We all are aware of the challenges enterprises are having with growing data and silo’d data stores. Business is not able to make reliable decisions with un-trusted data and on top of that, they don’t have access to all data within and outside their enterprise to stay ahead of the competition and make key decisions in their business This session will take a deep dive into current challenges business are having today and how to build a Modern Data Architecture using emerging technologies such as Hadoop, Spark, NoSQL data stores, MPP Data stores and scalable and cost effective cloud solutions such as AWS, Azure and Bigstep.

1. Building Enterprise Scale Solutions with Modern Data
Architecture in Cloud
Big Data Week, Chicago
Business | Data | Analytics September 21, 2016

2. 1
Agenda
Propriety and Confidential - ©2016 Clarity Solution Group, LLC.
1 Current Data Challenges
2 Healthcare Use Case
3 Modern Data Architecture
4 Why Cloud?
5 Benefits of a Modern Data Architecture
6 Q&A

3. 2
Current Enterprise Challenges
• Business is tied up with
descriptive analytics
• No focus on predictive
and prescriptive analytics
to support key business
decisions
Lack of Business Insights
• Data spread across multiple
data stores
• Inconsistent outcomes
• Maintenance hassles
Silo’d Data Stores
• Appliance databases are
expensive, more than
$100K per Terabyte storage
in some cases
Expensive Platforms
• Data growing from
Terabytes to Petabytes to
Exabyte's
• Unable to manage with
traditional databases
Massive Data Growth
Current
Data
Challenges
?
Propriety and Confidential - ©2016 Clarity Solution Group, LLC.

4. 3
Data Growth in Healthcare
Propriety and Confidential - ©2016 Clarity Solution Group, LLC.
Internet of Things (IoT)
(Zettabytes)
External Data
(Petabytes)
Enterprise
Data
(Terabytes)
Member Enrollment Data
Pharmacy Data
Medical Claims Data
Helpdesk Data
Product Data
Provider Data
Demographic Data
Medical Transcripts Data
Medicaid & Medicare Data
Social Media Data
Clinical Data (HL7)
Wearable Data
Genome Data
Lab Data
Medical Documents

5. 4
Use case: Personalized Patient Care (Digital Healthcare)
Food Intake
Heart Rate
Medication
Sleep Patterns
Water Intake
Blood Pressure
Smart Phone W/ Wearables
Calories In/Out
Medical
Images
Medical
Records
Lab
Results
Doctors
Notes
Member Data
Data Lake
Machine
Learning
Predictive
Models
Physical Activity
Notifications to Doctor
Members
Personalized
Medicine
Gamification for
Encouragement
Propriety and Confidential - ©2016 Clarity Solution Group, LLC.
 Behavior modification leads
to healthier lifestyles
 Enables providers to more
frequently monitor high risk patients

6. 5
Cost Savings using Digital Healthcare Data (Goldman Sachs)
Propriety and Confidential - ©2016 Clarity Solution Group, LLC.
Disease State
Heart Diseases,
COPD/Asthma,
Diabetes
Vertical
Total Savings
Opportunity
Commercial
Opportunity
Remote Patient
Monitoring
$200+ billion ~$15 billion
Routine &
Psychological
Care
Telehealth $100+ billion ~$12 billion
Obesity, smoking,
overall lifestyle
improvement
Behavior
Modification
Indefinitely large ~$6 billion
Source: Goldman Sachs Global Investment Research
http://www.businessinsider.com/goldman-digital-healthcare-is-coming-2015-6

7. 6
Modern Data Architecture Blueprint
Propriety and Confidential - ©2016 Clarity Solution Group, LLC.
Data
Sources
Information
Delivery
Dashboards
Operational Reports
Self-Service
Reporting
Self
Service
Personalization
on Mobile App
Search and Data
Discovery
User / Analytics
Sandbox
Storage Service Process Compute
Service
Consumer Compute Service
Enterprise Data
Data LakeDataIngestionFramework(Real-time/Batch)
Enterprise Information Management
In-memory Storage
Archive Storage
Active Storage
Enterprise Technical Metadata Management
Enterprise Data
Warehouse
Data Mart Data Mart Reference
Data
Cached
Cubes
Restful Service
Framework
Data Governance & Security
Environment Management
Real-time Service
Batch Service
ETL Framework with Audit
Control Balance
SQL Service
Ad-hoc Analytics
Machine Learning
Content Analytics
Visualization &
Reporting Service
Real-time
Analytics
Data Analytics
?
What-if Analytics
User Sandbox
Configuration
Management
Deployment
Management Resource Analysis & Allocation
Backup & Disaster
Recovery
Structured
Data
Unstructured
Data
Enrollment Data
Claims Data
Provider Data
Help Desk Data
Wearables
Genomic Data
Social Media
Product Data
Medicare /
Medicaid
Medical
Transcripts
Clinical Data
Demographics
Medical
Documents
Lab / Images

8. 7
Establishing a Modern Data Architecture (MDA)
Propriety and Confidential - ©2016 Clarity Solution Group, LLC.
MDA
Enterprise Data Lake
Establish an Enterprise Data lake to
consolidate all disparate data
sources and process all data
needs for EDW, BI and Advanced
Analytics using scalable platforms
Machine Learning
Establish Machine Learning
algorithms to do predictive
analysis and gain deep
insights into your business
Cloud Solutions
Establish a scalable
Cloud Platform
Advanced Analytics
Establish reactive approach
to data and proactively
leverage of analytics to
manage risks and improve
decision making
Architecture Blueprint
Establish an end to end
Architecture Blueprint tailored to
meeting your business objectives
leveraging modern technologies
and scalable platforms
Strategy & Roadmap
Establish a Strategy & Roadmap
to meet business goals
.

9. 8
Why Cloud?
1
2
3
Scalable & Cost Effective
Solutions
Faster adoption & easy
to use
World-class Security by
design
Propriety and Confidential - ©2016 Clarity Solution Group, LLC.

10. 9
Benefits of Modern Data Architecture
Propriety and Confidential - ©2016 Clarity Solution Group, LLC.
1
3
2
Consolidates Silo’d Data
sources
Scalable Architecture for
all data processing
Business insights with
Advanced Analytics

11. 10
Contact Information
Propriety and Confidential - ©2016 Clarity Solution Group, LLC.
350+
Robert Fuller
Practice Lead, Big Data Practice
Clarity Solution Group
E-mail: rfuller@clarity-us.com
Ph: 312-520-6806
https://www.linkedin.com/in/bob-fuller-16035b2
Ramu Kalvakuntla
Sr. Principal, Big Data Practice
Clarity Solution Group
E-mail: rkalvakuntla@clarity-us.com
Ph: 630-697-5262
https://www.linkedin.com/in/ramukalvakuntla
Clarity Solution Group | www.clarity-us.com

12. 11
Q&A
Propriety and Confidential - ©2016 Clarity Solution Group, LLC.

13. 12
Information on Clarity Solution Group
Appendix
Propriety and Confidential - ©2016 Clarity Solution Group, LLC.

14. Create by unlocking
the power of big data

15. 14
14
Who we are www.clarity-us.com
ESTABLISHED
2008
OFFICES
Chicago
Redwood City
Charlotte
New York
PARTNERS
OF DATA
EXPERIENC
E
350+
CONSULTANTS
3500 YRS
with nearly
4

16. 15
Financial Services
Industrials
The ecosystems we work in
Communications
and Media
Hardware
Social Media
Telecom
Retail and
CPG
SuppliersDistributors Stores
Capital Markets
Financial Information
Services
Banking
Equipment Raw Materials
Payers
Providers Distribution
Drug companies
Healthcare and
Life Sciences
Studio/Agency
Insurance
Property and
Casualty
Financial
InformationS
ervices
Life

17. 16
The kind of work we do
Client Project Description
Social Media Giant
Our work created new customer insights and advanced
targeting, which drove up demand and revenues by delivering
unbeatable results for advertisers.
Industrial Services
Company
The client estimates an ROI of more than 20x on this “1-second
data” solution that makes IoT well data available in real time to
the client and its customers.
Wealth and Asset
Management Firm
Enabled near real-time internal and external data and analytic
services, replacing expensive legacy ETL and code
management platforms with innovative technologies.
Consumer Product
Company
By beefing up data discovery with third party sources, and using
advanced modeling techniques, we discovered purchase drivers that
could deliver stores of untapped value.

18. 17
More than just another data and analytics consulting firm
We have “T-shaped” consultants
•Business savvy plus technology
know-how
− Creates a multiplier effect
•Skilled across the entire “stack”
•Verifiable business impact in
the tens of millions of dollars

19. 18
More than just another data and analytics consulting firm
Our culture: Impossible is Nothing

20. 19
Information
Delivery
Business
analysis
Data
Management
Data
Engineering
Advanced
Analytics
Machine Learning
Data Science
Data in service of business (not vice versa)
Advise Build Enable
Cloud
Data Strategy

21. 20
We do that (in part) by accelerating results
As experts in the field, we deliver accelerators that give our clients faster, lower-risk
delivery from an easy-to-use product that works
CLEAR
ARCHETYPE
Industry
reference
data models
APACHE ™
HADOOP®
ON
WHEELS
A Hadoop
accelerator
which speeds
implementation
without
sacrificing data
integrity
ACE
A set of tools to
integrate your
company’s data
with external
assets to create
an omni-
channel view of
the consumer
CLEAR
FORENSIC
S
Data profiling
and quality
analysis tools to
speed up
understanding of
key meta data
metrics
CLEAR
CATALYST
Data integration
code generator
that delivers
consistently high
quality code,
quickly with
minimal initial
setup

22. 21
Introducing the Apache™
Hadoop®
on Wheels framework
A matrix of architecture, governance, and
enablement capabilities that scale with the
platform
An architectural methodology for data
architecture infrastructure sizing, component
integration and tool, selection.
An approach that combines the benefits of a formal governed
warehouse with the dynamic aspects of big data analytics
Enterprise-strength security and achievable data
governance
Automation and acceleration across
implementation, governance, and enablement
vectors
Operational roadmap and tool kit to activate
business value through analytic agility
What it is What it does

23. 22
Advanced Consumer Engagement (ACE)
• Pre-packaged data model
• Sophisticated entity resolution
matching engine
• Visualization dashboard
Key Accelerators
• Software / hardware neutral
• Built to scale based on big data
technologies
• On-premise or hosted
The Clarity
Approach
Overcome
barriers to
personalized
consumer
engagement

24. 23
Their crew is several orders of magnitude better
technically than most of their competitors.
People don’t realize what that means. It’s a big deal.”
— Head of Enterprise Business Intelligence
More than just another data and analytics consulting firm
I wouldn’t be able to replicate their people one-to-one…
I’d need a business architect AND a tech lead. Or I’d need
a project manager AND a technical architect. They do bring
a unique background and unique skillsets to the table.”
— Head of Enterprise Business Intelligence
It’s amazing how many of them can write complex code
and two minutes later have a sound trade-off discussion
with the business.”
— Sr. Director, Business Intelligence
They’ve been there and done it over and over again.
They know where the potholes are. They know what
approaches work and what approaches don’t work.”
— Director of Information Technology
It’s a very personal organization… not like a
[large IT company] … It feels like they have a
vested interest in our success.”
— Head of Enterprise Business Intelligence

25. CAPABILITIES
BUSINESS CHALLENGE
One of the largest data-
consuming companies in the
world needed faster insights
from its tsunami of consumer
and advertising data.
APPROACH
A big data instance,
advanced analytics, and a
small, agile team.
OUTCOME
Our work created new customer insights and
advanced targeting, which drove up demand
and revenues by delivering unbeatable results for
advertisers.
TECHNOLOGIES
Apache™ Hadoop®
Vertica Cluster
Tableau®Master Data
Management
Advanced
Analytics
Data Warehouse
Modernization
Data
Visualization
Big Data Information
Strategy
Turning Likes Into
Ad Revenue
CS4005-062816© 2016 Clarity Solution Group, LLC. All other trademarks and copyrights are the exclusive property of their respective owners

26. BUSINESS CHALLENGE
To understand how an
investment in data and
analytics could uncover what
drives customers to purchase.
APPROACH
A POC to beef up data
discovery with third party
sources, and advanced
modeling techniques to
identify purchase drivers.
OUTCOME
The POC revealed stores
of untapped value the
firm can uncover by
switching to big data.
The client is proceeding
with a full pilot program
and expects the
improved customer
profiling and targeting
to lead to measurable
gains in profitability.
CAPABILITIES
TECHNOLOGIES
Apache™ Hadoop®
Vertica Cluster
Tableau®
Advanced
Analytics
Big Data Information
Strategy
Uncovering
Purchase
Drivers
CS5013-070116© 2016 Clarity Solution Group, LLC. All other trademarks and copyrights are the exclusive property of their respective owners

27. CAPABILITIES
BUSINESS CHALLENGE
Support continued business
growth and meet
increasingly dynamic
customer risk management
and regulatory compliance
demands while reducing
latency and TCO.
APPROACH
Modernize bank’s data
architecture and engineering
platforms and services through re-
defined development methods and
establishment of an innovative,
secure data lake, enabling new
business analytic capabilities.
OUTCOME
Enabled near real-time internal and external data
and analytic services, replacing expensive
legacy ETL and code management platforms
with innovative technologies.
Improved solution delivery quality and cycle
times through Agile methods.
TECHNOLOGIES
Cloudera Enterprise CDH ®,
Cloudera Impala ®, Apache Spark™,
Apache™ Hadoop® , Sqoop, Flume,
Bamboo, Git, Stash, IBM DataStage®,
Oracle Exadata®
Master Data
Management
Advanced
Analytics
Data Warehouse
Modernization
Big Data Information
Strategy
Keeping Pace With Customers
While Saving Money
CS2002-080416© 2016 Clarity Solution Group, LLC. All other trademarks and copyrights are the exclusive property of their respective owners

28. BUSINESS CHALLENGE
Increase brand retention
and revenue by improved
access to customer and
retailer insights from new
data and social media.
APPROACH
Our Consumer720 platform
provided consumer
identification, attribute
enrichment, and
engagement.
OUTCOME
Able to deliver
personalized messages to
customers who want
them and through the
customer’s preferred
channel.
Reduced marketing costs
by tapping into first-party
customer behavior and
machine learning to
enrich customer profiles
and improve customer
engagement.
CAPABILITIES
TECHNOLOGIES
Apache™ Hadoop® Python
™
Tableau®
Master Data
management
Advanced
Analytics
Data
Visualization
Big Data
Making data
blending simple
(and profitable)
CS5001-070116© 2016 Clarity Solution Group, LLC. All other trademarks and copyrights are the exclusive property of their respective owners.

29. BUSINESS CHALLENGE
This oil and gas drilling company is on a
mission to become the one-stop shop for
data storage and data presentation for
their customers. Their goal is to align
better with their customers, focus on
driving down the overall well cycle, and
differentiate from their competitors.
APPROACH
Clarity delivered the strategy, planning
and implementation of a “1-second
data” solution that makes well data
available in real-time to the client and
its customers.
OUTCOME
Through Clarity’s work, the client gained
new service offerings with a real
competitive advantage.
By enabling engineers to diagnose
performance issues better at the wells,
the client creates enhanced value to
customer relationships and increased
“stickiness”.
Because of this, the client estimates an
ROI of more than 20x on this
differentiated offering.
There are now further opportunities for
ongoing managed services on the new
platform to boost profits.
CAPABILITIES
Data Management
& Data IntegrationProfiting From
The Internet of
Things
Big Data
Data
Visualization
Advanced
Analytics
CS6009-070116
TECHNOLOGIES
Apache™ Hadoop® Hortonworks®
Microsoft Azure ™
© 2016 Clarity Solution Group, LLC. All other trademarks and copyrights are the exclusive property of their respective owners.

30. BUSINESS CHALLENGE
Existing data structures
were insufficient to address
urgent business questions,
with direct impacts on
revenue.
APPROACH
A service strategy to enable
big data analytics, bridging
gaps and augmenting an
enterprise data warehouse
program.
OUTCOME
Clarity Solution Group
delivered high-value
advanced analytics
capability, enabling
immediate actionable
insights on existing data
assets with quantifiable
returns.
CAPABILITIES
TECHNOLOGIES
Teradata®
Teradata Aster ®
Tableau®
Big Data
Speeding Time
to Decision
Information
Strategy
CS3013-070116© 2016 Clarity Solution Group, LLC. All other trademarks and copyrights are the exclusive property of their respective owners.

31. BUSINESS CHALLENGE
This cable MSO sought to create an
analytic environment where they can
measure audiences and build
campaigns that will achieve a
desired reach and frequency. The
firm needed a more scalable
solution.
OUTCOME
Our solution enables our client to
measure individual ads and
supports comparative
effectiveness metrics and closed-
loop analysis. The environment
we developed has allowed this
client to perform advanced
analytics, including audience
views, campaign reach and
frequency of the subscriber
base,and will enable future
advanced advertising
capabilities, such as targeted
ads.
CAPABILITIES
TECHNOLOGIES
Hortonworks®
Apache Spark ™
Openstack ®
Teradata ®
Netezza
Advanced
Analytics
Data Integration
Cable Company
Improves
Measurement of
Ad Reach and
Frequency
Big Data
APPROACH
An environment to support
visualizations and advanced
analytics to gauge the effectiveness
of different advertising strategies.
The solution presents audience data
for ads in conjunction with
household, channel, and advertiser
information. It supports the ad hoc
and structured visualization
environment delivering insights into
audience viewing.
CS4016-062816© 2016 Clarity Solution Group, LLC. All other trademarks and copyrights are the exclusive property of their respective owners.

32. CAPABILITIES
BUSINESS CHALLENGE
To build competitive differentiation
by using sensor data to achieve
faster time-to-market and optimize
quality.
APPROACH
An advanced analytics architecture for a
repository to store machine-generated
sensor readings, quality test results, and
asset maintenance history.
Dashboards visualize sensor data for
manufacturing quality metrics.
OUTCOME
Clarity Solution Group’s work identified the root cause
of a quality defect, saving $10M annually.
The client improved product quality, reduced risks at its
manufacturing plants, and leveraged visualization
technologies to help business users streamline day-to-
day activities. This improved performance, productivity,
and value.
TECHNOLOGIES
SQLServer ®
SSIS
SSAS
Tableau ®
Data Management and
Data IntegrationAdvanced
Analytics
Data
Visualization
IoT Sensor Data Identifies Quality
Defect Savings of $10M Annually
CS6011-062916© 2016 Clarity Solution Group, LLC. All other trademarks and copyrights are the exclusive property of their respective owners

33. 32
CAPABILITIES
BUSINESS CHALLENGE
For a healthcare provider to
implement a real-time
streaming solution that delivers
information for timely
diagnostic queries that are up
to date within five minutes.
APPROACH
Spark streams EMR changes,
performing enrichment and
updating data in micro-
batches to a Phoenix data
store for diagnostic queries.
OUTCOME
Potential health risks can now be identified same day, and
the quality of care has improved through empowered
diagnostic querying and alerts on real-time data. Speed and
accuracy enable earlier, more preventative measures from
physicians and reduce the cost of treatment.
TECHNOLOGIES
Apache Spark
™
Apache HBase
™
APACHE® Phoenix
Java
™
Scala
HDFS
Big Data
Diagnostic Querying in Real-Time
Data Management
& Data Integration
Advanced
Analytics
CS3020-052016© 2016 Clarity Solution Group, LLC. All other trademarks and copyrights are the exclusive property of their respective owners.

34. 33
Contacts www.clarity-us.com
Paul Fenick
Director of Analyst Relations
203 733 1196
pfenick@clarity-us.com
Mark Lewis
Chief Marketing Officer
925 878 1311
mlewis@clarity-us.com

35. Headquarters
150 South Wacker, Suite 2750
Chicago, IL 60606
312-288-8428
www.clarity-us.com