Andy Pavelcová - Nekonference 2019

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The document discusses the relationship between creativity and the law. It notes that creative works such as web designs, music, slogans, videos and more are subject to copyright law. It emphasizes the importance of establishing clear agreements over aspects like price, deadlines, licensing and exclusivity when working with clients to avoid legal issues. The document advises considering related areas of law such as unfair competition, advertising regulations and data protection in addition to copyright.

Marketing

KREATIVITA
A ZÁKON.
JDOU VŮBEC
DOHROMADY?
ANDY PAVELCOVÁ
NEkonference 2019

AUTORSKÉ DÍLO
PŘEDNÁŠKA
WEB
FOTKA
OBRAZ
SOFTWARE
HUDBA
GRAFIKA
SLOGAN
TWEET
SOCHA
VIDEO
FILM
MAPA
STAVBA
KNIHA

ČAU MARTINE! UDĚLÁŠ
MI NOVÝ WEB NA DALŠÍ
FITNESS PROGRAM?
PLATÍ! ALE ZVEŠ
MĚ NA TŘI PIVA!

ČAU MARTINE! UDĚLÁŠ
MI NOVÝ WEB NA DALŠÍ
FITNESS PROGRAM?
PLATÍ! ALE ZVEŠ
MĚ NA TŘI PIVA!
OK.

SMLOUVA O DÍLO
KDO WEB DĚLÁ
KDY, CO, JAK, ZA KOLIK
CENA = NÁVRH + DOKONČENÍ

NA CO BACHA:
CO, KDY, CO ZA TO?
SCHVALOVÁNÍ?
LICENCE NA DÍLA?
EXKLUZIVITA?
PŘIZNAT BARVU?

VNÍMEJTE CELEK:
AUTORSKÁ PRÁVA
NEKALÁ SOUTĚŽ
REGULACE REKLAMY
OCHRANA SPOTŘEBITELE
OSOBNÍ ÚDAJE

...VÍTE, KDE MĚ NAJÍT
WWW.FITFABSTRONG.CZ
WWW.E-LEGAL.CZ
@fitfabstrong.cz
@andy.fitfab

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