1. Raise the stakes from the stands

2. The 1st Social Live Sports Betting Mobile App
Real-Time, Patent Pending Sports Betting App for Baseball and Football
Peer-to-Peer: Compete With Friends and Fans
Predict every play live as your favorite player steps up to the plate or the line of scrimmage at
any moment during the game. What if every play mattered? Will the next batter single to right
field? Will your RB score a touchdown this quarter?
Transform Casual Fans Into Their Own Odd Makers
Test your sports knowledge, talk trash, create stakes and exchange virtual currency and gifts.
Unlike Casino bets and Fantasy Sports, Bettor:UP allows players to dictate the outcome of the
game by making creative bets, out-negotiating opponents and leveraging special features from
the In-Game Store.
Raise The Stakes From the Stands

3. Sports are not always great
• Not all games are exciting
• Lopsided games lose interest over time
• Late season results can be irrelevant
• Injuries often impact the final result

4. Bettor:Up fills a niche
• Fill the gaps in boring games
• Make Every Play Matter
• Create excitement and drive attention
• Transforms casual fan into their own odd makers
We Make Live Sporting Events More Fun:

5. Combination of Gameplay and Sports Betting
• Exercise creativity and show sports knowledge
• Trash talk with friends
• Dictate outcomes unlike Casino Betting & Fantasy Sports
• Leverages smartphone features

6. Market Opportunity: Large Audiences, Low Costs
• Mobile phone society. A typical user who checks mobile device 152 Times A Day…
(Everyone brings their phone to the game).
• Americans are spending a staggering average of two hours per day playing games,
up from 1 hour 20 minutes in 2012.
• Domestic audiences: 14m World Series, 114m Super Bowl
• 2,430 Baseball Games during a season plus post season (55-70 million annual
attendees).
• International audiences: 1 BILLION Cricket World Cup
* Sources: AP, BBC, SWRVE

7. Market Opportunity: Untapped Market For Casual Fans
• $3.2B wagered on Sports in Las Vegas in 2014:
• $3.6B wagered on Fantasy Sports in 2014:
• $585B wagered worldwide on sports
• There’s no viable mobile app that allows a person to bet against
family and friends during live sporting event.
• There’s no option to avoid costly casino or bookie fees.
Sources: American Gambling Assocation ,Nevada Gaming Control Board, Fantasty Sports
Trade Assocation, IBISWorld, Nevada Gaming Commission

8. The Product: Game Betting Process

9. The Product: Social Friendly Banter

10. The Product: Key Features
• Real-time Betting with built-in shot clock
• Create Custom Bets and Odds
• Prepopulated Bets
• Keeps Track of Leaderboard, Open and Closed Bets
• In-Game Store
• Live Chat
• Bet Notifications

11. The Product: One Platform - Many Games
Each logo marks represent an
individual app within the
Bettor:Up Sports Games family of
games. Platform is easily
extensible.

12. The Product: Consistent Branding and Images
The brand colors should not be used arbitrarily. Each
color has been assigned a specific meaning and
function to help create interfaces and content that are
easy to read and understand at a glance.
Bright Blue is the primary brand color. It represents the
overall brand, general navigation, titles, and subtitles.
Bright Green represents positive events and values,
action items, progression and completion.
Bright Red represents negative events and values, as
well as error messages.
Light Gray represents neutral events and values.

13. Product: Non-Provisional Patents and Trademarks Established
• Entire Game with real-time feeds and automatic closing of bets
• Auctions Bet, Invisible Bet and Counter Bet
• Trademarks: BettorUP and Raise the Stakes From the Stands

14. Revenue Model: In-Game Store
• Virtual Coins:
- Needed to win peer-to-peer stakes
- High-profile Tournaments
• Special Features to help win stakes or game
- Counter Bet
- Cancel Bet
- Auction Bet (road map)
- BettorUP emoticons (roadmap)

15. Revenue Model: Social Media
An individual with a significant social media presence
- Has ability to influence their followers
Unique software code built for influencers to send text or email invites to
followers and encourage app participation. Ex: STL or STEELE
App has ability to track users and their spend via an ID code
Influencers must promote BettorUP a minimum of once per month.

16. User Growth Projections
0
200
400
600
800
1000
1200
Users 12 18

17. Year 1 Revenue Projections of $1M
250,000 users across three distinct sports:
- 50,000 Baseball
- 75,000 Football
- 125,000 Cricket
Industry Average Spend is $4 per new player acquisition
• Source: SWRVE

18. Financials: Startup costs are relatively low
• Spent greater than $125,000 developing version one
• Deployed in Heroku
• No salaries and no outstanding debt
• Website developed
• Provisional Patent and Trademarks established.

19. Monetization
Extend
Platform
Leaderboard
In-Game Features: Auction Bet, BettorUP Emoticons
Football (finish), Cricket, NASCAR and Japan Baseball Version.
Leaderboard to drive tournament play, game of the week features,
friends tracker.
Product Features
Android Version and GPS Ad Platform
Growth Strategy: Monetization, Extend,
Platform and Leaderboard

20. Platform
Extend
Growth Strategy: Product Roadmap
Monetization
Leaderboard
Product Features 2016 Q1 2016 Q2 2016 H2 TBD
In-Game Store
Features
Football and Cricket Japan Baseball
Android and Ad
Network
Player Rankings

21. Marketing Strategy
• Target demographic is 18-35 years of age
• Started focused Facebook campaigns in Chicago and Boston
• Sponsor college events
• Advertise at local restaurants and bars around stadiums
• Sponsor tournaments with prizes
• Social Media Influencers
• Blogs

22. Team
• Steve Turek: Founder
• Nathan Uno, Cultivate Studios: Brand and Technology
Strategy
• Bryon Martin, Cultivate Studios: VP Product Engineering
• Tom Casale, Simplified Solutions, VP Marketing

23. Cultivate Background
Cultivate Studios is a 11 year old company that helps organizations
achieve greatness by developing overarching brand strategies and
creating beautifully designed and deliberately executed creative work in
support of those strategies. The broad range of skill sets and experience
at Cultivate includes print design, web design, UI/UX design, illustration,
hand lettering, mobile application design and development, video
production, and brand and communications strategy.

24. Disclaimer
This presentation contains “forward-Looking statements” including, but not limited
to, statements regarding the Company’s operations, products and customers.
Forward-looking statements are based on current expectations and assumptions
regarding the Company’s business, the economy and other future conditions.
Because forward-looking statements relate to the future, they are subject to
inherit uncertainties, risks and changes in circumstances that are difficult to
predict, including the Company’s success in implementing its business strategy.
The Company’s actual results may differ materially from those contemplated by
the forward-looking statements. We caution you therefore to not rely on any of
these statements as historical fact or guarantee of future performances.