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How to Get Better Quality Leads and Increase Revenue with Marketing Automation

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Learn how to best use Marketing Automation to streamline lead generation, automate lead nurturing, improve personalization, and increase revenue. Bringing in an experienced external team helps ensure that your marketing automation strategy is successful.

Publié dans : Marketing
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How to Get Better Quality Leads and Increase Revenue with Marketing Automation

  1. 1. How to Get Better Quality Leads and Increase Revenue with Marketing Automation Marketing automation is a crucial element of most marketers’ overall strategies. It streamlines lead generation, automates lead nurturing, improves personalization, accelerates sales, and replaces guesswork with analytics. Addressing Business Needs As more businesses embrace marketing automation, vendors are responding with new and improved capabilities to provide desired results at reasonable costs. A good marketing automation system should include these features:   1. Scoring and Tagging Scoring and tagging will help increase your knowledge of your prospects and customers, as it analyzes their preferences and activities. It’s a great way to create a more comprehensive customer profile and a perfect automation workflow. 2. Tracking Website Traffic Tracking website traffic increases your prospect and customer conversion and engagement. It allows you to understand the interests and behaviors of your subscribers in terms of what pages they visited and what actions they took. You’ll then be able to evaluate your website pages with the highest traffic and assign tags or scores to each visit. When you collect accurate data about your audience members, it’s easy to use that data to reach out to your targeted audiences in a more timely and relevant way. 3. Creating Campaigns You can design custom landing pages and emails that can be personalized and sent in automated campaigns at set intervals or triggered by a visitor behavior to capture and nurture leads, and/or encourage a transaction. Continued Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. Forrester Research “ ” Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. Forrester Research “ ” Businesses that use mark “ “ “m “ ” programs average a 20% increase in sales opportunities from nurtured leads versus non-nurtured leads. DemandGen
  2. 2. Among the many different advanced marketing automation platforms available, some are ideal for smaller firms on a budget, without the need for a full time CRM and/or marketing automation manager, while other platforms are better suited for enterprises with large budgets. In all cases, however, bringing in an experienced external resource will help ensure that your marketing automation strategy is on-point, implemented properly and optimized for success. For marketing automation strategy, implementation and optimization, contact Lori Berson at 877.447.0134, x111 or lberson@BersonDeanStevens.com. ... Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. Forrester Research “ ” “ ” 78% of successful marketers cite marketing automation as being most responsible for improving revenue contribution. The Lenskold and Pedowitz Group Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. Forrester Research “ ” Businesses that use marke “ “ “me “ ” B2B marketers who have successfully deployed lead nurturing programs average a 20% increase in sales opportunities from nurtured leads versus non-nurtured leads. DemandGen ...

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