Speechwriting

1. OBJECTIVE
•Identify the main
categories and
organizing
procedures of a
speech.

2. FIRST THINGS
FIRST…
• Before you begin writing your
Outline or speech, you must
consider three things:
1. What is your topic?
2. Whos is your audience for the
speech?
3. What is the Purpose of your
speech?
What do you want to persuade,
inform, inspire, entertain, your
audience to believe after hearing
your speech?

3. MAIN COMPONENTS
Of A SPEECH
• Leads & a conclusion
• Thesis (Purpose)
• At least three Supporting points for a
thesis.
• Address the audience at the beginning
& throughout.
• Organization of the speech
• Use many persuasive techniques
• Vary tone & speed of delivery
• Make eye contact with the audience
• Use correct grammar

4. LEAD PARAGRAPH
• What is a lead? A lead paragraph involves
three parts:
1. A Hook: Introduce yourself, acknowledge
your audience, & create a hook about your
topic that catches your audience attention.
2. Background info: Give background info
about your topic.
3. Thesis: A Statement that clearly states your
argument & what you are trying to
persuade your audience to believe.

5. BODY PARAGRAPH
• In the body you have paragraphs to support or prove
the thesis that you’ve directly established in your
lead. You always need three points to support your
thesis.
• For each point/paragraph always write a Supporting
Statement for your thesis + PIE
• P=Power with Logic: Facts, statistics, Expert
testimony, etc.
• I= Interprete the logic for your audience: Explain the
logic & make it connect with your thesis.
• E= Emotional Appeals: develop emotionanlly charged
language to engage your audience.

6. BODY PARAGRAPH
• To keep your audience engaged &
able to easily follow your
argument you should:
• Use transitional words or phrases
such as: “My first point”, “before I
conclude”, “The third reason”, etc.
• Words like “however”, and
“although”also provide transitions.
• Address the audience by name
several times through the speech.

7. COUNTERPOINTS:
• In persuasive writing, after the
writer explains the three points,
often addresses the
counterpoints.
• A Good writer anticipates what
the other side of the issue
would argue and addresses that.
• The placement of counterpoints
is flexible. They may appear
inmediatelly after your lead
paragraph.

8. CONCLUSION
PARAGRAPH
• Re-emphasizes the thesis or
Purpose. This make your
conclusion circle back to
your thesis.
• Call to action: Make it clear.
• Leaves the audience
thinking.
• Speakers usually end the
speech by thanking the
audience for listening.

9. If your speech is
effective it Will…
• Establish your as a speaker
on that topic (Ethos), use various
persuasive techniques like
, etc.
• Make certain your audience
understands:
₋ Where you stand on that topic.
₋ What you are asking your audience
to believe.
₋ Why you believe your position is
valid.
₋ What needs to be done about the
topic. (call to action)

10. • Address the audience at the
beginning.
• Hook, or attention getter, make the
audience want to listen to the rest of
speech.
• The three main points summary in
Introduction are clear.
• Each of the three main points should
begin with transitional word or
phrase.
• It’s clear when one main point ends
and the next begins.
• Address your audience within the
speech a couple of times.
• Thanks the audience for listening.

18. • A persuasive speech is written to
persuade, or to convince the
listeners, of the validity of the
speaker’s argument.
• This might involve persuading
someone to change their
opinion or at the very least take
into account some elements that
have not really been considered
before.

19. Informative Speech
• An Informative speech is written to
provide interesting & useful info to
increase the knowledge of your audience.
• It intends to educate the audience on a
particular topic.
• The aim of an informative speech is to
help your audience to understand and to
remember the information you are
presenting.
• This might involve providing info about a
person, event, process, animal or an
object.

20. Inspirational
Speech
• An Inspirational speech is written to
persuade, or convince the listeners, that they
can succeed.
• This might involve relating optimistic and
uplifting stories, or anecdotes, based on faith
or real-life situations taken from the lives or
ordinary or famous people from history,
sports, politics and the Business world.
• The objective of an inspirational speech is to
provide the listener with the desire and
confidence to pursue difficult goals to
maximize their own potential.

21. Entertaining Speech
• An entertaining speech is designed
to captivate an audience’s attention
and regale or amuse them while
delivering a message.
• Like more traditional informative or
persuasive speeches, entertaining
speeches should communicate a
clear message, but the manner of
speaking used is typically different.
• Its purpose is not to educate, inform
or inspire…it is to make the
audience smile, relax, enjoy &
maybe even laugh their heads off.

22. Speech Outline
• Topic: Organizing public speeches
• Specific Purpose Statement: To inform listeners about the various ways in which they
can organize their public speeches.
• Thesis Statement: A variety of organizational styles can be used to organize public
speeches.
• Introduction
• Paragraph that gets the attention of the audience, establishes Good Will with the
audience, states the purposed of the speech, and previews the speech and its structure.
• (Transition)

23. Body
I. Main point
a. Sub-point
b. Sub-point
c. Sub-point
i. Supporting point
ii. Supporting point

24. (Transition)
II. Main point
a. Sub-point
i. Supporting point
1. Example
2. Example
ii. Supporting point
b. Sub-point
(Transition)
Conclusion

25. Developing a
Speech Outline
https://www.youtube.com/watch?v=9
_18qyEMrVk&t=2s

26. Practice
Take 10 min-time to prepare your Outline for your Informative,
persuasive, inspirational or entertaining speech.