BRANDthropologie Media

DEFINITION
brand-thruh-pol-uh-gee; noun
The study of the issues,
trends and content
driving business and
thought leadership

Targets ranging from Employees to Customers to Wall Street
WE are a Creative Consultancy that
solves business problems at the
collision point of Culture + Commerce

A Chocolate In My Peanut Butter Moment

The Collaborative Purpose Economy

A new inclusive approach to marketing, communications and
storytelling becomes imperative as does the importance of
conveying an organization’s purpose to all stakeholders
A new economic engine where business growth and innovation is
fueled by collaboration between the private and public sectors in ways
that contribute to the world, as much as the bottom line

What Makes US
Different

Embracing A New
Definition of Inclusion
A collaborative environment that values
open participation from individuals with
different ideas and perspectives has a
positive impact on business.
Leadership at such an organization is
transparent, communicative and
engaging.
*Fast Company

Inside-Out: Our Inclusion Lens
LGBTQ
Faith
Age Race
Gender

The BRANDthropologie Inclusion Equation
Access + Ideas = Purposeful Action

Consistent positive
earnings and long-term
value to shareholders
Purposeful contributions to
society at large
Building
engagement across
all key
constituencies to
drive revenue
Ensuring a positive
future for generations
to come
Proactive investment that serves
to advance and protect the world
The BRANDthropologie Purpose Index TM
TM
Economic
Profitability
Social
Profitability
Engagement
Profitability
Future
Generation
Profitability
Environmental
Profitability

Identify
Purpose
Ignite Awareness
Reputation &
Sales
Build
Cultures
Generate
New Revenue
Innovation
& Growth
Identify purpose in
ways that are
authentic and tied to
day to day business
Consumers don’t buy
WHAT you do ----
They buy WHY you
do it
Employees want to
be a part of a Living
Brand. This defrays
costs associated with
awareness,
acquisition, retention
and loyalty –
especially among
millennials
Create brand
programming that
can be transformed
into revenue
generating entities
Embracing the
sharing economy to
deepen collaboration
with consumers,
customers and
employees in ways
that create cost
efficiencies and build
new pathways to
innovation and
growth
Inclusion + Purpose = Brand Value

Communications & Creativity
Past and FUTURE

Old Metrics:
Transactional,
profit-only driven
New Metrics:
Experiential, inclusive,
purpose-driven
PAST FUTURE

Conveying WHAT you do:
Products & Services
WHY you do what you do:
Create emotional connection
PAST FUTURE

Expenses that drive
consumers through the
purchase funnel
Assets that drive business strategy
and profitability
PAST FUTURE

Physical or digital
Immersive experiences that
authentically engage in both the
physical AND digital worlds
PAST FUTURE

Media relations drive
customer acquisition and
establish reputation
Brand platforms produce client
stories "in our words" and are used
to push messages to key audiences
and elicit calls to action
PAST FUTURE

Executive Produce
YOUR Brand
Executive Produce
YOUR Brand

Brand Studio Model
Development Production Distribution
! Analysis of purpose index
! Analysis and identification of
collision point of commerce and
culture
! Content Platform Strategy:
Narrative development
! Internal programming
Living Brand
! External programming
! Ideation to Co-create narratives
in partnership with stakeholders
! Produce programming that yields
specific and measurable
outcomes
! Produce immersive events that
bridge the physical/ digital divide
! Omni-channel distribution
capitalizing on Paid, Owned and
Earned Media
! Proprietary measurement tools

Embrace the collaborative purpose
economy through a storytelling lens
Re-imagine brand assets and
mission to positively impact
corporate value by turning
brand narratives into
programming that feeds
business performance
Me | WE

Helping clients drive bottom
line performance
Helping employees and clients pivot
to provide purpose and value to the
world’s transformation
Me WE

Creating media assets and
events that support editorial
mission and focus on a
select few
Creating one-of-a-kind client
involved programming that is
inclusive and activates brand
message to new audiences that
benefit many
Me WE

Focus on making the best
food for clients
New internal & external
messaging of food as an inspiration
with a focus on making memorable
experiences
Me WE

Focus on reaching
$1 billion in revenue
and global footprint
New brand narrative focused on the
living brand of the firm "like what
you do and like who you do it with"
Me WE

Single-minded focus on the
college's academic programs
New narrative focused on the
College's history and commitment to
encourage students to leave the
world a better place than it is today
Me WE