2016 Spa & Wellness Trends Forecast

1. Top 10 Global
Spa and Wellness
Trends Forecast
2016 Trends Report
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2. Presented By:
Susie Ellis
Chairman/CEO, Global Wellness Institute
President, Spafinder Wellness, Inc.
Beth McGroarty
Research Director,
Spafinder Wellness, Inc.

3. Surf’s Up!
1
Surfing (along with spin-
offs like stand-up
paddleboarding) is fast
becoming one of the
world’s hottest wellness
travel trends.
The New Wave of Wellness
Las Olas Surf Safaris for Women (Mexico)

4. Fueling the Trend
• $130 billion surfing industry
• 9 in 10 surfers have taken an international surf trip
within 5 years
• Surfers invented “parts unknown” travel
• Haute couture surf fashion
• 36% of U.S. surfers are now women
• Surfer demographics: 30s, well educated and earns
$75K
• Surfing as super fitness

5. A New Genre
of Wellness Travel
Hotel Komune Bali (East Bali)

6. Established Hotspots
Surf Simply (Costa Rica)

7. New Frontiers
From India to Iceland
Surf & Soul (India)

8. Women Only
Las Olas Surf Safaris for Women (Mexico)

9. Luxury Surf Wellness Resorts
Nihiwatu (Indonesia)

10. Surfing as Fitness
RipSurferX created by SurfSet Fitness (Global)

11. Simulated Surf Parks
Wavegarden’s Surf Snowdonia (North Wales)

12. The Future:
As Surfing Booms,
Sustainable Surf
Development Will
Become Crucial

13. Sexual
Wellbeing
2
We’ve lived in a schizo
world, where sex is all
about sensationalism and
shame.
Taboo No More

14. Fueling the Trend
• “Love Wins”: Landmark year for LGBT rights
– 21 nations have legalized same-sex marriage
– Campaign for gender honorifics like “Mx”
• A new wave of feminism
• Younger generations’ open mindset
– 4 of 5 teens don’t care about a person’s sexual
orientation
– 8% of millennials claim an identity on the LGBT
spectrum, more than twice the population average

15. Wellness Retreats Add
Personal Empowerment
Shh Retreats
Photo Credit: Martin Hill

16. Destination Spas: Couples Therapy
to Personal Empowerment
Canyon Ranch Resort & Spa (U.S.)

17. Hospitals Out In Front
Womanology + Restore Him Clinics,
Hoag Memorial Presbyterian Hospital (California)

18. Fitness: From Yoga for Sex…
I.Am.You Studio (NYC)

19. …To Pole Dancing
City Pole (Tribeca, NYC)

20. LGBT Travel Is Changing
Tourism

21. Alternative Fertility Centers
Barbados Fertility Centre

22. And More…
• The Sex Forward Hotel
• Out There & Way
Out There
• Kegel Exercises &
Sex Tracking Apps
• Hi-Tech Sex Toys
• Virtual Reality &
Sex Bots!

23. The Future:
Practitioners Who Can
Address Sexual Wellbeing
with Professionalism Will
Thrive—Globally!

24. Temazcal
3
Temazcal is riding the
wave of global
interest in native,
authentic wellness
offerings.
(temas’kal)

25. Temazcal roughly translates to
“house of steam,” yet it is as
much a ritual as it is a treatment,
with a trained healer guiding
guests through a process that
seeks to cleanse their bodies,
minds and spirits.

26. Fueling the Trend
• The #1 luxury travel trend: Travelers want local,
indigenous cultural experiences
• Spiritual health valued alongside physical health
• Mexico is one of the fastest growing wellness
tourism industries in the world—ranking 11th
worldwide in 2014
• $10.5 billion Mexico wellness tourism market

27. Restorative Properties & Cultural
Significance Have Survived the Rise
and Fall of Several Empires

28. A Legacy of Wellness

29. Contemporary Temazcal
Sense, a Rosewood Spa

30. Contemporary Temazcal
Mission del Sol Resort & Spa

31. The Future:
It’s Only a Matter of
Time Before Temazcal
Goes Global

32. Parenting Well
4
Empowered parents
are turning to the same
spa & wellness
therapies they use to
improve their own lives
in order to
better their children’s.
Serious Spa & Wellness
for Kids

33. Fueling the Trend
• Childhood obesity: in U.S. rates have more than
doubled in children (18% for 6-11 year olds) and
quadrupled in adolescents (21% for 12-19)
• Screen addictions: Children’s screen time averages
3 hours a day
• Stress & anxiety: 4 of 10 children have trouble
sleeping
• Distribution and availability of organic goods
• Empowered parents turn to alternative approaches

34. Mindfulness After Math Class
David Lynch Foundation's Quiet Time Program

35. Kids Take to the Mat
MetroBeat (Minneapolis)

36. Body Work Instead
of Homework

37. Wellness Family Vacations
Six Senses Hotels Resorts & Spas

38. Healthy Plates,
Not Clean Plates

39. You’re Never Too Young
to Take Care of Your Body

40. The Future:
Programs Improving
Children’s Wellbeing
Will Drive the Spa &
Wellness Industry

41. The Adrenaline
and Zen
Cocktail
5
Resetting the Mind
& Body
Salamander Resort & Spa
The spa and wellness
industry is turning to
medical evidence to
create “craft cocktails”
like adrenaline and zen.

42. Fueling the Trend
• Extreme is the zeitgeist
• Endless innovation of experiences
• Younger travelers & “Peter Pan” baby boomers
• $263 billion adventure travel market
• Adventure travel shows 65% annual growth - the
fastest-growing wellness tourism segment
• Wealthy adrenaline seekers
• A GoPro, selfie world

43. The Adrenaline Effect
Kent Mountain Adventure Center (U.S.)

44. Post-Adrenaline Spa Effect
Six Senses Douro Valley

45. Nations Where It’s the Brand
Rio Perdido (Costa Rica)

46. Branded Adrenaline
CREATIVE by Cirque du Soleil (Dominica Republic)

47. Symbolic “Leaps”
Campowerment (U.S.)

48. Super-Extreme + Spa
Hôtel Sacacomie (Canada)

49. High-Adrenaline Meetings
Key Destination Spas Like Canyon Ranch Resort & Spa (Shown) and Miraval

50. The Future:
New Pairings,
More “Awe” & “Spa”

51. 6
Well-Fests
Wellness festivals,
modeled after multi-day
music festivals like
Coachella, put health
center stage.
Festivals Shift from
Wasted to Wellness
Wanderlust

52. Widening Umbrella
of Wellness Activities
Wanderlust

53. Music Festivals Add Wellness.
Wellness Festivals Thrive.
Festival No. 6
Photos by FANATIC

54. Fueling the Trend
• Digitally interconnected but still lonely
– Over 2 billion social media accounts (Jan. 2015)
– Yet, mental health research reveals only 22% never
feel lonely
• The era of the millennial
– Edging out Baby Boomers
– Highest rates of loneliness and stress
– 1 in 5 went to a music festival last year
– Greater interest in wellness-centric living

55. Traditional & Spiritual Yoga
International Yoga Festival (India)

56. Luxury Festivals
Further Future (Las Vegas)

57. Single Day Wellness Events
The Big Quiet (New York)
Photo Credit: Evan Novis

58. Branding Opportunities
Weight Watchers’ MeFest (U.S.)

59. The Future:
“Wellness Events” Will
Be a Standard Search
Category within Travel

60. 7
On-Demand
More than ever before
your health and
happiness are just a
click away.
Uber-izing Spa & Wellness
Zeel

61. Fueling the Trend
• Demand for immediacy and expanded hours
• More consumers rely on app-driven services
– Overall app usage up 74%
– Lifestyle app usage up 174%
• Becoming the “Uber” of the market
– Fortune Magazine says start-ups seeking venture capital
commonly refer to themselves as, “the Uber of our market”
– Projected growth from $688M in 2013 to $10.84B in 2016
• Customers are stressed and stressed for time

62. Massage Leads the Way
Urban Massage (UK)

63. On-Demand Massage Service
Zeel Provides Therapists for Hotels and Spas

64. Hair & Beauty At Home
StyleBee

65. Nailcare Beyond the Salon
Manicube, acquired by Elizabeth Arden Red Door Spa

66. House Calls & Virtual Visits
Doctors on Demand (U.S.)

67. The Future:
Room for Both On-
Location and At-Home
Services to Flourish

68. 8
Skin Care Gets
Seoul-ful
Leading Korean
companies launch
20 to 30 products per
month. Compare that to
Western brands, which
release ten to 30 per
year.
The Korean Beauty Explosion
2.0

69. Korean Skin Care Ritual

70. Fueling the Trend
• High Demand
– South Korean women use up to 15 skin care products a
day
– Men in South Korea are the world’s largest consumers for
male skin care products
• Innovation: AmorePacific alone spends over $100
million a year creating new on product R&D
• Affordability and accessibility
• Pop packaging
• And…

71. … K-Popmania
South Korean Girl Group SISTAR
Photo Credit: Chung Sung-Jun

72. A $10 Billion (annual) Industry

73. Focus On Educating
Peach & Lily, Macy’s (New York)

74. The Next Wave
$1.5 Billion
Spent Annually on
Products for Men
South Korean Men
Buy 1 in 5 Men's Skin
Care Products Sold
Globally

75. For the Whole Family
Spa Castle, New York

76. The Future:
More Women and Men
Will Discover the Secret
of Korean Beauty

77. 9
Healthy
Cruising
Today’s “floating hotels”
are providing some of
the largest, most
impressive,
comprehensive spa
and wellness
programming and
facilities available in the
world.
The Ship of Excess
Has Set Sail
Rendering by Regent Seven Seas Cruises

78. Fueling the Trend
• $494 billion wellness travel industry
• 586.5 million wellness trips taken across 211 countries
• Rise in cruise traveling: 6.55% annual growth rate from
1990-2019
• Marketplace is repositioning around wellness
• Wellness brands branching out
• 55 new vessels are expected through 2020
• River cruising continues to rise
• Increased offerings for special interests

79. Luxury Wellness
Mandara Spa aboard Norwegian Escape

80. Wet Rooms with Snow Rooms
Mandara Spa aboard Norwegian Escape

81. Culinary Experiences
Oceania Cruises two-day Culinary Boot Camp at Sea

82. Fitness, Adventure &
Indigenous Pursuits
Harmony of the Seas, Royal Caribbean

83. On Shore Experiences
and Voluntourism
Fathom, Carnival Corporation

84. The Future:
Wellness Cruises
Could Become Places
of Medical Tourism

85. 10
Workplace
Wellness
Grows Up
In this new phase of
workplace wellness, we
are moving to create a
“culture of wellness”
and, at more advanced
companies, a “culture
of purpose.”

86. The Main Reasons Employees Think Their
Company Offers a Wellness Program
57%
To cut/control
health care costs
17%
make employees
work harder
27%
They honestly care
about employees’
health/wellbeing
Source: New GWI Research, The Future of Wellness at Work, August 2015

87. A Culture of Wellness

88. Growing Pains
Average Fortune
500 Company Spends
80% of Profits
On Employee
Medical Costs
Costs U.S. Businesses
$2.2 Trillion
Each Year

89. Fueling the Trend
• Only 9% of the 3.2 billion workers worldwide have a
wellness program
• Current approach not working
– Of those with a wellness program only 3 in 10 use it
– Only 1 in 10 think it improves their health
• Need to attract and retain workers
• Stress: Top obstacles to their work productivity:
– Overall fatigue (55%); job stress (52%); not enough time in
a day to accomplish tasks (47%); poor sleep (45%);
financial worries (36%); family stress (29%);
– Management doesn’t understand workload/stress levels

90. Wellness How You Want It
36
41
41
44
44
50
50
57
61
0 10 20 30 40 50 60 70
Financial Counseling
Weight Loss Programs
Health/Wellness Coaching
Healthier Food Choices
Nutritional Counseling
Exercise Breaks
Stress Reduction/Management
Exercise Onsite
Meditation/Nap Breaks
Percentage of Employees Who Would Use If Offered
Source: New GWI Research, The Future of Wellness at Work, August 2015

91. Workplace Environment Is Key

92. Financial Counseling & More

93. Non-standard Work Hours

94. Extreme Leave

95. The Future:
The Culture of
Wellness Will
Shift to a Culture
of Purpose

96. Top 10 Trends
1 Surf’s Up
2 Sexual Wellbeing
3 Temazcal
4 Parenting Well
5 The Adrenaline and Zen Cocktail
6 Well-Fests
7 On-Demand
8 Skin Care Gets Seoul-ful
9 Healthy Cruising
10 Workplace Wellness Grows Up

97. We hope our trends inspire
you! Please attribute to:
Spafinder Wellness 365
Global Spa & Wellness
Trends Report

98. www.spafinder.com/trends2016
www.spafinder.ca/trends2016
www.spafinder.co.uk/trends2016
If you’re a member of the press, contact:
Betsy Isroelit, Senior Director, Global Media Relations
(213) 300-0108 or betsy@spafinder.com
© 2016 Spafinder Wellness, Inc. All Rights Reserved.
Information and data extracted from this report is to be accompanied by a
statement identifying Spafinder Wellness, Inc. as the publisher and source.