1. An audience at attention means there’s demand
Consumers and business leaders are almost always online.
Mobile Devices
(GSMA Intelligence)
World Population
Of consumers say they
never unplug from their
computers, smart phones
and mobile devices.
(Civic Science)
Of consumers say they almost
never unplug from their
computers and devices.
(Civic Science)
7.2 Billion
43% 21%
7.1 Billion
...But so is the competition: More than
27,000,000
Organizations know content is crucial…
Of B2B marketers use
content marketing.
(Content Marketing Institute)
Of B2C marketers use
content marketing.
(Content Marketing Institute)
Of B2B marketers are
creating more content
than before.
(Content Marketing Institute)
Of B2B marketers are
publishing content at
least weekly.
(Content Marketing Institute)
pieces of content are shared every day.
(Nielsen study)
Connectingwithconsumers—andbusinessleaders.
Audiences respond favorably to content . . . . . . . . . . . . . . . . . . . . . . provided the content is good.
Of consumers
say that they
find custom
content useful.
(McMurry/TMG)
Of consumers say they feel
better about an organization
that delivers customer content
and are more likely to buy from
that company.
(Customer Content Council)
Of leaders prefer
receiving their
information from
articles than
advertising.
(Exact Target)
90%
61%
80%
from 2013- 2014.
(Track Maven)
Content engagement
decreased
60%
Year-over-year growth in unique site traffic is
7.8 times higherfor content marketing
leaders compared to followers. (Kapost)
Enhancingengagementleadsto…
2.5%
19.7%
Inbound practices produced 54% more leads than traditional outbound practices. (HubSpot, 2013)
The need for professional content
providers has never been greater:
Yet the number of B2B marketers who
were looking for skilled content marketing
professionals more than tripled from
10% to 32%.
All of this means results
WHYGREATCONTENTMATTERS
IZEA offers a range of high-quality editorial services
Content marketing achieves three
times more leads per dollar.
Inbound marketing
costs 62% less per
lead than traditional
outbound marketing.
(Mashable)
Cost of
inbound
marketing
Cost of traditional
outbound marketing
Since its founding in 2010, IZEA has produced nearly
The company’s database includes 2,500 vetted writers and editors.
Its clientele includes some
of the world’s largest media
outlets and major companies
in many different industries.
2,500 190,000 PROJECTS{ }
69%
are working
on creating
more engaging
content.
(Content Marketing Institute)
90% 89%
70% 59%