A short take on branding into the online world. Beginning from the conventional brand concept to what we see in the online world today. Have used many case studies, which according to me were the best i found :P

2. Who the Hell am I ?

3. 03
Meet Me
Bibin Parukoor
Brand Ninja & Design Wiz
Thomas
• Co-Founder at Avocado Duku
• Engineer turned Social Media Geek
• Crazy Designer
• Entrepreneur
• Adventure Enthusiast
• Tech Cruncher
• Gadget Lover
• Hardcore IEEE'ian

4. Online “Branding”

5. Brands are Everywhere

6. Brand is NOT
• A logo
• Corporate Identity
• Advertising
• Marketing

7. Brand IS
• Confidence
• Passion
• Belonging
• Marketing
• Action
• Security
• A set of unique values

8. Brands are BIG
business

9. Many things can be branded
• Products
• Services
• People
• Places
• Religions

10. Brands can take you places

11. Brands
• Guarantee QUALTIY
• Evoke DESIRE
• Help us BELONG

12. But now Brands work in a
different way

13. Brands are
• finding info (Google !)
• sharing films (YouTube !)
• selling stuff (eBay !)
• making friends (facebook !)
• adding to knowledge (Wikipedia !)
IN WAYS WE NEVER COULD BEFORE !

14. Brands say
‘USE ME’

15. Brands are now
YOURS

16. YOU
make them

17. YOU
un
make them

18. Brands Create Magic

21. Brands fuel our
IMAGINATION

22. Evoke Desire

23. Arouse Passion

24. Make us
Aspire for more

25. This is what Brands do !

26. Most powerful tool of Brands
ADVERTISING

28. Advertising
• TV
• Radio
• Press
• Billboards
• Online Media
• ALL HAVE CREATED SYMBOLS !

30. Changing World !

31. 3 International Case Studies
• Sandwich Experiment
Walkers Chips, Sandwich, UK
• Power with Billboards
NedBank, South Africa
• Democratic Car making
Volkswagen Peoples Car Project, China

32. Brands REACH OUT to
the common man

33. The Online Branding
MANTRA

34. Online Branding
A key marketing challenge in today’s multichannel, multi-device world is the integration of
digital marketing opportunities into the
traditional marketing mix.

35. Online Branding
Leveraging the capabilities of the Internet’s
network connectivity and interactivity to drive
revenue is of paramount importance to today's
marketer.

36. Crisis ?
“Used to be, TV was the answer. The only problem
was it stopped working sometime around 1987.”
President GM North America
“Broadcasting an ad on television or in a
newspaper is admitting you have no idea who your
customers are.”
Gary Loveman, CEO, Harrah’s

37. Tactics
• Immersion
Immersed in a brand's influence
• Advergaming
•Turing ‘brick’ brands digital

38. Drive the Brand..
…websites need to be more than a
communication channel to customers. they must
be a proposition in their own right.
…websites must be an extension of the products
and services that a brand provides to its
customers.

39. Drive the Brand
…marketers must understand that as soon as
content becomes digital, customers expect more
from it.
…you have to allow for co-creation and create
“Prosumers”.

40. Drive the Brand..
The edge boundaries between
content, advertising, and application have gone.

41. Brand building on facebook

42. The Whole Picture
Advertising faces new challenges
Attention, niche demand, value of social
communication
A new medium changes relationships
From customer to guest
From teller of stories to resource for stories

43. The Whole Picture
Brand Value:
Brand means authentic thought leadership (not
one-way interruptions)
Brand value depends on the amount (and
maybe quality) of social communication

44. Sensational Content creates
the online value

45. Best 3 Campaigns of last year
• Dove – Beatty sketches
• Red bull - Felix’s Jump from Space
• Volvo – Jon Vaun Damn’s Epic Split

46. Brand’s
• Engage
• Involve
• Entertain
• Excite
Let the BRANDS change your life !

47. Love your BRANDS !

48. Thank You