Marketing for Writers: Write on the Sound 2017

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Marketing is something that every author today must do, whether they self-publish or partner with a traditional publisher. And good marketing starts long before a book releases. This workshop shows you how to create a marketing plan that’s based on your own strengths and passions. We'll talk about how to build a platform and grow your audience no matter where you are in the publishing journey. We’ll also look at specific promotional projects and tools that sell books, including social and traditional media, events, influencers, giveaways, and more. By the end of the workshop you’ll have an action-focused plan that you can start to implement immediately to promote a new release or put life back in a book that’s been out for a while.

Presentations & Public Speaking

October 6, 2017

1. Marketing is NOT
optional for 21st
century writers.

1. Marketing is NOT
optional for 21st
century writers.
2. Marketing is NOT a
bad word

Marketing:
The collection of things you do
over time to build positive
name recognition

1. Marketing is NOT
optional for 21st
century writers.
2. Marketing is NOT a
bad word
3. Marketing starts as
soon as you decide
you want to publish

1. Marketing is NOT
optional for 21st
century writers.
2. Marketing is NOT a
bad word.
3. Marketing starts as
soon as you decide
you want to publish.
4. There’s no formula.

What is the “hook” that makes your project
something a stranger would want to read?

Think about the first 100 strangers who will
buy your book.

What skills do you bring?

Long-term engagement with a target audience
that establishes name recognition and trust

Long-term engagement with a target audience
that establishes name recognition and trust
 Your audience (readers)
 Influencers who can bring you THEIR
followers

You don’t have to Tweet if you don’t want to!!

 Email list management:

 Short Stories and Articles (Print or online)

 Short Stories and Articles (Print or online)
 Blogging

A-C-T
Attract
Convert
Transform

ATTRACT CONVERT TRANSFORM

 Media coverage

 Media coverage
 Promotional material
(cards, swag, etc.)

 Media coverage
 Promotional material
(cards, swag, etc.)
 Advertising
◦ Targeted, Tied to an
Event, Trackable

 Media coverage
 Promotional material
(cards, swag, etc.)
 Advertising
 Giving Books Away
◦ To reviewers/bloggers
◦ To readers
◦ As donations

 Price

 Price
 Placement

 Price
 Placement
 Author Opportunities:
◦ Website links
◦ Launch party
◦ Book clubs
◦ Special events
◦ MAILING LIST!

 Ask for reviews

 Ask for reviews
 Share positive reviews

 Ask for reviews
 Share positive
reviews
 Enter respected
awards

 Ask for reviews
 Share positive
reviews
 Enter respected
awards
 Share photos

WRITE
ANOTHER
BOOK

http://bethjusino.com
(Slideshow link under Resources)
bethjusino@gmail.com
Please sign up for my mailing list!

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Marketing for Writers: Write on the Sound 2017

1. October 6, 2017

2. 1. Marketing is NOT optional for 21st century writers.

3. 1. Marketing is NOT optional for 21st century writers. 2. Marketing is NOT a bad word

4. Marketing: The collection of things you do over time to build positive name recognition

5. 1. Marketing is NOT optional for 21st century writers. 2. Marketing is NOT a bad word 3. Marketing starts as soon as you decide you want to publish

6. 1. Marketing is NOT optional for 21st century writers. 2. Marketing is NOT a bad word. 3. Marketing starts as soon as you decide you want to publish. 4. There’s no formula.

7. What is the “hook” that makes your project something a stranger would want to read?

8. Think about the first 100 strangers who will buy your book.

9. What skills do you bring?

10. Long-term engagement with a target audience that establishes name recognition and trust

11. Long-term engagement with a target audience that establishes name recognition and trust  Your audience (readers)  Influencers who can bring you THEIR followers

12. You don’t have to Tweet if you don’t want to!!

13.

14.

15.

16.

17.  Email list management:

18.  Short Stories and Articles (Print or online)

19.  Short Stories and Articles (Print or online)  Blogging

20.

21.

22.

23.

24. A-C-T Attract Convert Transform

25. ATTRACT CONVERT TRANSFORM

26.  Media coverage

27.  Media coverage  Promotional material (cards, swag, etc.)

28.  Media coverage  Promotional material (cards, swag, etc.)  Advertising ◦ Targeted, Tied to an Event, Trackable

29.  Media coverage  Promotional material (cards, swag, etc.)  Advertising  Giving Books Away ◦ To reviewers/bloggers ◦ To readers ◦ As donations

31.  Price  Placement

32.  Price  Placement  Author Opportunities: ◦ Website links ◦ Launch party ◦ Book clubs ◦ Special events ◦ MAILING LIST!

33.  Ask for reviews

34.  Ask for reviews  Share positive reviews

35.  Ask for reviews  Share positive reviews  Enter respected awards

36.  Ask for reviews  Share positive reviews  Enter respected awards  Share photos

37. WRITE ANOTHER BOOK

38. http://bethjusino.com (Slideshow link under Resources) bethjusino@gmail.com Please sign up for my mailing list!