BBA 5th Semester Internal Project made by me for completing the course curriculum of the college. Viewers can get the Idea and refer it for the project

1. Name: Bharat Debbarma
Roll No: 1525010081
Department: Business Administration
Year/Semester: 5th
Semester
Holy Cross College, Agartala
Affiliated to Tripura U
An ISO
Accredited
Topic:
“A Study on Impact of Online M
on Consumer Behaviour in Agartala City
Name: Bharat Debbarma
Registration No: 020870
Department: Business Administration
Semester
Holy Cross College, Agartala
Affiliated to Tripura University (A Central University)
An ISO 9001:2015 Certified Institution
Accredited by NAAC with A grade
Study on Impact of Online M
on Consumer Behaviour in Agartala City
Project Report for the Academic Year
2017-18
Guided by – Madam Sharmili Chakrabarty
1
Holy Cross College, Agartala
niversity (A Central University)
9001:2015 Certified Institution
Study on Impact of Online Marketing
on Consumer Behaviour in Agartala City”
for the Academic Year
18
Madam Sharmili Chakrabarty

2. 2
I Bharat Debbarma having the university Roll No: 1525010081 & Registration Number:
020870, the student of Holy Cross College, Jubatara Lembucherra, Agartala Tripura-
799210 of 5th
Semester BBA (Marketing) Specialization from the Department of Business
Administration do hereby declare that I have completed the project on a topic “A Study on
impact of online marketing on Consumer Behaviour in Agartala City” for the academic
year 2017-18 under the guidance of Madam Sharmili Chakraborty, Assistant Professor
(Holy Cross College). And I also do declare that the information submitted by me is true and
original to the best of my knowledge.
Last but not the least I declare that this project report is based on the
information collected by me and have not been submitted to any other University or
Academic body.
Dated:
Place: Holy Cross College, Agartala
Declaration
Signature:
Bharat Debbarma
(BBA – 5th
Semester Marketing Specialization)

3. 3
This is to certify that Bharat Debbarma of BBA 5th
semester Marketing Specialization for
the academic year (2017-2018) has been successfully completed the project report under my
guidance on the topic “A Study on impact of online marketing on Consumer Behaviour in
Agartala City” in partial fulfilment for the requirements of rewarding a Bachelor of
Business Administration degree from our institute.
I also take this responsibility regarding the authenticity of the information in
this project report and do certify that the project report will be kept confidential and assured
that it will not be submitted to any other institution or organisation & I wish him all the best
in future endeavours.
CERTIFICATE
HOD- BBA Department
Mr, Sushobhan Sengupta
(Assistant Professor)
Holy Cross College, Agartala
Guide-
Mrs, Sharmili Chakrabarty
. (Assistant Professor)
Holy Cross College, Agartala

4. 4
I take this immense opportunity to acknowledge my guide “Madam, Sharmili Chakrabarty”
for her moral support, guidance & care in the completion of the project.
I would also like to thanks each and every person who is directly or indirectly
related to me & helped me in completing the project report especially my Head of
Department Sir, Sushobhan Sengupta & other faculties of our college, Parents & friends
who supported & helped me throughout my project.
Last but not the least I would like to thank the most important
peoples without whom the project is really impossible to complete that is none other than the
respondents who spare their valuable time & cooperated with me in filling up the
questionnaires positively.
ACKNOWLEDGEMENTS
Bharat Debbarma
BBA 5th
Semester Marketing
Holy Cross College, Agartala

5. 5
1. Executive Summary
2. Chapter 1
 Introduction
 1.1 Evolution & History of marketing
 1.2 Online Marketing (An Overview)
3. Chapter 2
 Research Methodology
 2.1 Objectives
 2.2 Research Design
 2.3 Sample Design
 2.4 Limitations
4. Chapter 3
 3.1 Data Analysis & Interpretation
 3.2 Findings
5. Chapter 4
 4.1 Recommendations
 4.2 Conclusion
6. Chapter 5
 5.1 Bibliography
 5.2 References
7. Chapter 6
 Annexure
Blank Questionnaire (Appendix – 1)
Pictures Of Online Marketing (Appendix – 2)
CONTENTS
SL .No Title

6. 6
Executive Summary
Project Title:-
“A study on impact of online marketing on consumer behaviour in Agartala”
I had completed the project under the guidance of Madam Sharmili Chakrabarty.
The project report is done based on primary as well as secondary data and used the
convenient sampling method to gather the data & the sample size is of the project report is76.
Through this project report will see about the awareness of the availability of products in
online marketing by the people of the modern scenario & to check the changes of purchasing
behaviour of the consumer and also to know the attitude and status of consumers as well as
the mode of payment by the peoples in the city of Agartala, Tripura India.
Online marketing refers to advertising and marketing efforts that use the Web
and email to drive direct sales via electronic commerce, in addition to sales leads from Web
sites or emails. Online marketing is a marketing that make use of electronic devices such as
computers, smart phones, tablets...Etc. This project report will give you an idea about online
marketing & evolution of marketing with a brief history of marketing as well as the impact of
online marketing on consumers & limitations about it. Within a short period of time (5-
10years), the use of internet and online sites & products by Indian consumers has increased
significantly with more and more People taking greater interest in online products like
clothing, personal grooming and many others. Due to these changing life styles it influences
organization such as like Flipkart & many other online shopping sites.
Main findings, conclusions and recommendations are also given along with the
bibliography and references. Anyone reading this project report will surely get an insight of
the consumers about online marketing of a beautiful & peaceful city of Agartala, Tripura and
duration of the project report is 3months that is from 2017September- 2017November.

7. 7
Chapter 1
Introduction
This project says about ‘the impact of online marketing on
Consumer Behaviour in Agartala City’. The main purpose of
this project is to know about the awareness of the availability
of products in online marketing by the people of the modern
scenario & to check the changes of purchasing behaviour of
the consumer and also to know the attitude and status of
consumers in the city of Agartala, Tripura.
As we know that online marketing is cost effective,
convenience & easy to use as well as timing saving concept.
Under this project I have also given an insight about the
evolution & history of marketing.
. As it is the era of digital life people (Customer) prefer to go digital instead of
that traditional concept of marketing therefore the online marketing had been a current
trend these days and the organisation had been adopting this method of marketing to full-fill
the demands of the customers to satisfy them. Online marketing (also known as data-
driven marketing) is the marketing of products or services using digital technologies, mainly
on the Internet, but also including mobile phones, display advertising, and any other digital
medium. Digital marketing's development since the 1990s and 2000s has changed the way
brands and businesses use technology for marketing. As digital platforms are increasingly
incorporated into marketing plans and everyday life, and as people use digital devices
instead of visiting physical shops, digital marketing campaigns are becoming more prevalent
and efficient. Digital marketing techniques such as e-commerce marketing, social media
marketing & games are becoming more common in our advancing technology.
Figure 1; courtesy
google.com/online_marketing_images

8. 1.1 Evolution & History of Marketing
Marketing (makitin) is all about identifying
and meeting human and social needs. One
of the shortest definitions of marketing can
be “meeting needs profitably”. The AMA
(American Marketing Association) ha
develop the marketing definition as
“Marketing is the activity set of institutions
and processes for creating, communicating,
delivering and exchanging offerings that have value for customers, clients, partners & society
at large”.
At the beginning of the century, social life was mostly local. It was followed by a period
in which commodities were produced on a mass scale. Consumer Marketing operated on
mass marketing principles and business primarily concerned itself with ho
sales force. At the end of the century, there is an emerging global culture. The major driver of
these changes is technology. Technological change has moved steadily back focusing on the
individual. These changes shape the possibility a
especially tied to communication and transportation revolution. As the tools and reach of
marketing increase, the job and responsibilities of marketers have evolved with them.
PHILIP KOTLER
Philip Kotler formalized this evolution with his book Marketing Management &
key stages are production, sales and brand management. Each of
these is strongly motivated by technological opportunities, which
permit new methods and new opportunities. A fourth stage, a focus
on the individual customer, is also important. As the ne
of the Internet develops, it reinforces the new marketing emphasis
which in many ways is a return to business at the turn of the century.
In today’s technology driven world, a new fast paced digital
economy is emerging. Tomorrow there will b
exist only inside computer networks.
Evolution & History of Marketing
Marketing (makitin) is all about identifying
and meeting human and social needs. One
of the shortest definitions of marketing can
be “meeting needs profitably”. The AMA
(American Marketing Association) has
develop the marketing definition as
activity set of institutions
and processes for creating, communicating,
delivering and exchanging offerings that have value for customers, clients, partners & society
At the beginning of the century, social life was mostly local. It was followed by a period
in which commodities were produced on a mass scale. Consumer Marketing operated on
mass marketing principles and business primarily concerned itself with how to build the best
sales force. At the end of the century, there is an emerging global culture. The major driver of
these changes is technology. Technological change has moved steadily back focusing on the
individual. These changes shape the possibility and conduct of business. Marketing is
especially tied to communication and transportation revolution. As the tools and reach of
marketing increase, the job and responsibilities of marketers have evolved with them.
Philip Kotler formalized this evolution with his book Marketing Management &
key stages are production, sales and brand management. Each of
these is strongly motivated by technological opportunities, which
permit new methods and new opportunities. A fourth stage, a focus
on the individual customer, is also important. As the new technology
of the Internet develops, it reinforces the new marketing emphasis -
which in many ways is a return to business at the turn of the century.
In today’s technology driven world, a new fast paced digital
economy is emerging. Tomorrow there will be companies that will
exist only inside computer networks.
Figure 2 Courtesy
WWW.google.com/images/evolution_of_online_marketing
Figure 3 Courtesy
WWW.google.com/images/philip_kotler_sketch
8
delivering and exchanging offerings that have value for customers, clients, partners & society
At the beginning of the century, social life was mostly local. It was followed by a period
in which commodities were produced on a mass scale. Consumer Marketing operated on
w to build the best
sales force. At the end of the century, there is an emerging global culture. The major driver of
these changes is technology. Technological change has moved steadily back focusing on the
nd conduct of business. Marketing is
especially tied to communication and transportation revolution. As the tools and reach of
marketing increase, the job and responsibilities of marketers have evolved with them.
Philip Kotler formalized this evolution with his book Marketing Management & His
WWW.google.com/images/evolution_of_online_marketing
Figure 3 Courtesy
WWW.google.com/images/philip_kotler_sketch

9. 9
Most business transactions will be made electronically, directly from the producer to the
consumer, bypassing the supply chain. In the digital marketing environment, the consumer
becomes an integral player in the development of the product. In fact, a consumer might
build the product himself from a wide array of parts provided by the Company. It is e-
commerce that is changing the way products and services are conceived, manufactured,
promoted, priced, distributed and sold. The reason being that it is much cheaper; it allows
vast coverage and helps in serving the customer better.
The main purpose of doing research in the area of ‘the impact of online marketing on
Consumer Behaviour in Agartala City’ is because businesses are looking for clearer picture
to start but don’t know where and how to start doing online marketing. In today’s time, social
media channels such as Face book, Twitter, Google and other social media firms have
successfully transformed the attitudes and perceptions of consumers and in the end helped
revolutionized many businesses. This was done through measurable vast network of
customers with trustworthy data with real-time feedback of customer experiences. It is much
more convenient for businesses to conduct surveys online with a purpose to get relevant
information from targeted groups and analyzing the results based on their responses.
Potential customers can look for reviews and recommendations to make informed decisions
about buying a product or using the service.
On the other hand, businesses can use the exercise to take action on relevant feedback
from customers in meeting their needs more accurately. Digital marketing is the use of
technologies to help marketing activities in order to improve customer knowledge by
matching their needs (Chaffey, 2013). Marketing has been around for a long time. Business
owners felt the need to spread the word about their products or services through newspapers
and word of mouth. Digital marketing on the
other end is becoming popular because it
utilizes mass media devices like television,
radio and the Internet. As the usage of mobile
devices increased the Internet usage on the
move drastically and people all over the world
started connecting with each other more
conveniently through social media. In the
developed world, companies have realized the importance of online marketing. In order for
businesses to be successful they will have to merge online with traditional methods for
meeting the needs of customers more precisely (Parsons, Zinsser, Wait man 1996).
Figure 4: Courtesy Google.com/images/online marketing

10. 10
1.2 Online Marketing (An Overview)
Online marketing is the marketing of products or services using digital technologies, mainly
on the Internet, but also including mobile phones, display advertising, and any other digital
medium, as discussed in Chapter –
1(Introduction).
The term “Online Marketing” was first
used in the 1990s. In the 2010s, online
marketing become more sophisticated as
an effective way to create a relationship
with the consumer that has depth and
relevance.
According to Wikipedia “Online
Marketing” is defined as – ‘marketing that make use of electronic devices such as smart
phones, computers, cell phones, tablets...Etc to engage with consumer or customers. Online
marketing applies technologies or platforms such as websites, email, apps (classic and
mobile) and social networks’
One of the key indicators of online marketing development is the growth of the
numbers of internet users. For nearly 10-15 years public is having access to the internet.
Since then it has been a continuing development and innovating process. People are able to
do nearly everything with their computers e.g.: shopping, booking, doing researches,
communication, etc.
Online marketing in Agartala city is currently trending as people feel convenience
to use online marketing as it saves their valuable time and due to this the traffic in internet
become higher and higher day by day as increase in traffic some online sites like Flipkart
offer Card on delivery made available to make more flexible in shopping through online.
Hence online marketing in the scenario of Agartala city is just currently developing as
compared to the city of Bangalore, India. Tripura, India is a state and it belongs to the
Northeast region and is a beautiful city with its variety of culture and heritage and diversity.
Figure 5 Courtesy WWW.google.com/images/diagram_online_marketing

11. 11
Chapter – 2
Research Methodology
Research Methodology can be defined as a scientific and systematic search for pertinent
information on a specific topic. In fact, research is an art of scientific investigation.
Dictionary definition of research is a careful investigation or inquiry especially
through search for new facts in any branch of knowledge. Some people consider research as
a movement from the known to the unknown. It is actually a voyage of discovery.
The research is based on:-
Primary Data
 Questionnaire
Secondary Data
 Internet
 Journals
2.1 Objectives:
 To find out the awareness level of people towards the availability of products in
Online Marketing.
 To study the attitude of consumer towards online marketing.
 To study the status of online marketing in Agartala city.
 To study and observe the changes in purchasing behaviour among the peoples in
Agartala city.

12. 12
2.2 Research Design:
Meaning:
The formidable problem that follows the tasks of defining the research problem is the
preparation of a design of the research project, popularly known as ‘research design’.
A research design is the arrangement of conditions for collection and analysis of data
in a manner that aims to combine relevance to the research purpose with economy in
procedure.
My research is based on convenient sampling.
By convenient sampling (also known as grab sampling, accidental sampling or opportunity
sampling) we mean that it is one of the main types of non-probability sampling methods that
involves the sample being drawn from that part of the population that is close to hand. A
convenience sample is made up of people who are easy to reach.
The project is all about the impact of online marketing in the city of Agartala in
perspective of consumer behaviour. The study is being made to understand the awareness of
the people of Agartala city & to gain information about the payment mode as well the idea
about online marketing. The Primary & secondary data both has been used as it is required
in the report to analyze & interpreting process. The time frame of the project is 6months &
had been used the convenience sampling method.
The data has been gathered by framing a questionnaire and made them filled by the
respondents & then interpreted & analyzed the filled questionnaire by using the Microsoft
excel and finally represented in the chart.

13. 13
2.3 Sample Design
In this project report I have used a convenient sampling method.
Sample size is – 76 respondents.
Sample centre-
Holy cross college, Agartala
Maharaja Bir Bikram University
Bir Bikram memorial college
Tripura University
Krishnangar, Agartala area residing peoples.
2.4 Limitations
Respondents were having less knowledge about online marketing.
Lack of cooperation from the respondents.
Limitation of time frame.
Area within which research done is small.

14. 14
Chapter – 3
3.1 Data Analysis & Interpretation
Data interpretation refers to the implementation of processes through which data is reviewed
for the purpose of arriving at an informed conclusion. Data is very likely to come from
multiple sources like primary or secondary data, and has a tendency to enter the analysis
process with haphazard ordering.
The nature and goal of interpretation will vary from business to business,
likely correlating to the type of data being analyzed. While there are many different types of
processes that are implemented based on individual data nature, the two broadest and most
common categories are “quantitative analysis” and “qualitative analysis.”
QUESTIONNAIRES –
1. Are you aware of “online marketing”?
YES - 70 peoples NO- 6 peoples
The above diagram represents the awareness level of the respondents. As stated above we
can see that 92% are aware about online marketing & only 8% of respondents are Un-Aware
about it.
92%
8%
Awarenes level
Yes No

15. 2. What do you think online marketing is?
a) Creative Idea
b) Traditional
c) Profit earning
d) Others
From the above pictorial we can represent that Online Marketing is a creative idea as it has
the highest votings as given by the respondents.
3. How much do you prefer online shopping?
a) Mostly (30)
From the above pictorial shown we can easily represents and conclude that people of
Agartala city prefer the online shopping only ‘sometimes’ when they need as it has the
highest vote from the questionnaires filled.
0
5
10
15
20
25
30
35
40
Creative Idea
39
Consumers Idea about "Online Marketing"
0
Mostly
Sometimes
Hardly
Not at all 2
Preference of online shopping
What do you think online marketing is?
39
7
13
7
From the above pictorial we can represent that Online Marketing is a creative idea as it has
highest votings as given by the respondents.
How much do you prefer online shopping?
b) Sometimes (38) c) Hardly (6)
From the above pictorial shown we can easily represents and conclude that people of
Agartala city prefer the online shopping only ‘sometimes’ when they need as it has the
highest vote from the questionnaires filled.
Traditional Profit Earning Others
7
13
7
Consumers Idea about "Online Marketing"
5 10 15 20 25 30
30
6
Preference of online shopping
15
From the above pictorial we can represent that Online Marketing is a creative idea as it has
d) Not at all
(2)
From the above pictorial shown we can easily represents and conclude that people of
Agartala city prefer the online shopping only ‘sometimes’ when they need as it has the
Consumers Idea about "Online Marketing"
35 40
30
38
Preference of online shopping

16. 16
4. How much hours do you spent on internet per day?
a) 1-5 hours b) 5-10hours c) 10-15hours d) Above 15hours
The above line diagram represents the hours spent on Internet per day. So, from the above
stated line diagram we can easily identify that people of Agartala use only 1-5hours on
internet daily as per the diagram shown above.
5. Which mode of purchasing would you prefer?
a) Online
(43)
b) Retail
Outlets(18)
c) Shopping
mall (18)
d) Others (2)
The above Doughnut diagram represents the ‘Mode of Purchase’ which means how
the consumers of Agartala do their shopping (purchase). Hence, from the above
diagram it depicts that most of the people do fulfil their needs in online platform.
32
24
11
9
0
5
10
15
20
25
30
35
1-5 hours 5-10hours 10-15hours 15 hours and above
Time Spent on Internet
56%
17%
24%
3%
Mode of Purchase
Online
Retail Outlets
Shopping mall
Others

17. 6. Are you aware that almost all the products are available in online marketing?
YES (52)
The above pie chart represents the awareness about the
peoples from the city of Agartala
68% are aware about it where as the other remaining 32% of people are still
unaware about it.
7. For what purpose do you use Internet?
a) Social network & email (16)
As stated above in the Histogram chart we can find out the
the consumers in the city of Agartala. Therefore by observing the chart we had clearly
found that People use internet for all the above options given in the choice
Social network &email, Shopping & Surfing.
Aware about products available in online
0
10
20
30
40
50
Social netwrok &
email
16
at almost all the products are available in online marketing?
NO (24)
The above pie chart represents the awareness about the availability of products
from the city of Agartala. So, from the above stated chart we can execute that
68% are aware about it where as the other remaining 32% of people are still
For what purpose do you use Internet?
b) Shopping (6) c) Surfing (7)
As stated above in the Histogram chart we can find out the motive of using internet by
the consumers in the city of Agartala. Therefore by observing the chart we had clearly
found that People use internet for all the above options given in the choice
Social network &email, Shopping & Surfing.
68%
32%
Aware about products available in online
Social netwrok &
email
Shopping Surfing All the above
16
6 7
Purpose of using Internet
17
at almost all the products are available in online marketing?
availability of products by the
So, from the above stated chart we can execute that
68% are aware about it where as the other remaining 32% of people are still
d) All the above(47)
motive of using internet by
the consumers in the city of Agartala. Therefore by observing the chart we had clearly
found that People use internet for all the above options given in the choice that are
Aware about products available in online
Yes
No
All the above
47

18. 18
8. What is the status of digital marketing according to you?
a) Growing (42) b) Declining (4) c) Moderate (11) d) Unable to
judge (19)
The above line diagram state the status of online marketing by the consumers
(peoples) of Agartala. Therefore, from this diagram it depicts that online marketing is
a growing scenario according to the mindset of the consumers.
9. How do you pay in online shopping?
a) COD
(52)
b) Credit/Debit card
(17)
c) Wallet (Mobiwik,
Pay tm..etc) (5)
d) Internet
banking (2)
As stated above in the diagram we can come into conclusion that the payment
mode/method of consumers by the city of Agartala is done mostly in Cash on Delivery
(COD) and followed by Debit card/Credit card payment method.
42
4
11
19
0
10
20
30
40
50
Growing Declining Moderate Unable to judge
Judgement of Online Marketing by
Respondents
68%
22%
7%
3%
10%
Payment Method
COD
Credit/Debit card
Wallet
Internet Banking

19. 10 . How much time do
products online?
From the above line diagram we can depict that the consumers of Agartala city
requires only 1-2hour in
say that the city peoples are really fast in taking their decision in the process of
making decision.
11 . Do you think that online marketing change your fashion?
YES (26)
According to the information collected and executed in the chart it depict that
most of the consumers think that their fashion doesn’t change through online
marketing.
0
20
40
60
1-2hours
Time required in selection & purchaing decision of the product by
Idea about changing trends in fashion through online marketing
a) 1-2 hours (47) b)
time do you take in choosing/selecting and purchasing the
From the above line diagram we can depict that the consumers of Agartala city
2hour in choosing and purchasing their products. Hence we can
say that the city peoples are really fast in taking their decision in the process of
. Do you think that online marketing change your fashion?
No (50)
information collected and executed in the chart it depict that
most of the consumers think that their fashion doesn’t change through online
2hours
2-4hours
3&above hour
47
12
11
Time required in selection & purchaing decision of the product by
the respondents
34%
66%
Idea about changing trends in fashion through online marketing
b) 2-4hours (12) c) 3hr & above (11)
19
you take in choosing/selecting and purchasing the
From the above line diagram we can depict that the consumers of Agartala city
choosing and purchasing their products. Hence we can
say that the city peoples are really fast in taking their decision in the process of
information collected and executed in the chart it depict that
most of the consumers think that their fashion doesn’t change through online
Others
6
Time required in selection & purchaing decision of the product by
Idea about changing trends in fashion through online marketing
Yes (26)
No (50)
3hr & above (11) d) Others (6)

20. 12. Which category of products frequently do you purchase online?
a) Electronics(13) b) FMCG (2)
The above column diagram depict that the clothing’s segment is the most frequent &
being purchased by the consumers of Agartala city.
13. Which websites you browsed more for online products?
a) Amazon (15) b)
The above pictorial represent’s the websites being frequently used by the consumer’s
of Agartala city. So, from the stated diagram we can depict that
frequent used shopping sites by the
0
5
10
15
20
25
30
35
40
Electronics
13
Frequent Products purchasing Category
0
Amazon
Snapdeal
Flipkart
Others
12. Which category of products frequently do you purchase online?
b) FMCG (2) c) Clothing (40) d) Books (15)
column diagram depict that the clothing’s segment is the most frequent &
being purchased by the consumers of Agartala city.
13. Which websites you browsed more for online products?
b) Snapdeal (15) c) Flipkart (29) d) Others (17)
The above pictorial represent’s the websites being frequently used by the consumer’s
of Agartala city. So, from the stated diagram we can depict that Flipkart
frequent used shopping sites by the consumers of Agartala.
FMCG Clothing Books
2
40 15
Frequent Products purchasing Category
5 10 15 20
15
15
17
Websites Browsed
20
12. Which category of products frequently do you purchase online?
d) Books (15) e) Others (6)
column diagram depict that the clothing’s segment is the most frequent &
d) Others (17)
The above pictorial represent’s the websites being frequently used by the consumer’s
Flipkart is the most
Others
6
Frequent Products purchasing Category
25 30
29

21. 21
3.2 Findings
From the last unit data Interpretation & Analysis we had found the following points that
have been listed below –
 More than 90% of the respondents who filled the questionnaire are single.
 The age group of respondents who filled the most questionnaires is 19-21years.
 61% of the questionnaires are being filled by male respondents.
 The awareness about online marketing is 92% according to the data collected
through questionnaires.
 Most of the respondents think that online marketing is a creative idea rather than
tradition, profit earning & others.
 Maximum of the respondents prefer online shopping only sometimes when necessary.
 1-5hours is the time frame that maximum respondents spare on internet per day.
 According to the data collected the most mode of operation in purchasing is online
platform.
 68% of the respondents are aware about the availability of the products in online
platform
 Almost 50% of the respondents use internet for overall requirements like using of
email, social media, Surfing & shopping.
 According to the data gathered we can say that online marketing is in the stage of
growing scenario.
 The highest respondents use the payment method of Cash on Delivery.
 More than 50% of the respondents take only 1-2hours of time in selecting &
purchasing the products in online platform.
 66% of the respondents think that online marketing doesn’t change their fashions
 Clothing is the segment that is being purchased by most the most of the respondents in
the online platform.
 Flipkart is the most & frequent used by the respondents in the online shopping sites.
 Most of the respondents feel it is time saving & convenience to use.

22. 22
Chapter – 4
4.1 Recommendations
According to the report we can come to the recommendations that online marketing can be
build better by giving attractive designs and building a good websites. The recommendations
that have been given by the respondents in the questionnaire are as follows –
o Online products pictures can be improved better by providing the audience
(consumers) a clear and high resolution.
o Some of the products price could be improved and made affordable.
o Price comparisons should be there in every shopping site.
o Quality could be improved better.
o Our country should encourage everyone more too digital marketing/Online
marketing.
o It can be made more simple and easier to understand and use.
o Authenticity should be improved better.
o Online Scams should be banned and cyber intelligence should be more active in it.
o Senior citizen should be given a workshop to understand about online marketing.
o Women should be encouraged to use it and become more aware of it.

23. 23
4.2 Conclusion
The research basically focussed on the impact of online marketing in perspective of
consumers from the peaceful city of Agartala. In the city maximum of the peoples are aware
about online marketing as per the data analysed
On the successful completion of the project report I would like to
highlight that the felling of the respondents for online marketing is good as they feel convince
and easy to use while using the online platform of marketing. And as per the feedbacks given
by the respondents in the questionnaires is that they are overwhelmed by the service in online
platform as they are able to get/received the products that they have been seeking for.
We can also conclude by summarising the findings of the project report by
saying that almost all the respondents are aware about the availability of the products in the
platform of online. Peoples of the city are really fast in taking a decision and procuring the
products that they think will satisfy their needs. And Clothing is the most preference category
that the people are visiting and buying, according to the data revealed we found that 70% &
more think s that online platform doesn’t change their fashion though they are offering the
latest trends.
I honestly believe that this project report will be at most useful by the
readers or the marketer to understand the impact of digital marketing in reference to the
mindset of the consumers in the beautiful city of Agartala.
Last but not the least I would like to conclude my project report
by quoting “online marketing is the future revolution in the coming era”.

24. 24
Chapter 5
5.1 Bibliography
George E. Belch; Michael A. Belch; Keyoor Purani. (2016). ADVERTISING &
PROMOTION an integrated marketing communications perspective (9 ed.). India: Tata Mc
Graw Hill Education.
Grabowska, S. S. (2015). Online Marketing Strateges the future is here. Journal of
Inernational Studies , 8.
Kothari, C R; Garg, Gaurav;. (2015). RESEARCH METHODOLOGY Methods & Techniques
(2 ed.). India: New Age International Publisher.
Philip Kotler & Keller Lane Kevin. (2005). Marketing. India: Prentice Hall of India.
Phillip Kotler& Kelvin Lane Keller;. (2016). Marketing Management (15 ed.). Pearson
Education Limited.
5.2 References
1) https://en.wikipedia.org/wiki/Digital_marketing
2) https://blog.socialintent.com/2011/04/the-history-of-internet-marketing
3) https://www.scribd.com
4) https://www.webopedia.com/TERM/I/internet_marketing.html
5) https://www.google.com
6) https://en.wikipedia.org/wiki/convenience_sampling
7) https://www.Stattrek.com/statistics/dictionary/definition/Convenience_sample
8) https://www.slideshare.net
9) https://www.quora.com/What-is-data-interpretation

25. Chapter- 6
Annexure
Appendix – 1
Dear Respondent
I am Bharat Debbarma, a student of BBA 5
collecting this information for the completion of my project Report & it will not be disclosed or used for any
other purpose.
Personal Details
Name (Optional): ______________________
Sex: Male Female
Email Address: ____________________________________________________________________
Questionnaires
1. Are you aware of “Online Marketing”?
Answer: a) Yes b) No
2. What do you think online marketing is?
Answer: a) Creative Idea
3. How much do you prefer online shopping?
Answer: a) Mostly b) Sometimes
4. How many Hours do you spent on internet per day?
Answer: a) 1-5hours b) 5
5. Which mode of Purchasing would you prefer?
Answer: a) Online b) Retail Outlets c) Shopping mall d) others (please Specify)
6. Are you aware that almost all the products that are available in online marketing?
Answer: Yes No
7. For what purpose do you use internet?
Answer: a) Social Network & Email b) Shopping c) Surfing d) All the above.
8. What is the status of digital marketing according to you?
Answer: a) Growing b) Declining c) Moderate d) Unable to Judge
9. How do you pay in online shopping?
Answer: a) COD b) Credit/Debit card c) Wallet (Mobiwik, paytm.etc) d) Internet Banking
10. How much time do you take in
Answer: a) 1-2hour b) 2
11. Do you think that the online marketing change your fashion?
Answer: Yes No
If YES then please specify
12. Which category of products frequently you do purchased online?
Answer: Electronics FMCG Clothing Books
13. Which websites you browsed more for
Answer: Amazon Snapdeal Flipkart Others (Please Specify)
14. What are your attitude/reaction/feelings towards online marketing? (Answer in 1
Answer:
15. What is your feedback or Comment regarding
Answer:
I am Bharat Debbarma, a student of BBA 5th
semester (Marketing Specialization) of Holy Cross College. I am
collecting this information for the completion of my project Report & it will not be disclosed or used for any
: __________________________ Marital Status: Single Married
Mobile No (Optional):__________________
Email Address: ____________________________________________________________________
Are you aware of “Online Marketing”?
: a) Yes b) No
What do you think online marketing is?
a) Creative Idea b) Traditional c) Profit earning d) others (please Specify)
prefer online shopping?
ly b) Sometimes c) Hardly d) Not at all.
How many Hours do you spent on internet per day?
5hours b) 5-10hours c) 10-15hours d) Above 15hours
mode of Purchasing would you prefer?
a) Online b) Retail Outlets c) Shopping mall d) others (please Specify)
Are you aware that almost all the products that are available in online marketing?
what purpose do you use internet?
Social Network & Email b) Shopping c) Surfing d) All the above.
What is the status of digital marketing according to you?
a) Growing b) Declining c) Moderate d) Unable to Judge
How do you pay in online shopping?
a) COD b) Credit/Debit card c) Wallet (Mobiwik, paytm.etc) d) Internet Banking
How much time do you take in choosing/selecting and purchasing the products online?
2hour b) 2-4hour c) 3hr & above d) Others (Please Specify)
11. Do you think that the online marketing change your fashion?
hen please specify-
12. Which category of products frequently you do purchased online?
Answer: Electronics FMCG Clothing Books others (please Specify)
13. Which websites you browsed more for online products?
Answer: Amazon Snapdeal Flipkart Others (Please Specify)
What are your attitude/reaction/feelings towards online marketing? (Answer in 1-2lines)
What is your feedback or Comment regarding “Online Marketing”?
HOLY CROSS COLLEGE AGARTALA
NAAC Accredited with "A" Grade."
Thank You
Respondent Signature with
Date:
25
(Marketing Specialization) of Holy Cross College. I am
collecting this information for the completion of my project Report & it will not be disclosed or used for any
Your Age: ________
Email Address: ____________________________________________________________________
d) others (please Specify)
a) Online b) Retail Outlets c) Shopping mall d) others (please Specify)
Social Network & Email b) Shopping c) Surfing d) All the above.
a) COD b) Credit/Debit card c) Wallet (Mobiwik, paytm.etc) d) Internet Banking
choosing/selecting and purchasing the products online?
4hour c) 3hr & above d) Others (Please Specify)
2lines)
Sample Blank
Questionnaire
Respondent Signature with
Date:

26. Images of “Online Marketing”
Appendix – 2
of “Online Marketing”:
Images have been gathered from
source www.Google.com/Images
26
Images have been gathered from
www.Google.com/Images