TVS SWOT ANALYSIS STRENGTH WEAKNESS OPPORTUNITIES THREATS

1. By:- Bharat Gupta 1601
Karan Singhal 1632
B.B.A 1st Semester

2. T. V. Sundaram Iyengar
T V Sundaram Iyengar & Sons Limited
Type: Public
Founded: 1911
Founder: Thirukkurungudi Vengaramaswamy
Sundaram Iyengar
Born: March 22, 1877
Tirunelveli, Madras Presidency
Died: April 28, 1955
Kodaikanal, Tamil Nadu
Occupation: Industrialist

3.  TVS was established by Thirukkurungudi Vengaram
Sundaram Iyengar . He began with Madurai's first bus
service in 1911 and founded T.V.Sundaram Iyengar and
Sons Limited.
 When he died in 1955 his sons took the company ahead
with several forays in the automobile sector, including
finance, insurance, manufacture of two-wheelers, tyres
and components.

4. TVS Motors
T. Venu Srinivasan
(Chairman & MD)
Type : Public
Founded : 1978
Founder : Sundaram
Key People : Venu Srinivasan
Industry : Automotive
Headquarters : Chennai, India
Products : Motorcycles, Scooters,
Three-wheeler vehicles
and Spare parts
Parent : Sundaram-Clayton Ltd
Website : www.tvsmotors.in

5. Venu Srinivasan
 After graduating as an engineer from the University
of Madras, he completed a Master's Degree in
Industrial Engineering from Purdue University in
the USA.
 He became the Managing Director of Sundaram
Clayton Ltd. in May 1979. He went on to
become Chairman of TVS Motor Company in July
2002.
 Spouse: Mallika Srinivasan
 Children: Lakshmi, Sudarshan

6. Type : Public Company
Industry : Auto Ancillaries
Founded : Chennai, India 1962
Founders : T S Srinivasan
Keypeople : Venu Srinivasan (Chairman & MD)
Parent : T V Sundaram Iyengar and sons limited
CEO : K. N. Radhakrishan
Subsidiaries : TVS Motor Company Limited
Website : www.sundaram-clayton.com

7. C.E.O
 Mr. K. N. Radhakrishnan, M. Tech. has been
the President of TVS Motor Company Limited since
April 1, 2006 and serves as its Chief Executive Officer.
Mr. Radhakrishnan served as Vice President of
Business Planning of TVS Motor Company Limited
and its Executive Vice President until March 31, 2006.
He served as a General Manager of Business Planning
at Sundaram-Clayton Limited. He serves as a Director
of TVS Credit Services Limited.

8. Structure of the Organization

9. PRODUCT LINE OF TVS

11.  TVS has 8 Bikes models available in India. The
available models are Tvs Jupiter , TVS Star,
Tvs Scooty, TVS Apache, Tvs Flame, TVS
Phoenix, Tvs Wego and TVS Scooty Streak
 TVS Motor Company is the largest and the most
notable subsidiary of the TVS Group based in
Chennai and Madurai.

15. TVS JUPITOR
Minimum Price: Rs. 46800

16. TVS STAR
Minimum Price: Rs. 38500

17. TVS Apache
Price: Rs. 71198 - Rs. 110000

18. TVS Flame
Price: Rs. 43970 – Rs. 48850

19. TVS Phoenix
Rs. 52375 to 54440

20. TVS WEGO
Rs 51240 to 53375

21. TVS Scooty Streak
Minimum Price Rs 52860

22. Type : Public
Industry : Electronics & Manufacturing
Founded : 1986
Headquarters : Chennai, India
Keypeople : Gopal Srinivasan, Director
Products : Computer Peripherals, Printers
Key boards, UPS, IT services.
Website : www.tvs-e.in

23. TVS Electronics expects
POS business to grow at 12-
15%

24. Lucas - TVS established in 1961 as a joint venture between Lucas UK and T V
Sundram Iyengar & Sons (TVS), India to manufacture Automotive Electrical
Systems.
Lucas-TVS is the Leader in Auto Electricals in India today with 50 years experience
in design and manufacturing. 4 out of 5 vehicles rolled out daily are fitted with
Lucas-TVS products.
Lucas - TVS is a TS16949 and OHSAS 18001 certified company. Lucas-TVS has
bagged the Deming application price in 2004 from the Japanese Union of Scientists
and Engineers (JUSE).

25. ZF Electronics TVS (India) Private Limited

26. New Auto Rickshaw from TVS has recently declared that the company
wants to sell its liquefied petroleum gas (LPG) fired three wheels in a number
of new licensees in Tamil Nadu.
New Auto Rickshaw from TVS CNG KING

27. MISSION & VISION
Mission Statement :
To facilitate the process of sustainable development in villages by deploying skills
and resources in key areas such as economic development, healthcare, education,
creation and maintenance of infrastructure and conservation of environment,
with the active involvement of local communities and the government.
Vision Statement :
To be the catalysts for the creation of self-reliant rural communities, by bringing
the skills and resources of the private and development sectors together with local
governments, to fulfill this vision.

28. THANK
YOU