Thierry Croix is a UX designer and storyteller. He discusses how attention spans are limited, especially for online videos, with average Facebook video views being only 18.2 seconds. He recommends keeping videos and lessons short, under 20 minutes, and using concrete examples and storytelling to explain concepts simply without being simplistic. Telling an engaging story and focusing on the human element will help students remember the teacher and lesson.

1. THIERRY CROIX
UX DESIGNER &
STORYTELLER
@thierrycrx

2. WE’RE ALWAYS CONVINCED THAT WE
WILL LOOK AT THE ENTIRE MOVIE.
UNTIL THEY START TALKING…
WATCHING A MOOC IS LIKE
WATCHING PORN:

3. 55,3SECONDS
AVERAGE VIDEO LENGTH
ON FACEBOOK
ONLY 53% OF THE
VIEWS GO OVER 30
SECONDS
18,2SECONDS
AVERAGE VIEW DURATION

4. YOUTUBEWHERE
DO I GO ?

5. YOU’RE
BORING !
BECAUSE WHEN IT
COMES TO VIDEOS,
WHY ?

6. 20 MINFOCUS IS LIMITED.
SO KEEP IT SHORT !
IS A
MAX

7. KISS
KEEP IT FUCKING SIMPLE !
and a bit sexy…

8. IF YOU KNEW
YOUR
LESSONS AS
WELL AS THE
MOVIE
REPLICAS…
AS MY MOM
ALWAYS SAID

9. +
=
USE CONCRETE
EXAMPLES
IMAGINE I’M 5 YEARS OLD…

10. WORK ON YOUR
STORYTELLING
WE ALL LOVE A
GOOD STORY

11. IT’S A BIT LIKE…
HOW TO EXPLAIN
ELECTRIC SERIES
RESISTORS TO A 5 YEARS
OLD KID?

12. SIMPLE DOES NOT
MEAN STUPID
ON THE CONTRARY.
IT’S A REAL
CHALLENGE !

13. DON’T GIVE US GIVE US
4 2+2

14. YOUR BRAIN WILL DO THE REST
BACK TO THE FUTURE !

15. WE FIRST
REMEMBER THE
TEACHER, THEN
THE COURSE

16. THANK YOU !
ANY QUESTIONS ?
@thierrycrx