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Big Data Everywhere Chicago: The Business Value of Big Data Driven by the Internet of Everything

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TOMORROW starts here. 
John Zamierowski 
© 2013 Cisco and/or its affiliates. All rights ©22001143 C Cisicsoc aon adn/odr /...

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IoE: Happening 
“The Internet of Everything will provide a 21% increase in Corporate Profits in the next 10 years” 
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IoE in Your Home IPv6 
How many IP addresses do you have? 
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco ...

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Big Data Everywhere Chicago: The Business Value of Big Data Driven by the Internet of Everything

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John Zamierowski, Business Development Manager, Cisco

By 2022, there will be 50 billion things connecting to the internet in a world of 8 billion people. Use case studies have shown that smart connected cities, smart stadiums, smart grids, smart connected healthcare and patient monitoring smart factories, precision retail, and more will contribute to $19T in potential "Value at Stake" across 5 main factors and 50 use ases. This trend is also driving a new approach to our traditional IT architectures. Technology trends including cloud, mobile, big data coming from the Internet of Everything. Examples will include: how to go from sensors to the bottom line, the economics and dollar savings achieved by usage-based auto insurance, and the savings GE attained by using 7000 sensors on their locomotives. This presentation will focus on the "Why" and "How" of big data, with a concentration on developments in sensor technology.

John Zamierowski, Business Development Manager, Cisco

By 2022, there will be 50 billion things connecting to the internet in a world of 8 billion people. Use case studies have shown that smart connected cities, smart stadiums, smart grids, smart connected healthcare and patient monitoring smart factories, precision retail, and more will contribute to $19T in potential "Value at Stake" across 5 main factors and 50 use ases. This trend is also driving a new approach to our traditional IT architectures. Technology trends including cloud, mobile, big data coming from the Internet of Everything. Examples will include: how to go from sensors to the bottom line, the economics and dollar savings achieved by usage-based auto insurance, and the savings GE attained by using 7000 sensors on their locomotives. This presentation will focus on the "Why" and "How" of big data, with a concentration on developments in sensor technology.

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Big Data Everywhere Chicago: The Business Value of Big Data Driven by the Internet of Everything

  1. 1. TOMORROW starts here. John Zamierowski © 2013 Cisco and/or its affiliates. All rights ©22001143 C Cisicsoc aon adn/odr /iotsr aitffsil iaatfefisli.a Atell sri.g Ahtlsl rreigshetrsve rde.served. CisCcisoc oC Coonnfifdideennttiiaall 11
  2. 2. IoE: Happening “The Internet of Everything will provide a 21% increase in Corporate Profits in the next 10 years” Insurance/Telematics Retail Transport © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
  3. 3. IoE in Your Home IPv6 How many IP addresses do you have? © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
  4. 4. How Will the Internet of Things Change Basketball? © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
  5. 5. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
  6. 6. Made by Humans http://cities.human.co/ © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
  7. 7. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
  8. 8. Sense Collect Analyze Decide Actuate © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
  9. 9. Platforms & Enablement Applications Building Blocks © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
  10. 10.  TSP  PAYD  EV Clearing  ITS  And more…  Driver behavior  Driver vitals  Vehicle vitals  eCall/ ACN  Virtual Black Box  Vehicle recovery  Available station  Reservation  Charge amount  Price + payment  Smart grid data  Cybernetic traffic management  Crash prevention  Smart road pricing “Big Data” (U.S. Estimates)  Remote Diagnostics  Connected vehicle care  Navi + traffic  250 M vehicles  7,000+ variables  24,000 for EVs  Per day/ second  100 M drivers  100 trips/ month  500+ variables  Per second Source: Cisco IBSG Automotive 2012  Infotainment  B2B/G service  Smart LBS  Meshed maps  < 5 M EVs  < 5 M homes  < 400 k public CS  500+ variables  Per minute  50-100 M on route  2.5 M traffic lights  2 M cameras  Billions of sensors  100+ use cases  500+ var. each  Per millisecond  300 M drivers / passengers  5 M enterprises  100+ use cases  100+ var. each  Per second © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
  11. 11. Vehicle User  Lower insurance  Lower operation cost  Less time stuck in traffic, more productivity Society  Fewer crashes  Lower traffic/road/toll operation costs  CO2 reduction Internet of Cars Service Providers  Traffic guidance, navigation, emergency services  “Google on wheels,” PAYD insurance, location-based services Auto OEM/OES  Lower service/warranty costs  New profit pools  Architectural savings $ 550 $420 $160 $300 Benefits per vehicle, per year Source: Cisco IBSG Automotive and Economics Practices, 2011 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
  12. 12. Cisco IoE in Retail: Business Relevant Almost 40% of shoppers use in-store Wi-Fi to browse retailer’s website 6 in 10 shoppers use their mobile phones for assistance in stores Nearly 50% look for deals, coupons and offers online to use in store 46% buy products in-store after using mobile device to research them © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
  13. 13. Retailer’s ability to build their brand – and personalize the shopper’s experience – needs to align with their mobile strategy • 73% have m-commerce • < 14% integrate into social media • < 20% support rich media • < 29% allow scanning Cisco IoE in Retail: Business Relevant © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
  14. 14. Facebook and Cisco Let Brick-&-Mortars Demand Customers Check-In to Get Wi-Fi Those who oblige are dropped on the business’ Facebook page, and their anonymous, aggregate demographic info is passed to the merchant Consider this: 1. Avg. value of a check-in: $134 - $174 2. Cisco Meraki study of 29 retailers = 4x check-in increase as average © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
  15. 15. The “Third Platform” for IT industry growth is emerging, will drive the bulk of IT industry growth in 2011-2025+ Millions of new apps and services will be built on this emerging platform These apps and services will be built on innovative mash-ups of cloud, mobile devices, mobile apps, social technologies, big data/analytics, and more © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16 16
  16. 16. Enabling IoEWorkloads: Faster, Cheaper Data New application requirements are driving new, disruptive infrastructure deployment models Traditional Emerging 20 Hot Data Warm Data Cold Data 20-15k/TB SW&HW Networked Storage Array One View 10-100X faster Costs 10- 40X less I/O Intensive Tier Flash Flash Hot Data Capacity Tier HDD HDD HDD HDD Warm Data Cloud $120/TB/4yrs ($2.50 - $10/tb/m) Cold Data Off Premise On Premise Cisco Invicta 500/TB SW&HW CISCO CPA Warm Data © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
  17. 17. Uniquely Cisco Combine Enterprise and Big Data Platform into One UCS Manager Deploy, Manage, Monitor Cisco Enterprise Scheduler Hadoop Connectors UCS Rack-Mount Servers UCS Blade Servers Big Data Ecosystem Enterprise Applications SAN Arrays Extendable to Multidata Center Implementations for Disaster Recovery and Business Continuity Availability Backup Snapshot Wisdom from the Cloud © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18
  18. 18. Thank You Infrastructure driver like we have never seen Investments in “Connected Everything” Investments at all layers of the infrastructure How will you capture your share of the $19t value at stake? TOMORROW starts here. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19
  19. 19. IoE: Disrupting Application Architecture Operational/Transactional Applications Data Warehouses and Marts Reports Dashboards & Reports Extract Transform Load Actuate Real-Time BI Extract Transform Load Big Data and NoSQL MPP Data Warehouses and Marts Operational/Transactional Applications Extract Transform Load Wisdom from the Cloud Machine Data Traditional Emerging © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20
  20. 20. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21
  21. 21. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23

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