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3/26/2016(c)–Weraz(MBA)
HISTORY
 Hetauda Cement Industry 2033 BS
 Himal Cement Industry 2039 BS
 Bishokarma, Jagadamba 1st private manufacturers
 80% import before 2000 AD
3/26/2016(c)–Weraz(MBA)
NATURE
 Manufacturing
 National Priority Industry
 Limestone extracted for ore
 Cement categorized as OPC, PPC
• Lime Stone
Input
• Clinker
• Slag, GypsumProcess
• Cement
Output
3/26/2016(c)–Weraz(MBA)
GEOGRAPHIC COVERAGE
 Demand in all regions
 Multi spread distributors
 Key to infrastructure development
3/26/2016(c)–Weraz(MBA)
NUMBER OF FIRMS
 42 companies manufacture cement
 12 clinker based
 Around 4000 employed directly/indirectly
3/26/2016(c)–Weraz(MBA)
PRODUCT TYPE
 Single utility product
 Raw material limestone
 Used for construction, building material
3/26/2016(c)–Weraz(MBA)
3/26/2016(c)–Weraz(MBA)
PERFORMANCE ANALYSIS
 8-10 % annual growth rate (world 3.7%)
 4 million MT. Ton annual demand
 3.5 million MT. Ton domestic production
 1.2 billion US$ foreign direct investment
8-10%
growth
3.5 MmT
production
5.5 Mmt
capacity
3/26/2016(c)–Weraz(MBA)
0
0.5
1
1.5
2
2.5
3
3.5
4
1998 2000 2002 2004 2006 2008 2010 2012 2014 2016
Cement production since 2000 (in million metric ton)
3/26/2016(c)–Weraz(MBA)
FACTORS AFFECTING GROWTH
 Infrastructure development
 Development of real estate sector
 Post Earthquake reconstruction
 Labor strike
 Power Shortage
3/26/2016(c) – Weraz (MBA)
REGULATION
 Department of Industry
 District Administration Office
 ISO & NS regulating bodies
 NCMA
3/26/2016(c)–Weraz(MBA)
SUCCESSFUL ??
 Moving towards self sufficiency
 80% domestic market share
 Corporate sector & foreign investment
 Essential for post quake reconstruction
3/26/2016(c)–Weraz(MBA)
MARKETING MIX
Product Offering variety
Price Institutional discount, bulk discount
Promotion
Discount, Advertisement. Sponsorship,
Allowance, Fairs & Exhibitions
Place Multi spread distributors, retailers
3/26/2016(c)–Weraz(MBA)
SEASONALITY
 Business all year round
 Slight fall in rainy season
3/26/2016(c)–Weraz(MBA)
SENSITIVE TO ECONOMIC INDICATORS
 Highly responsive to infrastructure development
 More likely reactive to real estate growth
 Conducive to purchasing power
3/26/2016(c)–Weraz(MBA)
TARGET CUSTOMERS
• Mostly Institutional (65%)
• Individuals (35%)
• 80% demand met by domestic production
3/26/2016(c)–Weraz(MBA)
COMPETITORS
 Foreign companies
 Intra industry manufacturers
3/26/2016(c)–Weraz(MBA)
SWOT ANALYSIS
 Abundant raw materials
 Favorable government policy
 Import of cement clinkers
 Lower capacity utilization
 Self sufficiency
 Foreign direct investment
 Post quake reconstruction
 Power shortage
 Labor strike
Strength
Weakness
Opportunity
Threat
 Abundant raw materials
 Favorable government policy
 Import of cement clinkers
 Lower capacity utilization
 Self sufficiency
 Foreign direct investment
 Post quake reconstruction
 Power shortage
 Labor strike
Strength
3/26/2016(c)–Weraz(MBA)
CONCLUSION
 Prosperous outlook of industry
 Healthy growth rate
 Government speed up post quake activities
3/26/2016(c)–Weraz(MBA)
SPECIAL THANKS
 Jagadish Sapkota – Jagadamba cement
 Shivani Neupane _ Ambe Cement
 Bishma Bajagai – Hetauda Cement
 Tara Nath Goyal – Shivam Cement
3/26/2016(c)–Weraz(MBA)
3/26/2016(c)–Weraz(MBA)
HAVE A NICE DAY
  

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Industry Analysis Profile

  • 2. HISTORY  Hetauda Cement Industry 2033 BS  Himal Cement Industry 2039 BS  Bishokarma, Jagadamba 1st private manufacturers  80% import before 2000 AD 3/26/2016(c)–Weraz(MBA)
  • 3. NATURE  Manufacturing  National Priority Industry  Limestone extracted for ore  Cement categorized as OPC, PPC • Lime Stone Input • Clinker • Slag, GypsumProcess • Cement Output 3/26/2016(c)–Weraz(MBA)
  • 4. GEOGRAPHIC COVERAGE  Demand in all regions  Multi spread distributors  Key to infrastructure development 3/26/2016(c)–Weraz(MBA)
  • 5. NUMBER OF FIRMS  42 companies manufacture cement  12 clinker based  Around 4000 employed directly/indirectly 3/26/2016(c)–Weraz(MBA)
  • 6. PRODUCT TYPE  Single utility product  Raw material limestone  Used for construction, building material 3/26/2016(c)–Weraz(MBA)
  • 8. PERFORMANCE ANALYSIS  8-10 % annual growth rate (world 3.7%)  4 million MT. Ton annual demand  3.5 million MT. Ton domestic production  1.2 billion US$ foreign direct investment 8-10% growth 3.5 MmT production 5.5 Mmt capacity 3/26/2016(c)–Weraz(MBA)
  • 9. 0 0.5 1 1.5 2 2.5 3 3.5 4 1998 2000 2002 2004 2006 2008 2010 2012 2014 2016 Cement production since 2000 (in million metric ton) 3/26/2016(c)–Weraz(MBA)
  • 10. FACTORS AFFECTING GROWTH  Infrastructure development  Development of real estate sector  Post Earthquake reconstruction  Labor strike  Power Shortage 3/26/2016(c) – Weraz (MBA)
  • 11. REGULATION  Department of Industry  District Administration Office  ISO & NS regulating bodies  NCMA 3/26/2016(c)–Weraz(MBA)
  • 12. SUCCESSFUL ??  Moving towards self sufficiency  80% domestic market share  Corporate sector & foreign investment  Essential for post quake reconstruction 3/26/2016(c)–Weraz(MBA)
  • 13. MARKETING MIX Product Offering variety Price Institutional discount, bulk discount Promotion Discount, Advertisement. Sponsorship, Allowance, Fairs & Exhibitions Place Multi spread distributors, retailers 3/26/2016(c)–Weraz(MBA)
  • 14. SEASONALITY  Business all year round  Slight fall in rainy season 3/26/2016(c)–Weraz(MBA)
  • 15. SENSITIVE TO ECONOMIC INDICATORS  Highly responsive to infrastructure development  More likely reactive to real estate growth  Conducive to purchasing power 3/26/2016(c)–Weraz(MBA)
  • 16. TARGET CUSTOMERS • Mostly Institutional (65%) • Individuals (35%) • 80% demand met by domestic production 3/26/2016(c)–Weraz(MBA)
  • 17. COMPETITORS  Foreign companies  Intra industry manufacturers 3/26/2016(c)–Weraz(MBA)
  • 18. SWOT ANALYSIS  Abundant raw materials  Favorable government policy  Import of cement clinkers  Lower capacity utilization  Self sufficiency  Foreign direct investment  Post quake reconstruction  Power shortage  Labor strike Strength Weakness Opportunity Threat  Abundant raw materials  Favorable government policy  Import of cement clinkers  Lower capacity utilization  Self sufficiency  Foreign direct investment  Post quake reconstruction  Power shortage  Labor strike Strength 3/26/2016(c)–Weraz(MBA)
  • 19. CONCLUSION  Prosperous outlook of industry  Healthy growth rate  Government speed up post quake activities 3/26/2016(c)–Weraz(MBA)
  • 20. SPECIAL THANKS  Jagadish Sapkota – Jagadamba cement  Shivani Neupane _ Ambe Cement  Bishma Bajagai – Hetauda Cement  Tara Nath Goyal – Shivam Cement 3/26/2016(c)–Weraz(MBA)
  • 22. HAVE A NICE DAY   

Notes de l'éditeur

  1. © Biraj Ghimire MBA (Apex College)