right platform.
- Performance – IBM offers the highest performance because of our bare metal options Bare metal means - High performances – ideal for gaming , big data, analytics. Bare Metal + POP = speed. Ex. End User enters the network at the point that is closest to their location, reducing latency. Flexibility – buy what you need today and expand when you need it tomorrow DON’T Spend months calculating the potential size of the space needed. Start now and grow - dynamically add capacity - Set up the account, and check back in to help them grow with the next phase of activities – from public to private and, as needed, bare metal. Control – The Infr Management System visibility and granularity like no other cloud provider - Security and compliance matter. Exactly where is your data and where do you want it to be. Not just the east or west side of a country, but what location, what server, and which drive. If - For some companies and government agencies, you need to be as specific as the serial number of the hard drive and server and track through audit logs - Amazon? Microsoft? No visibility to specific location or hardware within that location.
- SoftLayer has uniquely designed and deployed a global, interconnected platform that’s designed to meet the key operational and economic requirements of cloud infrastructure across a broad portfolio: dedicated and shared devices, physical and virtual servers, hourly compute instances and four-way, octo-core bare metal, along with a wealth of storage, networking and security components. You can take these building blocks and deploy public cloud instances, build private clouds on your choice of virtualization stack, leverage the raw power of bare metal on demand, or combine these solutions into distributed, hybrid architectures. Build what you want, or leverage our turn-key big data and private cloud solutions to design and deploy complex, scalable infrastructure online in near-real time. It’s all delivered as a unified service, managed from a single pane of glass via our web portal or mobile apps, and accessible via a powerful, full-featured API. Our bare metal option mirrors on-premises resources across a continuum of single processor servers, quad proc, hex-core, and even graphics processing unit (GPU)-powered. It deploys in near-real-time via the self-service portal or API. Within our private cloud environment, you have a variety of hypervisor choices, including: VMWare Citrix (Xen) Parallels Hyper-V OpenStack Having these choices along with the ease of managing them together in one environment is unique to SloftLayer.
- SL is Uniquely Positioned to Match Business Needs to IT Needs What sets the SoftLayer cloud apart from the rest? How have we defined our cloud? Integration – we anticipated legacy installations – a “shift to the cloud” API - Over 3000 API calls that expose all the functionality and control needed to work with our cloud like your own Global Network - Our robust network and private network connectivity tools allow your cloud environment to co-exist with your existing environment (Direct Link) Software – We are software agnostic. You can bring whatever software stack you want to our cloud as long as they can be installed on Intel machines (OSS, BSS) Security & Audit – We’ve built a platform that can meet all unique security and compliance standards. Single tenant offerings for all services – virtual server on a private node, dedicated servers All datacenters are SOC-2 certified Audit Log - Interactions with your account are tracked via API & Portal Access to Technology – Eliminate large capital investment (capex) for hardware refreshes and new projects Access to Innovation – Fast direct path to new technologies that become commercially viable. Examples you can use circa 2015: GPU’s, SSD’s, customer controlled networking Time to Market – IT resources are often the “long pole” for most organizations Rapid time to market for new infrastructure and changes Make a mistake, buy the wrong resources – easy to change hardware rapidly No contract, no setup fees. Cancel and reorder what you need. Contract and Cost No long term contract requirement – consumed by the hour or by the month Effectively makes technology “zero risk” Control and Transparency You pick what you want, where you want You select the city / datacenter/ POD you want to be in – not in a regional zone You can expect the same amount of control and visibility that you have in your own in-house datacenter Routers, switches, racks, power, server, components, serial #, firmware, etc Enterprise & Internet Scale – Enterprise – robust SLA’s, redundancy, single tenant, dedicated hardware Same trusted hardware used internally (Juniper, Cisco, Intel, Citrix, Fortinet, EMC, NetApp, IBM) Without sacrificing the benefits of Internet Scale Internet – scalability, flexibility, and consumptive billing of internet scale Ex: FitBit needs the security of an enterprise company because they hold personal health records, but they need the flexibility of internet scale to handle their workloads efficiently
- Global Footprint Today (Q3 2015) we have 27 datacenters and counting. Projected to 40 with IBM’s investment into expanding SoftLayer’s global footprint. Only Cloud provider in the world with a global internet backbone 25+ Network POPs including all major carrier exchanges worldwide Multiple transit providers – Over 3,000Gbps of transit & 900Gbps of public peering Thousands of private peers IPv4 and IPv6 dual stack AnyCast DNS system consisting of hundreds of globally load balanced physical nodes Over 20,000,000 active domains 125,000+ physical nodes – millions of virtual machines Over 40,000 customers from over 150 different countries
- The network is the cloud and the cloud is the network. The network is perhaps the fundamental component in terms of performance, yet it’s rarely discussed in detail by hosting providers. We’ve made a significant investment at SoftLayer in building a network of networks from best-in-class networking infrastructure, hardware, and software designed to deliver exceptional bandwidth and connectivity for the highest speed and reliability. We think our network architecture and performance stand apart in the industry. Having this interconnectivity and the ability for customers to transport data from site to site at no additional charge and be able to get on our backbone through the closest PoP is critical. And we are one of the only cloud providers with our own global backbone. Others may be rumored to be building that, but we are there today! We pass 500 to 600 gigs sustained across our backbone. We house a large percent of the content on the Internet! The entire network and services stack provides native support for IP version 6, helping to ensure that as this critical transition takes place over the next few years, you’ll be well ahead of the game. Every server comes multi-homed to our fully redundant best-in-class public and private network as well as a third network for management Public network is IPv4 and IPv6 stacked; every ancillary service comes ready for IPv6 Private network allows for unmetered bandwidth usage between servers and data centers; use at no extra cost with no special connection feeds or devices needed Management network provides unlimited VPN; security-rich KVM access goes beyond basic controls and unsecured connection methods offered by some competitors KVM tool gives you console access as if you are standing right in front of your server; you can even use it to mount your own ISO and install your own custom operating system (OS)
- Part of the SoftLayer value proposition is control. You want to control this environment as if it was between your 4 walls. That is exactly what we offer. So, while you only pay for what you use without surprise usage fees you may see with other providers, at SoftLayer you can plan your budget accordingly. To help you budget, we provide 500GB public outbound bandwidth on each bare metal server and an additional 250GB of outbound bandwidth on virtual servers (of which you can pool together). In addition, you get the unmetered private network usage… mean no cost. SoftLayer built our own management system and customer portal on top of our API. We expose this same level of control to our customer base by providing more than 3000+ function calls to over 200 services – industry competitors less than 100 Supports Rest, SOAP, and XML-RPC interfaces At SoftLayer, you know exactly where your data sits from the datacenter location, the POD, the rack, and down to the serial number of the server. And speaking of your data, you can rest assured that your data will not be abused at Softlayer because SoftLayer can not even access your data. Other cloud providers use client data within the rights of their customer service agreements.
- Service Organization Control (SOC) 2 We cater to customers with compliance needs from PCI, HIPAA, to governmental standards SoftLayer has a SOC 2 Type II report for all data centers Audits security, availability, process integrity, privacy and confidentiality You can request a SOC 1/2 Report right from the portal If you’re not a customer yet, you can request this via an NDA (non-disclosure agreement)
- One of SoftLayer’s greatest advantages over competitors, is the ability to look like the data center your client is used to. We offer a level of customization that competitors can’t do. SoftLayer has a unique network structure that allows you to deploy ancillary services on top of your server infrastructure on the fly. Take a look at a logical picture of a SoftLayer data center. We call this the triple network architecture as it represents 2 separate networks and one unified network. Public traffic will come in through our network PoP to our datacenters and distribute through our front end router. All of our servers, storage, DNS, load balancers, firewalls, and other services are able to communicate over the secure private network free of charge Triple network Architecture Every physical or virtual node has 5 network interfaces 2 x GigE or 10GigE to the public network Transit to and from the internet 2 x GigE or 10GigE to the private network Connect any physical or virtual machine to any other in any datacenter Access to the service network – SAN storage, Object storage, DNS resolvers, OS update servers, application update servers, template repository 1 x GigE to the management network VPN Access to the management interface – BMC and KMV over IP Customer controlled – create VLANs, add/remove IPs, SWIP IPs – with dual stack IPv4 and IPv6 Datacenter POD’s built post Summer of 2014 will have a slightly different architecture. Each server does maintain five interfaces but instead of 1GigE interfaces, they are 10GigE interfaces. This equates to 40GigE available to each individual server. BBR = BACKBONE ROUTER DAR = DISTRIBUTION AGGREGATION ROUTER SLR = ??? FCR = FRONT END CUSTOMER ROUTER MBR = MASTER BACKEND ROUTER BCR = BACKEND CUSTOMER ROUTER
- As I mentioned on the previous slide, you buy what you need, and the pricing is also extremely transparent. With monthly costs, you won’t have to make a significant investment to get started.. You can sign up with your IBM credentials or just by logging onto SoftLayer.com and placing an order with a credit card.
- So, why SoftLayer? Lets start with price performance. You can customize your infrastructure to match exactly what you need to deliver your service, just as you would in your own datacenter. You get to choose between shared and dedicated, physical and virtual, on server and off server, etc. With other providers you have to use a virtual public cloud whether it is best for your performance or not. You may also get over provisioned VMs resulting in higher costs. Triple network architecture: The three tier architecture provides both performance and security. Not only can you run data from datacenter to datacenter without impacting public traffic, you can keep vlans safe from external threat be keeping them off of the public network. In addition, the private data does not get metered. With other providers, even your private data needs to access public, internet connections which increases risk and reduces performance. Also, DC to DC data charges can grow exponentially, often outpacing data charges on the public network. With Control and Automation within SoftLayer, you get one panel to comtrol physical and virtual environments and everything is automated. This reduces risks and expense. You can use the granular APIs to create additional automation based on your requirements. Other providers are much more limited in the level of control offered. SoftLayer provides complete transparency to your environment. You can see exactly where your data site down to the serial number of the hardware. Our complete visibility helps clients pass audits quickly and painlessly. Other providers won’t even give you a data center location, much less a piece of hardware within that datacenter. Some can’t even tell you what country your data is in. Innovation, one of SoftLayer’s founding principles, can be found in how the infrastructure is built, allowing for ease of management, speed, and performance. A hybrid cloud within SoftLayer. You can build a truly hybrid cloud within SoftLayer utilizing physical bare metal servers, private virtual servers, and shared virtual servers. Very few providers can offer the dedicated bare metal servers. No other providers can offer the seamless management across the whole environment.
- Continuing on, if look at global consistency. While competitors can only offer services in certain geographies, SoftLayer rolls out services across all datacenters. In fact, once inside a datacenter, you would not be able to tell which location you are in because they are all built the same way. SoftLayer offers 24/7 support via chat or phone. We also have on-boarding services to help clients with strategy, migration, etc. Many other providers rely on third party providers for support. Your developers will appreciate that SoftLayer is on open architecture. SoftLayer and IBM are committed to open standards to protect your investments and to provide partners with flexibility and choice. Many cloud providers lock clients and partners into proprietary services. Most importantly, SoftLayer is secure. With the global private network, the triple layered architecture, and the ability to place physical and virtual firewalls across your environment, SoftLayer is the most secure cloud provider. We also have the major compliance standards across the world and can handle international regulations. No other cloud provider can match the same level of security, especially when their clients rely on only shared servers and the public internet with all of their private data.
- So where does SoftLayer fit into IBM’s overall cloud portfolio and why does it matter? Based on the level of management and customization that you need, IBM has an option for you. SoftLayer was acquired by IBM to be the main infrastructure as a service offering. We also have the fully managed cloud offering in CMS. IBMs Platform as a Service offering, BlueMix, is a composable application development platform. Other Software as a Service offerings will be delivered through the IBM Cloud Shop for consumable business applications. The bottom line is, we can provide a fast, standard offering, or we can make your cloud environment look like your datacenters today if that is what you require.
- Founded in 2002 and headquartered in Copenhagen, Denmark, WorldTicket is a leading global provider of sales and reservation software for the airline industry. Although the company started small, it now has offices in four countries and supports customers spread across four continents. When expanding internationally, WorldTicket found an immediate need for local IT operations in new territories. After a decade of relying on traditional IT, WorldTicket needed a more flexible and cost-effective infrastructure and network to connect its global operations. WorldTicket evaluated cloud infrastructure providers, narrowing its search to SoftLayer and Amazon, both of which offered the nternational data center presence needed to support the company’s global expansion. with SoftLayer, WordTicket’s efficiency and productivity has increased. The company has significantly decreased its infrastructure provisioning time, cutting its standard from two weeks to an hour or less, a reduction of more than 97 percent. It has also accelerated its software development processes, speeding new product release time from six hours to approximately one hour, an improvement of more than 84 percent. On top of that, with SoftLayer we were able to avoid major capital expenses—we saved close to $150,000 and reduced ongoing operational expenses by 60 percent,” WorldTicket also experienced a high level of customer support with SoftLayer during its test phase. SoftLayer’s high-quality, responsive service assured WorldTicket that it picked the right cloud provider to take its business to the next level.