LisbonChallengeTourismDay-03-DiegoGil-WeHostels

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Beta-i - Association for the Promotion of Entrepreneurship and Innovation

Lisbon Challenge Tourism Day was organized by Lisbon Challenge (Beta-i) and Turismo de Portugal to join first time entrepreneurs with seasoned startups, investors and key players in the tourism sector held on July 4 2014, at Microsoft headquarters in Lisbon. Full program here http://lisbonchallenge-tourismday.eventbrite.pt

Small Business & Entrepreneurship

Concepción,
Tucumán,
Argentina,
South America

Mission:
“Help young people travel
the world.”

Marketing
Timeline
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep
“Events” Launch !
TechCrunch!
NBC!
1st
Product!
Launch!
$1.1M Seed
Round!
Partnerships!
Hostelworld!
25K lodgings!
1st iPhone
App!
Launch!
!
50K users!
Partnerships!
w Expedia!
Awarded!
“Most Innovative!
Travel Startup”!
AppStore
Featured!
Team
Building!
Android
App
Launch
Acquired by
SU
Article!
Partnerships!
iPad app
Launch.
Nov

•  Team
•  Product
•  Market
•  Timing
•  Distribution
•  Defensibility
•  Investment
•  Exit

Marketing
Trajectory
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep
“Events” Launch !
TechCrunch!
NBC!
1st Mobile
Website!
Launch!
$1.1M Seed
Round!
Partnerships!
Hostelworld!
25K lodgings!
1st iPhone
App!
Launch!
!
50K users!
Partnerships!
w Expedia!
Awarded!
“Most Innovative!
Travel Startup”!
AppStore
Featured!
Team
Building!
Android
App
Launch
Acquired by
SU
Article!
Partnerships!
iPad app
Launch.
Nov

The Path
“Don’t go where the
path may lead,
go instead where
there is no path and
leave a trail.”

Ralph Waldo Emerson

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1. Diego Saez-Gil @dsaezgil

3. Concepción, Tucumán, Argentina, South America

9. Mission: “Help young people travel the world.”

10. Marketing Timeline Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep “Events” Launch ! TechCrunch! NBC! 1st Product! Launch! $1.1M Seed Round! Partnerships! Hostelworld! 25K lodgings! 1st iPhone App! Launch! ! 50K users! Partnerships! w Expedia! Awarded! “Most Innovative! Travel Startup”! AppStore Featured! Team Building! Android App Launch Acquired by SU Article! Partnerships! iPad app Launch. Nov

11. •  Team •  Product •  Market •  Timing •  Distribution •  Defensibility •  Investment •  Exit

12. Team

13. Team

14. Product

15. Product

16. Market

17.

18. Timing

19.

20. Distribution

21. Viral Paid

22. Defensibility

23. 1.  Proprietary Technology 2.  Network Effects 3.  Economies of Scales 4.  Brand

24. Investment

25. Investment

26. Exit

27. Exit

28. Marketing Trajectory Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep “Events” Launch ! TechCrunch! NBC! 1st Mobile Website! Launch! $1.1M Seed Round! Partnerships! Hostelworld! 25K lodgings! 1st iPhone App! Launch! ! 50K users! Partnerships! w Expedia! Awarded! “Most Innovative! Travel Startup”! AppStore Featured! Team Building! Android App Launch Acquired by SU Article! Partnerships! iPad app Launch. Nov

29. Success

30. The Path “Don’t go where the path may lead, go instead where there is no path and leave a trail.” Ralph Waldo Emerson

31.

32. Thanks! Diego Saez-Gil @dsaezgil

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