Growing sales history

1. A true sales and marketing professional - understanding the market place and growing strong relationships with and able to
influence external and internal customers at all levels. Along with solid analytical, decision making and evaluation skills, what
sets me apart, is my ability to instil a customer-centred corporate culture and to create an atmosphere in which employees want
to get involved in thinking creatively to positively effect change and growth.
Russel Metals
Sales and Marketing
Manager
Unifin Inc.
Sales Manager,
Canada & Europe
Uniquip Canada Inc.
President
Custom design and fabrication
of heat transfer equipment to
Utilities, paper mills, mines.
•Strategic sales policy/objectives
•Revitalized compensation policy
•Sales rep and agent development
•Leadership/mentoring/team building
•US Franchise sales management
•Target market segmentation
•New market development (4Ps)
•Direct sales - large national accounts
•Distributor recruitment/evaluation
•Brand design/management
•Private label programming
•New “out-sourcing” business model
•Capital equipment sales to provincial
utilities, multi-national OEMs
•Sales throughout Canada & Europe
•Direct sales to paper mills, boiler
manufacturers, mines, petrochemical
•Technical sales and systems design
Accomplishments
Bill Horricks, P.Eng, MBA bill.horricks@gmail.com
www.linkedin.com/in/billhorricks
Sales & Marketing Excellence
Quebec metal fabricators
Cdn stainless steel fabricators
New England metal fabricators
Industry / Scope
John Brooks Co. Ltd.
Director, Business
Development
US & Cdn rental market
US & Cdn turf care market
European construction market
Cdn rental market
Cdn & US hardware retail market
•Sales to large corporate accounts
•Corporate pricing policy
•Sales metrics/ performance appraisal
•Sales and product training
•Negotiations with aluminum mills
•Inventory management