2. Why Holidays?
• Connect with your clients
• Present your practice “face” to
clients and others
• Remind people about important pet
health issues during a busy time
• Fun!!

3. First Question to Ask
• How can we extend what we do now to
our website and social media?
• Do we have holiday traditions we can
share?
• Piggyback on existing events
• Keep it simple

4. General Guidelines
• Simple is best
• Plan and prepare ahead so your posts are
ready for the busy holiday season
• Engage your audience
• Keep your goals in mind and measure the
results

5. Halloween
• Pet costume parade • Favorite Halloween
memories
• Submit pet costume photos
(or take them yourself) • Treats donations for pet
shelter
• Guess how many candies in
the jar (or dog bones) • Trick or Treat for Pets

6. Veterans Day
• Thank you to veterans for their service
• Specials for vets
• Patriotic dogs
• Charities that work with veterans and animals

7. Thanksgiving
• I am thankful my pet • Travel tips with pets
_______
• Solicit Thanksgiving
• Pilgrim pet photos stories

8. Christmas Holidays
• Post a picture of your • Don’t push, but you can
pet (or take them when let people know if you
they come in) have gifts for sale
• Pet christmas gifts • Collect items for a
shelter

9. A Note About
Contests on Facebook
• Must be done on an app. Popular contest apps include
Shortstack ($30/month) and Wildfire ($5 + $0.99/day)
• You are not allowed to use a Facebook feature - the
LIKE button, for example - as a voting mechanism
• Winners must be notified outside of Facebook. They
can be announced on Facebook once they are notified
• You are responsible for legality of all contest rules and
regulations

10. For More Information
Contact Melissa@beyondindigo.com
or visit Beyondindigopets.com