1.
Advertising in Different
Media

2.
Newspaper Ad Positions
Quarter Page Ad can be placed
in any of the four quadrants,
however the lower left
quadrant is most preferred.
Dimensions (16cm* 25cm)

3.
Half Page Ads
• Half Page Newspaper Advertisement
• As can be understood by the name, a half-page newspaper advertisement cover
half the area of a newspaper page. This can be done in the following two ways:
• Vertical Half Page Newspaper Advertisement (16 cm X 46 cm): Vertical half-page
newspaper ads divide the newspaper area into two halves vertically. In terms of
dimensions, the ad would measure 16 cm wide and 46 cm long and would cover an
area of 736 sq cm.
• Just like a quarter size newspaper advertisement, the popular choice of placement
for vertical half-page newspaper ads is the right-hand side.

4.
Horizontal Half Page Newspaper Advertisement (~32.9 cm X 25 cm): Horizontal
half-page newspaper ads divide the newspaper area into two halves horizontally. In
terms of dimensions, the ad would measure ~32.9 cm wide and 25 cm long and would
cover an area of 825 sq cm.
Just like quarter size newspaper advertisement, the popular choice of placement for
horizontal half-page newspaper ads is the bottom half of the page.

5.
• Full Page Newspaper Advertisement (~32.9 cm X 52 cm)
• Considered to be the most impactful of all, a full-page newspaper ad covers
an entire newspaper page. It is about ~32.9 cm wide and 52 cm long. This
size may differ slightly based on the placement of the ad.

6.
• Skybus Newspaper Advertisement (~32.9 cm X 5 cm)
• Skybus newspaper advertisements are narrow horizontal ads that cover the
entire width of the newspaper and is present just under the newspaper title
(masthead). In most cases, Skybus ads appear on the front page of the
newspaper. A Skybus roughly covers an area of 165 sq cm.

7.
Pointer Newspaper Advertisement (4 cm X 5 cm)
Pointer newspaper advertisements are small ads of 20 sq cm that
appear on the front page of the newspaper.

8.
Jacket Newspaper Advertisement
Jackets are extra pages meant to carry
advertisements and are placed before the
front page. Following are the sizes for the
jacket:
Jacket Front Side: ~32.9 cm width X 48
cm height
Jacket Back Side: ~32.9 cm width X 52.5
cm height

9.
Variable-size Newspaper Advertisements
Apart from the popular fixed-sized newspaper ads, there can be a
number of options for variable-sized advertisements. They are quite
similar to fixed-sized display ads in all other aspects although, there is
a lesser control over the placement of variable ads. The prices for
these ads are determined in units of square cm. The popular
categories of variable size newspaper ads are:

10.
https://blog.themediaant.com/newspaper-advertising-a-guide-
to-newspaper-display-ad-sizes