1.
MARKETING RESEARCH PROJECT ON
LOW- CARB BISCUIT
Dr. ARPIT SINGH– section 02

2.
1-UNDERSTANDING
AND ANALYZATION
• Competition:
• Presence
• Competitive Advantage
• Strength
• Weaknesses
• 2-Market structure:
• Market structure is defined as how the different industries are
classed and how they are differentiated based on their degree and
form of rivalry, The types of the services and product they offer,
and how their operations are laid low with their external
elements. The market structure is distinct in four types:
• oligopoly competition
• monopoly competition
• perfect competition
• monopolistic competition
• As we are talking about the biscuit industry, we should always
look at the best competition because there is already a numerous
producer in the marketplace who uses an extremely aggressive
marketing strategy. So, as a result for a company that is entering
in new marketplace must focus on their strategies plan and policy
procedures.

3.
UNDERSTANDING AND ANALYZATION
(CONTINUED)
• Market potential:
• As a new biscuit company, we should always keep an eye on the capability of the market
to analyze where our business operations are carried out efficiently. The capabilities of the
market are always important aspect for a company’s expansion. Each business has a group
of target customers who account for a certain percentage of the available market. So, it
will be crucial for a new company to select or considered the areas where they can play a
bigger position in the marketplace.
• Potential Targeting:
• Potential targeting is referred to a group of consumers, people, or a demographic or
geographic region to which a company looks to provide its service, products and offers in
order to meet the capacity of the business objectives or missions. As Biscuit industry that
are producing the low-carb biscuits should focus more on the adults as they are more
focused on their diet and health. Company should also approach the gym so that they can
sell their product in gym to health-conscious peoples.

4.
Product:
The product is Low-carb biscuit so, we would like to go with various
capabilities such as introducing new flavors, more appealing packaging,
advertising and offers for gym and healthy peoples who are interested in this
sector. Low-carbohydrate biscuits diets result in more weight reduction than
low-fat diets. This will benefit the company in: -attracting more customers,
diversifying the product across the globe, creating a logo, gaining
consideration, and retaining clients.

5.
3- QUANTITATIVE
RESEARCH TECHNIQUE
How old are you?
43 responses

6.
3- QUANTITATIVE
RESEARCH
TECHNIQUE
What kind of biscuit
you like?
43 responses

7.
3-
QUANTITATI
VE
RESEARCH
TECHNIQUE
Which brand of biscuit
you like the most?
43 responses

8.
3- QUANTITATIVE
RESEARCH TECHNIQUE

9.
CONCLUSION
In conclusion, we conducted qualitative and quantitative research to
learn about consumer preferences, such as what factors they consider
when selecting a brand of biscuits and whether they prefer to eat them
daily or once a week, and what consumers look for when purchasing
biscuits, which is the taste of the biscuits or which flavor excites them
the most, which is plain. This explains to us that consumers prefer
basic and light snacks, and it reveals that there is a significant number
of consumers who prefer to eat them daily or once a week

10.
THANK YOU EVERYONE FOR
YOUR TIME