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Storytelling & Digital : Every story has a hero.

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Le storytelling, tout le monde en parle. Mais finalement, personne ne sait vraiment ce que c'est, ni comment l'utiliser. Alors voyons ensemble ce qu'il apporte à votre image. Et comment l'intégrer dans vos outils digitaux.

Publié dans : Marketing

Storytelling & Digital : Every story has a hero.

  1. 1. STORYTELLING every story has a hero @thierrycrx
  2. 2. the power of OUR BRAIN
  3. 3. the power of OUR BRAIN
  4. 4. WHAT BRAIN NEEDS Give himDon’t give him 4 2+2
  5. 5. we all need a good PEP TALK
  6. 6. STORYTELLING OFF
  7. 7. STORYTELLING ON
  8. 8. the very first RISK MANAGER
  9. 9. the very first POWERPOINT
  10. 10. a story to learn SCHOOL 1.0
  11. 11. paraboles myths legends fables kids stories … EASY TO LEARN
  12. 12. Jean de La Fontaine THE CRICKET & THE ANT
  13. 13. Wilhelm & Jacob GRIMM
  14. 14. “If you can’t explain it to a 6 years old kid, you don’t get it yourself !” ― A. Einstein
  15. 15. the power of simple + = FROM FRUITS TO MATH
  16. 16. SIMPLE does not mean STUPID
  17. 17. IT’S A BIT LIKE …
  18. 18. be a great STORYTELLER
  19. 19. what makes A GOOD STORY ?
  20. 20. A HERO
  21. 21. THE FRIEND
  22. 22. THE VILAIN
  23. 23. THE CONTEXT
  24. 24. THE QUEST
  25. 25. MORALITY
  26. 26. we want a HUMAN ADVENTURE
  27. 27. STORYTELLING how to apply it to my brand ?
  28. 28. STORYTELLING the user experience
  29. 29. APPLE be part of something big
  30. 30. THIS IS NOT A WATCH make them dream
  31. 31. IKEA just a few candles
  32. 32. play, feel, enjoy CUSTOMER JOURNEY
  33. 33. Michel & Augustin STORYTELLING & PACKAGING
  34. 34. CREATE YOUR COMMUNITY give them heros
  35. 35. WHAT IF ? sky is the limit
  36. 36. BEST STORYTELLING EVER this is the invisible
  37. 37. YOUR STYLE find
  38. 38. CREATE YOUR BRAND Make your customers like your story
  39. 39. explain how explain why talk about your values YOUR BRAND
  40. 40. If you can replace your name with another brand, you’re in trouble ! ― a very wise man !
  41. 41. CREATE 2 STORIES Hidden storyShort term
  42. 42. know your AUDIENCE
  43. 43. find the right TONE OF VOICE
  44. 44. discuss listen understand adapt YOUR COMMUNITY
  45. 45. the message the target the channel YOUR CHANNEL 1 2 3
  46. 46. but we love that ! STORYTELLING IS MANIPULATION
  47. 47. “There's always room for a story that can transport people to another place.” ― J.K. Rowling
  48. 48. THANK YOU find me on Twitter @thierrycrx
  49. 49. @ Go to Next Levels 2014 ! " Thierry Croix +32 483 57 56 30 CONTACT ME # $ % & www.go2nextlevels.com thierry@go2nextlevels.com www.facebook.com/g2nlevels www.linkedin.com/company/go2nextlevels

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