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Proximity Technology Implementation
@ Stadiums
Beacons inside sports stadiums
Delivery of
contextual
information real
time
The app can also be
used by visitors to
get shop information,
facility maps and
other
recommendations.
Call a sales person
from the app directly
and the nearby sales
person can locate the
seat and deliver
products to the user.
Order food directly
from the seat
without having to
wait in long queues.
Real-time scores and
results.
Profiles of players.
Spectator guide
Location-based
assistance
Proximity Based
Marketing
Venue owners can
create revenue
opportunities by
collecting customer
insights and also
through sale of
merchandise.
Brands can track a
fan’s favorite player
and drink and give
special greeting from
the player along with
free drinks on
birthdays.
Beacons placed at
strategic locations in
the venue, will relay
contextual ads to the
user’s smart device.
Brands can promote
their product to a
very targeted set of
audience at the right
place and time.
Value-added
engagement
Process
simplification
Visitors can tweet
and post photos on
social media from
the app giving better
reach and promotion
for the organizers.
Visitors at the
stadium can give
direct feedback on
facilities and other
things through the
app real time.
Easy check-in process
for pre-booked users.
Doesn’t require
waiting in queues for
physical ticket
verification.
Easy mobile
payments for tickets,
payment for seat
upgrades and
product purchases.
Feedback,
suggestions &
Social media
sharing
Footfall and heat
maps
Anticipate future
visitor behavior
based on predictive
analytics and current
data.
Beacons help
measure customer
purchase behavior
and dwell time at
various places inside
the stadium.
Brands can use the
data for better
placement of bill
boards and physical
ads and provide
location specific
deals.
Monitor the traffic
patterns (heat maps)
and movement of the
visitors to maneuver
their movements
better.
Gain customer
insights
Maps and
Navigation
Deploying staff to
difference areas
based on visitor
crowd, enhancing
productivity and
optimal resource
allocation.
Housekeepers and
maintenance crew
can login using
beacons allow easy
attendance marking.
Beacon enabled app
helps visitors locate
various sections like
the parking locations,
elevators or kiosks.
As soon as a visitor
enters the stadium,
he/she will get a
complete map of the
stadium right on
their phone.
Staff Productivity
Stadiums and Events to be Digitalized
MIYAGI BASEBALL STADIUM RECENTLY USED
BEACONS TO PROVIDE ASSISTANCE TO
VISITORS AT THEIR SEATS.
MAJOR LEAGUE BASEBALL (MLB) USES
BEACONS TO SELL MERCHANDISE AND SEAT
UPGRADES.
LEVI’S STADIUM USED BEACONS TO HELP FANS
NAVIGATE THROUGH THE STADIUM USING
THE INDOOR NAVIGATION FACILITY.
www.bfonics.com
@bfonics bfonics

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Beacons in Stadiums

  • 2. Beacons inside sports stadiums Delivery of contextual information real time The app can also be used by visitors to get shop information, facility maps and other recommendations. Call a sales person from the app directly and the nearby sales person can locate the seat and deliver products to the user. Order food directly from the seat without having to wait in long queues. Real-time scores and results. Profiles of players. Spectator guide Location-based assistance
  • 3. Proximity Based Marketing Venue owners can create revenue opportunities by collecting customer insights and also through sale of merchandise. Brands can track a fan’s favorite player and drink and give special greeting from the player along with free drinks on birthdays. Beacons placed at strategic locations in the venue, will relay contextual ads to the user’s smart device. Brands can promote their product to a very targeted set of audience at the right place and time. Value-added engagement
  • 4. Process simplification Visitors can tweet and post photos on social media from the app giving better reach and promotion for the organizers. Visitors at the stadium can give direct feedback on facilities and other things through the app real time. Easy check-in process for pre-booked users. Doesn’t require waiting in queues for physical ticket verification. Easy mobile payments for tickets, payment for seat upgrades and product purchases. Feedback, suggestions & Social media sharing
  • 5. Footfall and heat maps Anticipate future visitor behavior based on predictive analytics and current data. Beacons help measure customer purchase behavior and dwell time at various places inside the stadium. Brands can use the data for better placement of bill boards and physical ads and provide location specific deals. Monitor the traffic patterns (heat maps) and movement of the visitors to maneuver their movements better. Gain customer insights
  • 6. Maps and Navigation Deploying staff to difference areas based on visitor crowd, enhancing productivity and optimal resource allocation. Housekeepers and maintenance crew can login using beacons allow easy attendance marking. Beacon enabled app helps visitors locate various sections like the parking locations, elevators or kiosks. As soon as a visitor enters the stadium, he/she will get a complete map of the stadium right on their phone. Staff Productivity
  • 7. Stadiums and Events to be Digitalized MIYAGI BASEBALL STADIUM RECENTLY USED BEACONS TO PROVIDE ASSISTANCE TO VISITORS AT THEIR SEATS. MAJOR LEAGUE BASEBALL (MLB) USES BEACONS TO SELL MERCHANDISE AND SEAT UPGRADES. LEVI’S STADIUM USED BEACONS TO HELP FANS NAVIGATE THROUGH THE STADIUM USING THE INDOOR NAVIGATION FACILITY.