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Classification of hotels

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Types of hotels
Types of hotels
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Classification of hotels

  1. 1. Classifications of Hotels
  2. 2.  According to the AH&LA (American Hotel and Lodging Association – formerly the AHMA) there are several, not necessarily exclusive, categories of hotel and lodging property types.
  3. 3. Hotels can be classified as : Size Location Types of Clientele Length of Stay Facilities Offered Ownership and Affiliation Theme Basis
  4. 4. Size  Small Hotel: < 25  Medium Hotel: 26- 100  Large Hotel: 101- 300  Very Large Hotel: 301-1000  Mega Hotel: >1000
  5. 5. Location Downtown Hotel:  They are located in the heart of the city in the busy commercial and shopping areas.  Expensive with high room rates as the land to make the hotel is costly.  Quality hotel to cater to a moneyed clientele, usually the business and corporate community.  Premium brands of hotels chains or independent deluxe hotels of a very high quality.  The centre of entertainment with leading restaurants , bars and night clubs.
  6. 6. Suburban Hotel  These hotels are located on the outskirts of city where the land is cheaper than downtown locations.  They attract clientele that are cost conscious, thought not necessary budget travelers.  Promote their facilities for training programs, conferences and seminars because of a leisurely ambience.  Have better room rates and facilities or group like large lobbies and dining halls.  Ideal hotel for groups.
  7. 7. Resort  Resorts are located at natural or man-made vacation sites e.g. hill station ,seaside, waterfalls, safari parks etc.  High seasonal depending upon climates and holidays to get their clientele. They have to make most during those times and charge well.  Provide heavy off-season discount to attract budget conscious.  Geared towards families and couples.  Would possibly have one dining room with meals that depend on local seasonal vegetables.
  8. 8. Airport Hotel  These hotels are located near the Airport.  Cater mostly to the transient passengers who may catching another flight to complete their journey .  Have 24 hour coffee shop(All Day Dining) for quick meals.  Have a shuttle coach service to the airport and the city.  The guest staying in these hotels need only a room to sleep before the next flight.
  9. 9. Motel  These hotels are located on principle highways and road junctions.  Small lodging facility with 15-100 rooms for the automobile traveler.  Low building maybe a story or two at most.  Provide ample parking space sometime in front of their rooms.  A diner and a bar at the most.  Guest stay overnight at the most.
  10. 10. Camps  Camps are located on the trekking routes.  Foods are cooked around a campfire.  Large lots where caravans are parked.  The camps will have common toilet and bath facilities with hotel and cold water.  Guest sleep in their own caravan.  Potable drinking water fountains, landscaped surroundings, barbeque pits and snack food dispenser are other facilities.
  11. 11. Types of Clientele  Business Hotel  Group Hotel  Convention Hotel  Youth Hostels  Casino Hotel
  12. 12. Business Hotel  These hotels specialize in providing those facilities and amenities for the business travelers and corporate travelers.  Business centre that provides meeting rooms, secretarial services and modern telecommunication facilities including the internet.  A business lounge which allows executives to have private meals. The lounge provides the latest newspapers and perhaps a library.  The rooms are equipped with high speed internet facilities, ergonomic writing desk and chairs, minibar, safety lockers, multi-channel television etc.  Multi-cuisine restaurants and several bars are available.
  13. 13. Group Hotels  These hotels are geared for volume traffic at any given time.  Large lobbies to accommodate groups  Lobby staff that are equipped to handle volume baggage  Separate baggage elevators.  Rooms that are all twin bedded.  Large dinning halls to seat several groups at a time.  No frills in the rooms like that found in a business hotel.
  14. 14. Convention Hotel  A convention is an national or international event that brings large number of people o a similar vocation together to learn the latest development in that field.  These hotels are specially geared to hold conventions.  Large registration areas  Meeting rooms for break-out seminars and presentations  Large dining halls to feed up to 2000 people  State of the art communication, projection system and lightning; translation services , sight seeing tours , gymnasiums and swimming pools
  15. 15. Youth Hostels  Youth hostels cater to the travelling youth, the YMCA hostels are the best examples of this type of accommodations.  Dormitory style accommodation and may be some single rooms for the discerning.  Common toilets and shower areas.  Large dining area with simple food.  Gymnasium, games courts and fields.  Assembly hall with a stage for youth gatherings and entertainment.
  16. 16. Casino Hotels  These hotels service only one purpose that is to serve the guests who want to gamble.  Large room fitted with twin-queen-sized beds with bathrooms with separate bathing, shower and toilet areas.  Huge auditorium for entertainment by world famous stars.  Gaming halls(where gambling takes place), sometimes the size of a football field with all possible gambling including banks of slot machines, black tables, roulettes tables etc.  Unique décor with great ambience.
  17. 17. Length of Stay  Transient Hotel  Residential Properties  Time Share Properties  Condominiums(condo)
  18. 18. Transient Hotel  These hotels are those where guest stay for short duration stays to maximum of week.  Example of transient hotels are Downtown hotels, Motels, and Airport hotels are good example of transient hotels.  Since the duration of stay is short the guest need a comfortable room with possibly in- room tea/coffee facilities.
  19. 19. Residential Properties  These are equipped for longer stay.  Hotel apartments are good example of this and are found in many community hotel complexes.  These rooms are suite consisting of two rooms –one living area and the other a bed room.  The suites are fitted with kitchenettes for personal cooking.
  20. 20. Residential Properties  The rooms are cleaned by outsourced housekeeping service.  The complex will have security service with pass key to enter the building at night.  Guest may lease these accommodation or anything up to a year.
  21. 21. Time Share Properties  Timeshare properties typically involve individuals who purchase the ownership of accommodation for a specific period of time – usually one or two weeks a year.  These owners then occupy the unit- usually a condominium- during that time.  Owners may also have the unit rented out by the management company that operates the hotel.  These hotels are popular in resort areas.  Owners may not be able to afford fractional ownership(ownership of a unit for few weeks a year).
  22. 22. Condominiums  Condominium hotels are similar to timeshare hotels, the only difference lies in the ownership.  Units in condominium hotels have only one owner instead of multiple owners.  In condominium hotels an owner informs the management company of when he or she wants to occupy to occupy the unit.  That way, management company is free to rent the unit for the remainder of the year.  Time share and condominium owner receive the revenues from the rental of units and pay the management company a fee for advertising, rental, housekeeping and maintenance services. The owners are also responsible or furnishing the units.
  23. 23. Ownership & Affiliation  Independent Hotel  Chain Hotel  Franchise/Referral Group  Management Contracted Hotel
  24. 24. Independent Hotels  Independent hotels have no identifiable ownership or management affiliation with other properties.  In other words independent hotels have no relationships to other hotels regarding policies, procedures or financial obligations.  A typical example of a individual property is a family owned and operated hotel that is not required to conform to any corporate policy and procedure.  From a business perspective some independent properties are organized as a sole proprietorships or partnerships, while others incorporated by their owners to restrict insurance risk and personal liability.
  25. 25. Independent Hotels  The unique advantage of an independent hotel is its autonomy.  Since there is no need to adhere to a particular image, an independent operator can offer a level of service geared towards attracting a specific target market.  An independent hotel however may not enjoy the brad advertising exposure or management insight and consultancy of an affiliated property, and is unable to take advantage of the volume purchasing power of a chain hotel.
  26. 26. Chain Hotel  Chain ownership usually imposes certain minimum standards, rules, policies, and procedures to restrict affiliate activities.  In general, the more centralized the organization, the stronger the control over the individual property.  Chain with less dominant central organizations typically allow individual hotel managers to exercise more creativity and decision-making autonomy.
  27. 27. Franchise/Referral Group  Franchising… ◦ Allows for a company to expand rapidly ◦ Uses other people’s money (franchisee) ◦ Franchisor  The company  Franchising ◦ Examples  HFS - Hospitality Franchise Systems ◦ Choice Hotels International
  28. 28. Benefits for Franchisee  Benefits… ◦ Set of plans and specifications for building ◦ National advertising ◦ Centralized reservation system ◦ Participation in volume purchasing discounts ◦ Listing in the franchisor’s directory
  29. 29. Disadvantage for the Franchisee  Disadvantages… ◦ Lack of operational power; must conform ◦ Large fees ◦ Central reservations produces 17-26% of reservations ◦ Must meet standards as set by franchisor
  30. 30. Management Contracted Hotel  Management companies are organizations that operates properties owned by other entities.  These entities range from individual business people and partnerships to large insurance companies.  Under this type of contract, the owner or developer usually retains the financial and legal responsibility for the property.  The management company usually operates the hotel, pays its expenses and in turn, receives an agreed upon fee from the owner or developer.
  31. 31. Thanks and regards BHAVVESH JOSHI ASSISTANT PROFESSOR BHIKAJI CAMA COLLEGE OF HOTEL MANAGEMENT SWAMI VIVEKANAND SUBHARTI UNIVERSITY

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