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11 Essential Time Management Tips for Marketers

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11 Essential Time Management Tips for Marketers

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With so many different deadlines and departments relying on you, we know that time management is easier said than done. However, we’ve compiled eleven essential time management tips that will hopefully make your marketing life a little less stressful.

With so many different deadlines and departments relying on you, we know that time management is easier said than done. However, we’ve compiled eleven essential time management tips that will hopefully make your marketing life a little less stressful.

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11 Essential Time Management Tips for Marketers

  1. 1. 11 ESSENTIAL TIME MANAGEMENT TIPS FOR MARKETERS
  2. 2. ...TIME MANAGEMENT! We understand the pains and pressures that come with being a marketer, but there is one major thing that can make your life an awful lot easier and this is (cue the drum roll)... WITH SO MANY DIFFERENT DEADLINES AND DEPARTMENTS RELYING ON YOU, WE KNOW THAT TIME MANAGEMENT IS EASIER SAID THAN DONE. HOWEVER, WE’VE COMPILED ELEVEN ESSENTIAL TIME MANAGEMENT TIPS THAT WILL HOPEFULLY MAKE YOUR MARKETING LIFE A LITTLE LESS STRESSFUL. THE PAINS AND PRESSURES...
  3. 3. Remember Parkinson’s Law... “Work expands so as to fill the time available for its completion.” So make sure that you set yourself up for success by scheduling in a certain amount of time for each given task. THERE ARE SOME EXCELLENT TOOLS TO HELP TRACK AND ORGANISE YOUR TIME, LIKE TOGGL. THIS APPLICATION HAS A START AND STOP TIMER TO TRACK TASKS ON ANY DEVICE; WHICH IT RECORDS IN VISUAL REPORTS SO THAT YOU CAN SEE HOW MUCH TIME YOU’RE SPENDING ON WORK AGAINST THE REVENUE IT’S BRINGING IN. 1. SET TIME LIMITS
  4. 4. NOT ONLY IS THIS A GREAT WAY TO BUILD YOUR STRESS LEVELS, IT’S ALSO A FANTASTIC WAY TO MAKE SURE YOU GO HOME FEELING TENSE; ALL BECAUSE YOU DIDN’T JUST CHOOSE TO GET ONE JOB DONE BEFORE STARTING ON THE NEXT ONE. SO, BE DISCIPLINED AND PRIORITISE YOUR WORK - THEN EXECUTE! Remember, multi-tasking doesn’t really exist, it’s just fast task switching... don’t do it! 2. QUIT MULTITASKING
  5. 5. Distractions will always make us less productive. Email, web surfing and phone notifications can all add up to sap our precious time. The best plan is to deal with the issues before they are issues. TURN OFF YOUR NOTIFICATIONS, SCHEDULE IN 2 OR 3 EMAILS CHECKS A DAY AND EVEN USE ‘DO NOT DISTURB’ SIGNS ON YOUR OFFICE IF YOU NEED TO FOCUS DEEPLY ON A SPECIFIC PROJECT. YOU’LL BE SURPRISED AT HOW MUCH MORE YOU GET DONE - GIVE IT A TRY! 3. NO DISTRACTIONS
  6. 6. The key here is to teach and trust. If you like something to be done a certain way, take the time to teach someone else exactly how it should be done and then trust them to know what they’re doing. The trust from you, coupled with the freedom to get things done properly, should mean that those helping you will step up to take that task off your plate (and you can always make tweaks afterwards!). ON THE SAME NOTE, IF YOU’RE GREAT AT STRATEGIC MARKETING PLANNING OR DESIGNING WEBSITES, BUT NOT SO GOOD AT SITTING DOWN AND COMING UP WITH A SOCIAL MEDIA PLAN, DELEGATE THIS TO SOMEONE WHO IS. LOOK AT THE TEAM MEMBERS THAT YOU HAVE, DETERMINE THEIR STRENGTHS AND GIVE THEM THE CHANCE TO SHINE. 4. DELEGATE TO OTHER MARKETING SPECIALISTS
  7. 7. Tony Schwartz, Founder of The Energy Project, says that to work our best as humans, “we need to renew our energy at ninety minute intervals”. How long do you go without a break? The chances are that you don’t mindfully take enough (if any) breaks throughout the day. WHILE IT CAN SEEM COUNTERINTUITIVE TO STOP WORKING, ESPECIALLY WHEN YOU HAVE DEADLINES OR ARE UNDER PRESSURE, A SHORT BREAK WILL WORK WONDERS. IT CAN EVEN BE AS LITTLE AS 5 MINUTES - STRETCH YOUR LEGS, GET AWAY FROM YOUR COMPUTER - EVEN DO A SHORT MEDITATION - IT’LL REPLENISH YOU MEANING YOU HAVE MORE ENERGY TO PUT INTO YOUR WORK! 5. TAKE REGULAR BREAKS
  8. 8. IF IT’S SOMETHING OUT OF YOUR CONTROL, HOW CAN YOU MAKE IT WITHIN YOUR CONTROL? IN THIS EXAMPLE, TARGETING YOUR POSTS VIA PAID SEARCH IS PROBABLY THE ANSWER. THE KEY HERE IS MEASUREMENT. ANY MARKETING THAT IS CARRIED OUT SHOULD BE MEASURABLE IN SOME WAY OR ANOTHER. FIND A WAY TO MEASURE WHAT YOU’RE DOING SO THAT WHEN YOU’RE ASKED IF IT WORKS, YOU CAN SAY WITH FULL CONFIDENCE THAT IT DOES. Possibly our favourite tip for marketing time management is just getting rid of things that don’t work. If you’re spending half your day on organic social media posts that just aren’t being seen, no matter how well you word them, or how many opportunities there are for people to engage with them, stop. Ask yourself, “how could I make this better and what is stopping it from working?” 6. DON’T SPEND TIME ON THINGS THAT DON’T WORK
  9. 9. This one may seem pretty obvious, but people will consistently leave tasks until the last minute. If you’ve asked for a client to sign off a press release before sending it out, leaving this until 5.30pm on a Friday could mean that it’s no longer of relevance the following week. Similarly, you might not be available last minute to do the sending. THE POINT HERE IS WHETHER YOU’RE DELIVERING A SERVICE, OR PAYING FOR ONE, DON’T HINDER YOUR CHANCES OF SUCCESS BY NOT PRIORITISING WHAT YOU HAVE TO DO THAT DAY BY WHETHER OR NOT YOU THINK IT’S IMPORTANT. LOOK AT DEADLINES AND PRIORITISE BY THOSE TIMINGS AS WELL AS YOUR OWN, OTHERWISE YOU MIGHT MISS OUT ON OPPORTUNITIES AND FUTURE WORK. 7. PRIORITISE TASKS
  10. 10. We’re pretty sure that every marketer can relate to just saying “yes, no problem” at least once when they’ve been asked to do something they know that, deep down, isn’t the best use of their time. We do this to keep the peace or to show willing, but it really is so important to instead say “no”. OF COURSE THIS MUST BE DONE IN A DIPLOMATIC WAY. OR YOU CAN INVESTIGATE WHAT THEY ARE TRYING TO ACHIEVE TO UNDERSTAND IF WHAT’S BEEN ASKED OF YOU IS THE BEST WAY TO ACHIEVE IT. SPENDING LOTS OF TIME ON THINGS THAT DON’T WORK WILL ULTIMATELY REFLECT BADLY ON YOU. YOU’RE THE ONE WHO IS RESPONSIBLE FOR GETTING RESULTS SO BY NOT SAYING NO TO THINGS THAT DON’T WORK YOU’RE NOT LEAVING YOURSELF TIME TO FOCUS ON THE THINGS THAT DO. 8. SAY NO…
  11. 11. Some people are super productive in the mornings. If there is an important task that you’re just not getting time to do set your alarm a little bit earlier and get up at 6.30am. Chances are that you won’t even look at your emails. Distractions can at least wait until 7.30/8.00am when people will be in the office. We’re not saying you have to be an early bird, but instead you should leave yourself logged out of emails whilst you’re getting something important done. If you have an hour to write a blog then what harm will logging out of your emails for an hour do? YOU’VE PROBABLY HEARD OF SETTING SPECIFIC TIMES OF THE DAY TO LOOK AT YOUR EMAILS, BUT IT SERIOUSLY WORKS. ONCE IN THE MORNING, ONCE AFTER LUNCH AND ONCE AT THE END OF THE DAY SHOULD BE ENOUGH FOR MOST PEOPLE. IF THERE’S ANYTHING URGENT THERE IS STILL SUCH A THING AS A TELEPHONE. 9. DON’T GET WRAPPED UP IN EMAILS
  12. 12. THIS NOT ONLY HELPS TO SHOW YOU HOW LONG THINGS TRULY TAKE TO COMPLETE (GOING BACK TO TRACKING YOUR TIME FOR FUTURE PLANNING), BUT IT SETS YOU A SCHEDULE TO STICK BY. WITHOUT TIME BLOCKING IT’S FAR TOO EASY TO GET CAUGHT UP IN A TASK THAT SHOULD HAVE TAKEN AN HOUR, BUT WHICH ENDED UP TAKING YOUR FULL MORNING. TIME FLIES WHEN YOU’RE HAVING FUN! We spoke about prioritisation earlier and one of our best tips to make sure that you stick to priorities is by time blocking. If you have five things to get done on a set day, block out times in your calendar or diary to say how long you have for each. 10. BLOCK OUT TIME TO GET TASKS DONE
  13. 13. Meetings are not the enemy, but they can really suck the time out of your day. The best way to ensure that you’re not spending ten times longer talking about doing things than it would have taken to actually do them is to set an agenda for every meeting and stick to it. For example, set yourself an hour for a meeting and allot fifteen minutes to the four things that need to be discussed. If you’re approaching the end of that time, request that a decision be made so that you can move on. EVEN IF YOU’RE HALF THIS REGIMENTED MEETINGS WILL BE FAR MORE PRODUCTIVE AND IT WILL PREVENT YOU FROM TAKING UP YOUR VALUABLE TIME WITH PEOPLE WHO JUST WANT TO CHAT (PROBABLY BECAUSE THEY’VE NOT HAD A TWENTY MINUTE BREAK YET!). 11. SET AGENDAS FOR MEETINGS
  14. 14. We don’t just hope that you’ve enjoyed reading this, we want you to take action! Yes, we know that there’s a lot to take in with this blog, but choose just one thing you can experiment with. LET US KNOW WHICH ONE YOU’VE TRIED BY REACHING OUT TO US ON TWITTER (@BIRCHPRINT). THANKS FOR READING AND DON’T FORGET TO FORWARD THIS TO YOUR FELLOW TIME-POOR MARKETING PROFESSIONALS! MAKE THE CHANGE
  15. 15. TO READ OUR BLOG ON THIS SUBJECT, VISIT: www.birchprint.co.uk/blog/ Th k You!

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