IoT World Forum Press Conference - 10.14.2014
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IoT World Forum Press Conference - 10.14.2014
- 1. Cisco Day 1 News Conference IoT World Forum October 14-16, 2014 • Chicago, Illinois #IoTWF
- 2. Inbar Lasser-Raab Kip Compton Jeanne Beliveau-Dunn © 2013 Cisco and/or its affiliates. All rights reserved. 2 VP, Products and Solutions Marketing Enterprise Portfolio @Inbar_lr VP/GM, Learning@Cisco Cisco Services @jdunncisco VP/GM, IoT Systems and Software Group @kipcompton
- 3. Internet of Things World Forum Inbar Lasser-Raab VP Enterprise Product & Solution Marketing, Cisco October 14-16, 2014 • Chicago, Illinois Sep/2014
- 4. The Internet of Everything (IoE) and the Internet of Things (IoT) Process Things FY15 © 2013 Cisco and/or its affiliates. All rights reserved. 4 IoE People Connecting people in more relevant, valuable ways Data Leveraging data into more useful information for decision making Delivering the right information to the right person (or machine) at the right time Physical devices and objects connected to the internet and each other for intelligent decision making
- 5. Solutions and Use Cases GTM Workspaces (Smart Spaces and REGS) Connected Distribution Automation Connected Oilfield StadiumVision Mobile Services (AS,TS) © 2013 Cisco and/or its affiliates. All rights reserved. 5 IoT Vertical Solutions Industries Verticals Public Sector Manufacturing Energy and Minerals Transportation B2C Connected City Connected Public Safety Connected Factory Connected Utilities Connected Oil and Gas Connected Mining Connected Transportation Connected Retail Connected SP/ M2M Connected Health SCC Infrastructure Management (City WiFi, Parking, Lighting, Location, Traffic, Safety and Security) Connected Schools Connected Factory Energy Mgmt. Connected Mobile Workforce Connected Pipelines Asset Visibility and Monitoring Connected Roadways Store-in-a-box Remote Tower Management Virtual Patient Observation Connected Border Connected Factory Wireless Connected AMI Connected Refinery Connected Predictive Maintenance Connected Trains CMX digital Experience Patient Wayfinding Connected Law Enforcement Connected Factory Security Connected Substation Automation Secure Ops Connected Mine Remote Operations Connected Stations Remote Expert/ Mobile Advisor Patient Media Experience Connected Defense Connected Sports and Entertainment Connected Stadium Connected Stadium Wi-FI StadiumVision FSI Omni-channel Customer Interaction In-branch Customer Experience Pervasive Employee Communication Connected Factory Automation Secure Ops Fleet/Asset Management Connected Trackside Digital Media Store Experience Cisco Health Presence Energy Management IoT Sales, BT Ecosystem partners CCS Soln SKUs (IVSG)
- 6. © 2013 Cisco and/or its affiliates. All rights reserved. 6 The Internet of Things. Here. Now.
- 7. 1. Show the IoT value through many © 2013 Cisco and/or its affiliates. All rights reserved. 7 existing deployments 2. Build now or be left behind— create sense of urgency 3. Address the IoT Security needs 4. Strengthen the IoT ecosystem 5. Educate the market - build new industry knowledge and skills Taking IoT from Early Adoption to Wide Deployment
- 8. Education Health Manufacturing Energy Retail Transportation Smart City © 2013 Cisco and/or its affiliates. All rights reserved. 8 Our Journey Started with the IoT Steering Committee Vertical Working Groups Horizontal Working Groups Security, Privacy, Compliance Standards and Interoperability Architecture, Management, Analyst Innovations, Start-Ups, IoT Tren Sensors and Embedded OS GTM: New Business Models Marketing
- 9. © 2013 Cisco and/or its affiliates. All rights reserved. 9 IoTWF Steering Committee Key Takeaways • It is not about the things it is about the business value • Not enough market understanding of the value of IoT. We need to educate the market. • We need to develop an IoT business outcomes taxonomy • Security and Privacy—are the biggest obstacles to IoT, in every vertical • Two sides to security – security needs to understand IoT, and IoT to understand security
- 10. © 2013 Cisco and/or its affiliates. All rights reserved. 10 IoTWF - Strong Momentum from 2013 to 2-14 2013 - Barcelona 2014 - Chicago Attendees 800 1500+ Press & Analysts 30 75+ Steering Committee Members 65 104 Steering Committee Meetings 1 9 Sponsors 16 29 + 20 Startups Sponsors’ Funding 20% (50%)
- 11. © 2013 Cisco and/or its affiliates. All rights reserved. 11 Moving IoT from Early Adoption to Wide Deployments IoT Reference Model Industry Talent Consortium Cisco Fog & IOx Momentum Cisco Software and Service Suite Day 1 Announcements
- 12. © 2013 Cisco and/or its affiliates. All rights reserved. 12 Cisco’s IoT Strategy
- 13. © 2013 Cisco and/or its affiliates. All rights reserved. 13 Cisco IoT Focus IoT Infrastructure Vertical Solutions Services Investment IoT World Forum and Innovation Centers Global Partner Ecosystem Standards Development • From Cloud to Fog • Intelligent Network • Data Center • Software development • Analytics • Public Sector • Manufacturing • Energy • Transportation • Retail • FSI • London, UK • Rio de Janeiro, BR • Songdo, KR • Toronto, CAN • Barcelona, SP • IEEE • IETF • 3GPP • IIC • Wi-SUN • $250M Investment fund • Challenges • $ Consulting • Security • Cloud and MS • Big Data and Analytics • Software Services • Professional Services • Technical Services • Rockwell Auto. • Schneider Electric • Itron • AGT • Emerson • Honeywell • Black & Veatch
- 14. © 2013 Cisco and/or its affiliates. All rights reserved. 14 Thank You
- 15. Internet of Things World Forum IoT Products & Technology Update October 14-16, 2014 • Chicago, Illinois Sep/2014
- 16. © 2013 Cisco and/or its affiliates. All rights reserved. 16 Definition of Fog Computing The Internet of Things (IoT), requires mobility support, geo-distribution, location awareness, and low latency. Source: Research Paper on Fog Computing Fog Computing is the new platform meeting these needs. As the name suggests, Fog is a cloud close to the ground. Fog Computing enables a new breed of applications and services, and allows a fruitful inter-play between the Cloud and the Fog, particularly when it comes to data management and analytics.
- 17. © 2013 Cisco and/or its affiliates. All rights reserved. 17 What Is Fog Computing for IoT? Network Devices Compute and Storage Business Intelligence and Analytics Control Applications IOx and APIs Advanced Series Mobile SPs M2M FOG Physical SECURITY Cyber Data Center / Cloud
- 18. © 2013 Cisco and/or its affiliates. All rights reserved. 18 What Is New with Fog Computing and Cisco IOx? CGR1120 CGR1240 C819 C88x C89x and more… New IOx Application Management Module 7 New Oil and Gas Mining Utilities Transportation Partnerships 8x 16 New Cisco Platforms 10x Easier App Management
- 19. API © 2013 Cisco and/or its affiliates. All rights reserved. 19 What Is New With Cisco IoT Security? Enhanced Video Surveillance Manage up to 5MM cameras New analytics applications Edge-based storage and analytics Improved Cybersecurity Capabilities Sourcefire/ASA Integration Support for OT environments Differentiated security policies Endpoint Application Enablement Easily add new software-based services and analytics
- 20. © 2013 Cisco and/or its affiliates. All rights reserved. 20 IoT World Forum IoT Reference Model 6 Application (Reporting, Analytics, Control) 5 Data Abstraction (Aggregation and Access) 4 Data Accumulation (Storage) 3 Edge Computing (Data Element Analysis and Transformation) 2 Connectivity (Communication and Processing Units) EDGE: Sensors, Devices, Machines, Intelligent Edge Nodes of all types 1 Physical Devices and Controllers (The “Things” in IoT) 7 Collaboration and Processes CENTER (Involving People and Business Processes) Key Points • IT–OT • Decoupling Scalability Agility • Interoperability • Legacy Compatibility • Analytics • Integrated with the Enterprise
- 21. Internet of Things World Forum Jeanne Beliveau-Dunn Vice President and General Manager, Learning@Cisco, Cisco Services October 14-16, 2014 • Chicago, Illinois Sep/2014
- 22. © 2013 Cisco and/or its affiliates. All rights reserved. 22 Talent Management is #1 Challenge Worldwide This is why all IT decisions… are business decisions! Human Capital and Operational Excellence are the Global Rank N=729 1 2 3 4 5 6 7 8 9 10 Challenges 2013* Human Capital Operational Excellence Innovation Customer Relationships Global Political/Economic Risk Government Regulation Global Expansion Corporate Brand and Reputation Sustainability Trust in Business Score 2.44 2.10 1.99 1.72 1.68 1.55 1.31 0.92 0.82 0.46 Top Global Challenges for 2013 Source: CEO Challenges 2013 Summary Report, Bersin by Deloitte
- 23. Medical Device Connection Specialist Cloud Architect Customer Outcomes Evangelist Data Scientist Cloud Broker Mobile Application Developer Data Harvester Social Intelligence Manager Industrial Network Engineer Network Programmer (SDN) Orchestrator of Business Outcomes Source: IT Career Finder, May 2012, Info World, June 2011, Network World, August 2013, Bureau of Labor Statistics, April 2013 Cyber Security Analyst Business Transformation Practitioner Digital Marketing Architect Enterprise Architect Job Roles of the Future © 2013 Cisco and/or its affiliates. All rights reserved. 23
- 24. © 2013 Cisco and/or its affiliates. All rights reserved. 24 Within IT, Demand Dramatically Exceeds Supply Now Based on IT specialist role. Careerbuilder Demand Increase 2011-2014 Supply Increase 2011-2014 Demand: Supply Ratio Cloud Architect 217% 120% 6:1 Cyber Security Specialist 95% 89% 3:1 Mobile Application Developer 203% 86% 8:1 Network Programmer 161% 87% 2:1
- 25. © 2013 Cisco and/or its affiliates. All rights reserved. 25 Industry Talent Consortium – Founding Members
- 26. © 2013 Cisco and/or its affiliates. All rights reserved. 26 Industry Talent Consortium - Goal The Challenge Over 11 million people in the US unemployed today but 45% of the employers cannot find qualified candidates for open jobs Key Players New Job Roles Data Scientists, Cybersecurity Analysts, Mobile App Developers Network Programmers Need for Upskilling Academia and Training Organizations – Prepare talent for IoE skills, direct students on what & how to learn Human Capital Solution Providers – Identify top jobs across the globe and connect regions, supply to demand Industry Change Agents – Organizations creating education curriculum, training and certifications needed for the new jobs Employers – Looking to hire individuals for the new job roles and Reskilling Education and training not completely aligned to the job roles – Skills Gap Goal of the consortium Connect talent who have pre-requisite skills to employers after necessary education and certifications
- 27. Internet of Things World Forum John Nessi VP of Marketing, Rockwell Automation October 14-16, 2014 • Chicago, Illinois Sep/2014
- 28. © 2013 Cisco and/or its affiliates. All rights reserved. 28 John Nesi Vice President of Marketing, Rockwell Automation. @ROKAutomation
- 31. <14%MANUFACTURERS In the U.S. have tied their machines to the enterprise network. SOURCE: Industry Week
- 32. • Commercial Technologies • Secure IoT Technology • Aging Assets • Enhanced Visibility + Analytic Power • Workforce Efficiency • Rockwell Automation / Cisco Collaboration • Industry Talent Consortium • Industrial IP Advantage • Accelerated Industrial Performance • IT / OT Convergence THE CONNECTED ENTERPRISE
- 35. © 2013 Cisco and/or its affiliates. All rights reserved. 35 Questions?
- 36. © 2013 Cisco and/or its affiliates. All rights reserved. 36 Thank you!
- 37. © 2013 Cisco and/or its affiliates. All rights reserved. 37 #IoTWF
- 38. © 2013 Cisco and/or its affiliates. All rights reserved. 38
- 39. © 2013 Cisco and/or its affiliates. All rights reserved. 39
- 40. © 2013 Cisco and/or its affiliates. All rights reserved. 40
- 41. © 2013 Cisco and/or its affiliates. All rights reserved. 41
Editor's Notes
- FSI Double down on the uber solution Connected Factory High volume solution Sports & Entertainment Connected Justice
- Growing Ecosystem of IoT Partners
- It is not about the things it is about the business value Not enough market understanding of the value of IoT. We need to educate the market We need to develop an IoT business outcomes taxonomy Security and Privacy – are the biggest obstacles to IoT, in every vertical Two sides to security - security to understand IoT, and IoT to understand security It is not just about the vertical opportunities, but connecting the dots between the verticals Smart Cities & Energy, Smart Cities & Transportation, Smart Cities & Retail, Retail & Manufacturing Is this the comeback of the horizontal solution - real-time analytics is critical
- And if you look at some of the announcements today a lot of the work of the steering committee is coming into fruition. IoT Reference Model: the Internet of Things World Forum Steering Committee is introducing a new IoT Reference Model that will serve as a common framework to help the industry accelerate IoT deployments. Developed by the 28 members of the IoTWF Steering Committee’s Architecture, Management and Analytics Working Group, the IoT Reference Model is an industry framework that helps explain IoT, and provide a common language for efficient collaboration within the IoT ecosystem. This seven-layer framework aims to help educate CIOs, IT Departments and developers on deployment of IoT projects and drive business value by accelerating deployment models, fostering industry innovation and collaboration by creating a common taxonomy. Industry Talent Consortium: There is a projected skills gap of 2 million trained engineers that will be need specialized training over the coming decade to help realize the value of IoT. The IoTWF Steering Committee education workgroup is announcing the creation of an industry first IoT Talent Consortium to address this major skills gap. Cisco and other key players are creating an Industry Talent Consortium to address this major skills gap, with the objective of having all of the key players work together to identify skill gaps, find talent with the right background to up-skill or re-skill, create and implement the necessary training and certification programs, and hire that talent for the jobs that will power the IoT and the Internet of Everything. Key founding partners supporting the program include: Academia: The New York Academy of Sciences, MIT, Stanford Human Capital Solution Providers: Careerbuilder Employers: Rockwell Automation, Davra Networks, GE, Cisco Change Agents: Cisco, Xerox, Rockwell Automation, Udacity, Pearson, Knod Cisco is expanding its Fog Computing portfolio: Cisco outlined an expansion of its fog computing strategy with the second phase of its IOx platform for industrial scale IoT deployments. Cisco outlined increasing industry ecosystem partner momentum, new hardened IoT platform support and introduced its IOx Application Management Module. As a key part of Cisco’s fog computing strategy, IOx enables third party operating systems such as Linux and industry software applications to run directly on Cisco hardened IoT network platforms, which is critical for IoT solutions where applications, storage and compute needs to reside closer to ‘Things’ such as sensors and devices. New IOx Partners: Since the launch of the IOx platform, it has become the de-facto fog infrastructure to deploy key vertical business models with players such as GE (Predix), Itron, OSISoft (PI), Intel and WindRiver, smartFOA in Japan, Tieto in the Nordics, Bitstew, Davra, SK Solutions and SAP Hana, amongst others announcing support. New IOx Platforms: Over the last 8 months since introducing Cisco IOx, Cisco has driven an eight-fold increase in the number of platforms supporting the architecture. In addition to the Cisco Connected Grid Routers, CGR1120 and CGR1240, Cisco added Cisco IOx support to 16 other platforms including select Cisco 819, 88x, and 89x series routers. This extension enables fog applications to run in a variety of physical environments for specific industrial use cases such as manufacturing, transportation and energy. New Application Management Capabilities:To accelerate and scale these industrial fog-based IoT computing models for IoT, Cisco today introduced the IOx Application Management Module. This new software solution helps customers reduce the time and expense involved in managing and monitoring millions of endpoints and their applications running right at the network edge, by centrally managing fog computing applications running on Cisco IOx edge. Cisco outlines key components of IoE Services Suite: The suite consists of software, services and solutions that turn the data from the Internet of Things into business impact through automated processes and engaging personal interfaces. Data And Analytics Solutions: The suite includes Data and Analytics solutions that reach and process data from the core to the edge of the network, and takes advantage of the Cisco IOx and fog computing models to create actionable business intelligence. Context Aware User Interface Solutions: The Cisco IoE Services Suite also provides context aware user interface solutions that engage and enable customers and partners, and aims to deliver new capabilities that connect the data from the Internet of Things with people and business process.
- We’ve focused on Cisco’s IoT Platform ad solutions portfolio, but Cisco’s commitment to the IoT goes beyond that. We continue to innovate to ensure that Cisco is the IoT Solutions leader. For example, our software embedded router, announced in August, 2013 can turn any field device (radio, proprietary mobile, hand-held or vehicular) into a smart device, eliminating the need for multiple devices and at the same time communicate across multiple networks. Cisco is the host of the IoT World Forum. This invitation only, inaugural event was held in late September, 2013, in Barcelona. Over 800 of the worlds leading IoT thinkers and companies met to discuss wide ranging topics that help move the IoT ecosystem, standards and solutions in every industry forward. 2nd iteration of the event will be held in Chicago, targeting 1,500 attendees almost doubling the size of last year’s. Though in it’s infancy, Cisco is also heavily involved with representatives in various IoT standards bodies to ensure that a consistent set of standards for IoT-related systems, devices, networks and data be developed and ultimately interoperate seamlessly. Cisco has also announced an investment fund of $250M that it will invest in partnerships with IoT start-ups and ventures to advance development and innovation. Finally, Cisco has the largest IoT partner ecosystem that ensures an IoT implementation will be planned, designed, and implemented efficiently. (Partners such as Rockwell Automation, Itron, and Schneider Electric are among those in Cisco’s ecosystem, and are probably names you are familiar with in your industry.) Investment fund: http://newsroom.cisco.com/release/1412019
- An emerging wave of Internet deployments, most notably the Internet of Things (IoTs), requires mobility support and geo-distribution in addition to location awareness and low latency. A new platform is needed to meet these requirements; a platform we call Fog Computing [1], or, briefly, Fog, simply because the fog is a cloud close to the ground. Fog Computing enables a new breed of applications and services, and [enables]..a fruitful inter-play between the Cloud and the Fog, particularly when it comes to data management and analytics
- This new fog layer will create a paradigm shift in the network infrastructure. Today, businesses deploy three disparate devices for their networking, computing, and storing. Fog introduces a concept to combine all those devices into a single unified platform—instead of having to manage three things, companies will just worry about one. Fog also shifts how data is processed. Today, data is first transmitted to the cloud and stored. From there, it’s analyzed and commands are sent to act upon that information, then operators are notified. Fog helps overcome the costly need to constantly move data around and allows analysis and notification to occur before the critical information in stored to meet compliance and regulation policies. We believe this is all critical in accelerating the Internet of Things and today we’re excited to share with you our role in making this reality.
- Earlier this year we announced the availability Cisco IOx, as part of the Cisco Fog portfolio of technologies. We have seen tremendous market traction of Cisco IOx in the last few months along with the accelerating IoT market growth. As IoT grows from early adoption to wide deployment, Cisco IOx is increasingly enabling solutions providers across many industries to create innovative software solutions. New Cisco IOx Technology Partners: GE created an application Predix for the Oil&Gas industry. SAP and SK Solutions created asset management solutions for the Mining & Construction industries. Itron created RIVA, a sensor/device manager for Utilities. BitStew created GridDirector, a realtime interactive application to manage distribution and substation networks for Utilities OSISoft created PI system a meter automation tool for the Oil&Gas and Utilities industries. Davra Networks created Ruben System for the school bus fleets in the Transportation industry. Increasing the number of Cisco platforms supporting Cisco IOx: Launched with two platforms supporting IOx, now have 16, an 8X increase in the number of platforms supporting Cisco IOx. In addition to the Cisco Connected Grid Routers, CGR1120 and CGR1240, we added Cisco IOx support to 16 other Cisco platforms, including C819, C88x, C89x routers. Creates bigger footprint for developers More flexibility to deploy IOx in more environments/applications As the IoT market accelerates toward wider deployment, we expect to rapidly grow the installed base of Cisco IOx supported platforms, which is a great incentive for our partners and application developers to create new and innovative IoT applications. Adding Cisco IOx Application Management capabilities: Currently the process of deploying, monitoring and managing IoT applications across the verticals is costly, painful and slow for various reasons. The complexity of IoT applications is primarily due to multiple application suites and geographical dispersion of where they run. Cisco is adding capabilities to IOx to better manage and integrate applications being developed and deployed. The Cisco IOx Application Management module is the newest addition to Cisco IOx which is a middleware between devices/things and the application. It can be deployed as a standalone or integrated into existing network management systems.
- Example partners for Endpoint Application Enablement (Cameras): iOmniscient – providing facial recognition in a crowd and license plate recognition analytics Intuvision and AgentVi – providing a broad range of video and search analytics solutions for cities and enterprises AGT – integrating multi-sensor and data analytics to improve situational awareness, enabling cities to anticipate and prevent threats to citizens and property, and improve public safety
- Network, compute, application and data management architectures that are IoT-ready require a different communication and processing model. Some of the main concerns around accelerating IoT deployments are: IoT systems are complex combinations of hardware, software, networking, and databases. To convert the IoT idea into products, interoperability, repeatability, and scale, the problem needs to be broken down or partitioned There is a need to effectively communicate Information Technology (IT) and Operations Technology (OT) Software and systems to create real value IoT implementations. IT/OT/project managers of enterprises are struggling to define the scope and requirements of the project given a lack of a common framework to follow on IoT implementations Today there is no standard way of understanding or describing these models for the IoT. The IoTWF Steering Committee’s working groups are collaborating closely to address these concerns and accelerate the adoption of IoT technologies across the various verticals. Specifically, the Architecture, Management and Analytics Working Group of the IoTWF Steering Committee is presenting to the industry a reference model for IoT that will provide a framework for the deployment of IoT projects. This reference model has the following objectives: Provides a common terminology Brings clarity to how the information flows and is processed Progresses towards a standardized and unified IoT industry Delivers Thought Leadership This reference model will provide the following benefits for IoT systems and deployments: Scalability Interoperability Agility Legacy compatibility Cisco is excited to be part of the Architecture, Management and Analytics working group and the Reference Model is a great step for the IoT industry in coming together and creating solutions for the most pressing problems. We are looking forward to continuing to work with IoT WF Steering Committee members as well as other forums like IIC and OIC to carry the model forward as a useful model for the industry to help accelerate the adoption of IoT. Additional details on the Reference Model are being worked on by the Architecture, Management and Analytics working group and will be available shortly following the Chicago meet.
- Main message: Jobs of the Future Are Being Defined Now There are many jobs technology areas we must prepare for through early recruitment, education and skills development. Did you know the top 10 jobs in 2010 did not exist in 2004 (i.e. social media manager, elder care services, sustainability manager, search engine optimization specialist, online advertising manager, user experience manager)? More importantly, the hottest jobs today did not exist five years ago (i.e. data scientist, social tribe leader, cloud brokers, Android developers, digital sales, network programmers, health information technician, green architects). Massive, global-scale change occurring at rates faster than could ever be predicted top 10 jobs in 2010 did not exist in 2004: ie: Social Media/Online Manager, Elder Care Services, Sustainability Manager, SEO Optimization Specialist, Online Advertising Manager, User Experience Manager http://www.forbes.com/sites/meghancasserly/2012/05/11/10-jobs-that-didnt-exist-10-years-ago/ Source: IT Career Finder, ‘Best Computer Jobs for the Future’, May 2012, http://www.itcareerfinder.com/brain-food/blog/entry/best-computer-jobs-for-the-future.html Source: Info World, The 6 hottest new jobs in IT, June 2011, http://www.infoworld.com/t/information-technology-careers/the-6-hottest-new-jobs-in-it-052?page=0,0 Source: Modis as quoted in Network World, ‘10 hottest IT jobs: Developers, developers, developers’, August 2013, http://www.networkworld.com/news/2013/081613-hottest-tech-skills-jobs-272921.html?source=NWWNLE_nlt_daily_pm_2013-08-16 Source: Bureau of Labor Statistics, April 2013, http://www.bls.gov/opub/btn/volume-2/careers-in-growing-field-of-information-technology-services.htm
- So clearly we’ve identified the situation and the need. Now what are we going to do about it? It is critical for Cisco’s and all of our success to solve these problems. The talent consortium we’re launching at IoT world forum in October will help us link talent with employers. Our goal is to connect talent who have pre-requisite skills to employers after necessary training and certifications to certify and reskill. We’re developing this offering in partnership with academia, human capital solution providers, employers, and curriculum creators to build the talent we need. Key Players Academia – Who will help define the Prerequisite Skills needed for the Jobs Human Capital Solution Providers – help identify top jobs, regions, supply/demand, Skill gaps Change Agents - Organizations creating education curriculum, training & certifications, helps impart skills needed for the new jobs Employers – Looking to hire individuals for the new job roles
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