1. Trend Forecas,ng
Part 1
Understanding the fundamentals
Be9e Bondo
Kiev, April 2016

2. Who I am
• Be9e Bondo.
• 35yo, based in Copenhagen.
• Graduated from Marangoni,
Milan in 2004.
• Background as Fashion
Designer for Burberry,
Derercuny, Paris Hilton and
own brand.
• Tutor in Marangoni 2009-2014
in London, Milan and
Shanghai.
• The Fashion Crowd.
www.thefashioncrowd.com

3. What I want to say
1. The Fundamentals of Trend Forecas,ng
2. The Business of Trend Forecas,ng
3. Trend Forecas,ng and Social Media
4. The Future of Trend Forecas,ng

4. Why this ma9ers?
• Tough compe,,on,
• Sophis,cated
consumers,
• Trends are not magic –
they just pa9erns,
• To create strategic
advantage,
• To feel confident.

5. What I want to say right now
Part 1 - Fundamentals
• What is a trend, types of
trends, how it develops,
trend cycle, fashion
adopters,
• How to predict a Fashion
Trend.
Trend Forecas,ng post 1, 2,
3 and 4.
www.thefashioncrowd.com

6. Trend Defini,on
“A trend can be defined as
the direc,on in which
something (and that can
be anything) tends to
move, and which has a
consequence on culture,
society or business sector
through which, it moves.”
-Mar,n Raymond, Trend
Forecaster.

7. … And much more...
Be9e Bondo
Kiev, April 2016