Slides explaining the process behind building a prototype of The Sports Fan Engagement Dashboard, a new tool that analyzes social media conversation based on the Leveraging Engagement Framework piloted by the Annenberg Innovation Lab. Rather than sentiment or network analysis typically done on this type of data, our dashboard provides real-time analysis of how fans are engaging during live sport sports based our fan engagement framework. The dashboard then can provide business intelligence and actions to take for content markets in putting out real-time content. Building this dashboard took a collaborative process of academics, marketers, and engineers. Scholars at the lab created the Leveraging Engagement framework out by re-imagining previous research done on Lost Fans by Askwith to apply to sports fans. The lab then worked with HAVAS SE to learn how fans engage in this framework through ethnographic fan interviews and observations, an international survey, and mining Twitter using software and guidance provided by IBM. This dashboard then came together built by our in-house team of engineers using methodologies we collectively learned through our fieldwork. I was the Project Manager and interfaced among USC scholars, HAVAS SE, and IBM.

1. FAN ENGAGEMENT
DASHBOARD HOW WE GOT HERE

3. Mixed Methods Learning

4. Ethnography

5. Survey

6. Twitter Data

7. Brazil

9. Mood Board: The Brazil Plane Sketch

11. Iteratively Making the Data Usable

12. The Dashboard Build Process

14. Leveraging Engagement Framework
jStart Beacon
Custom-Built Twitter Collection Web App
jStart BigSheets
Fan Engagement
Dashboard Prototype

15. Annenberg Innovation Lab Fan
Engagement Dashboard built through
collaboration and mixed methods learning.
67% Accuracy in classifying tweets by Logic
of Engagement leading to actionable insight
and business intelligence for Leveraging Fan
Engagement.

16. Great Job Research Team
Erin Reilly, Jake de Grazia, Bessie Chu, Rhea
Vichot, Justine Yu, Todd Cunningham, Chuck Miller,
Tim Herrlich, Haley Madigan, Aninoy
Mahapatra, Nishant Saurav, Avi Sanadhya,
Valentina Candeloro, Fredda Hurwitz, Julia Feldman

17. Thank You
Come see our demo!