5 Reasons to Invest in SEO

www.BeyondIndigoPets.com
5 Reasons Why You Should
Invest in SEO
Presented by Tyler Kerxhalli, SEO / Analytics Manager

What is SEO?
SEO is short for “Search Engine Optimization,”
and is generally used to describe efforts to
improve search engine rankings for a website.
There is a difference between SEO for a local
business and a national company.
While there are SEO best practices, there are
a number of different approaches you can take.
SEO services have a HUGE range of cost.

Basic SEO glossary
Link-building: Garnering
links back to your
website in efforts to
improve search rankings.
Domain authority: Value
attributed to your domain
that can help determine
how much a search
engine will “trust” the
website.
Page title: Not to be
confused with your
headline, the page title
is what displays in SE
results and at the top of
the page.
Organic: The rankings
seen in search engines
for a specific query that
are not paid results.

Reason #1: Keeping yourself in the loop
You pay attention to your advertising, social
media pages, why not your search engine
rankings?
Most SEO programs will entail regular
reporting on where you are in the rankings.
Regardless of your business type, it’s more
than likely that your future customers will find
your via web or mobile search!

Reason #2: Algorithms change, so should SEO
Google has made substantial changes, and will
continue changing in the future.
Algorithms can drastically impact your website
rankings.
Preventive action > damage control.
Local/mobile SEO is rapidly changing.

Reason #3: Sometimes quality content isn’t enough
You put in the time to produce good content,
but is anyone finding it.
All content should be reviewed for proper SEO
whenever possible. Don’t write for SEO, but
write with SEO in mind.
Does your title, headline, content, and other
on-page elements needed to be found online?

Reason #4 : You can’t get by on good looks alone
SEOs do more than just optimize content, we
review the website as a whole.
Technical SEO audits can make a big
difference.
User-friendly navigation, intuitive website
design, IMG optimization, URL structures.

Reason #5: Because your competitors do it!
Like online reviews and social media, it is
tempting to just ignore or write-off.
Depending on your area and level of
competition, you may have a difficult time
hanging on to your rankings.
Keep tabs on competitor’s search engine
presence.
Review the SEO forecast.

Key takeaways
SEO doesn’t have to be something to fear or
ignore… embrace it!
Factor SEO into your budget!
Carefully review solicitations from SEO
companies. Go beyond the buzzwords, and
ask for explanations.
Don’t take the “set and forget” approach, be
proactive!

Questions?
Got questions? I’ve got answers!
Tyler Kerxhalli
SEO / Analytics Manager
tyler@beyondindigo.com
For any questions you may have about how
Beyond Indigo can help you with your SEO:
Melissa Neff, Marketing and Sales Manager
melissa@beyondindigo.com
877-244-9322 ext 100

5 Reasons to Invest in SEO

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