Conceptual Library project S.O.D. sod2014

Think outside
the books.
HENRIËTTE SAGVOLDEN MARKI
SYSTEMS ORIENTED DESIGN 2014
“CHANGE THE WORKING VISION OF THE LIBRARY.”

Henriette Sagvolden Marki
INNHOLD
Index 3
First maps 5
First workshop 7
First design 9
First visit 11
Rich design space 15
Directions 17
Scale 19
Common vision 21
Time 23
“What if” game 25
Library co-ideation 29
Prototype 33
Redefine problem area 37
Vision tool 41
Changing role 43
Hybrid vision 47
Sources 50

Systems oriented design 2014 3
INDEX
Stages of the project
As a group of four we have worked
together through most of the
research process in “rethinking
the library” to create new concept
ideas for Furuset library. My report
therefor contains material collected
as a group as well as reflections
and material on an individual level.
The process can be divided into
three stages and with combining
focus areas, where the first two are
completed mostly through group
work.
The spatial based stage contains
initial research on a directly
connected level. It evolves around
the mapping of key actors and
demographical and geographical
elements on different stages. The
spatial stage presents a result of a
landscape with opportunities and
implementation areas.
Spatial Time Working vision
A turning point came with the
second stage of the process. Time
moves the perspective of the
project from the library to the user.
The use of our time in relevance
and the motivations behind usage.
The time stage involves research
and prototyping to determine
human behavior connected to
space.
The last stage of the process is
the individually chosen design
direction. Evolving from human
experience and perception to
giving the library- platform and
librarians a new vision. The vision
reevaluates the corevalues in order
to meet the user with relevance in
content, service and space.

FOLKEBIBLIOTEKET
NORWAY’S BIGGEST
”FOLKEBIBLIOTEK”
NASJONALBIBLIOTEKET
NATIONAL
-OWNED BY THE STATE
COUNTY
- REGIONAL
”THE NATIONS MEMORY”
COLLECT, PRESERVE &
COMMUNICATE NORWEGIAN
INFORMATION/HISTORY
FYLKESBIBLIOTEKET
FOLKEBIBLITOEKET
PROVIDES PROFESSIONAL
LIBRARY GUIDANCE TO THE
PEOPLES- AND SCHOOL
LIBRARIES.
”PEOPLE’S LIBRARY”
MUNCIPALITY
PRESERVES COLLABORATION
AND COHERENCE BETWEEN
LIBRARIES.
FURUSET
OSLO
22 DEPARTEMENTS
”ALL MUNCIPALITIES
SHOULD HAVE A LIBRARY
THAT OFFERS INFORMATION
ON ALL SUBJECTS TO DIFFE-
RENT PEOPLE”
INFORMATION, EDUCATION
AND CULTURE
FAG OG
FORSKNINGSBIBLIOTEK
SKOLEBIBLIOTEK
SUBJECT AND RESEARCH
DEP. OF PUBLIC AND
PRIVATE INSTITUTIONS
SCHOOL LIBRARIES
RESEARCH INSTITUTES , MEDI-
CAL, COMPANIES O.L.
COLLABORATES WITH THE
NATIONAL LIBRARY
MORE DIGITAL
OWNED AND RUN BY THE
SCHOOLS
EDUCATIONAL PURPOSE
NEW MAIN LIBRARY IN
BJØRVIKA 2018
DIVERSITY
HISTORY
EDUCATION
GUIDANCE
BRANCH IN
”FOLKEBIBLIOTEKET”
FREESPACE
INTERLIBRARY
LIBRARY 2.0
DIGITAL & INTERACTIVE
SERVICES
USERS AS PARTICIPANTS IN
ORGANIZING THEIR OWN
RESOUCES
LESS HIERARKI AND CONTROL
AND MORE NETWORK,
PROJECT AND USER
SOURCES:
BBC.CO.UK, CITYLAB.COM, TRAVEL.CNN.COM, MENTALFLOSS.
COM, FASTCOEXIST.COM, INFOTODAY.COM, ONLINE.WSJ.COM
INNOVATIVE
LIBRARIES
PUBLIC
SERVICE
TICKET-
PURCHASING
OUTLET
POP-UP
LIBRARY
IN THE
CITY
PUBLIC
PARK
BOOK-
MOBILES
HOST
WEDDINGS
INFO. FOR
STRANGERS
BUSINESS
START UP
SPACE
GIFT
SHOP
BIRMINGHAM
(UK)
WEST
AYTON
(UK)
KANSAS
STATE
(USA)
KENYA,
TANZANIA,
UGANDA
THETFORD
(UK)
OVERLAND
PARK
(USA)
SAN DIEGO
(USA)
NEPAL
WORCESTER
(UK)
CHATTA-
NOOGA
(USA)
SEATTLE
(USA)
VERIA
(GRE)
CHESHIRE
(UK)
BOSTON
(USA)
WASHINGTON
(USA)
AMSTERDAM
(NED)
DELFT
(NED)
ROTTERDAM
(USA)
DOMINICAN
REPUBLIC
NORTH
CAROLINA
YOGA
CLASS
HEALTH
WALKS
LAUGHTER
WORKSHOP
HEALTH
HEALTH
INFO.
INFO.
ABOUT
CROPS
ADULT
LITERACY
CLASS
INFO.
ABOUT
PESTS
EDUCATION
DINNER
IN THE
LIBRARY
RESTAURANT
EROTIC
BOOK
READING
WRITABLE
SURFACES
KNITTING
GROUP
RADIO
STATION
BABY
YOGA
BAR
BREAST-
FEEDING
GROUP
CRAFT
GROUP
SOCIAL
LASER
CUTTER
3D
PRINTER
FREE
DOWNLOAD
OF BOOKS
TECH.
PETTING
ZOO
HIGH-TECH.
BOOK-
BINDING
MACHINE
PIANOS
ART
EXHIBIT.
OBJECT
STORY-
TELLING
SELF-
GUIDED
TOURS
BOOK
SIGNINGS
THEATRE
CULTURE
LIVE FEED
FROM HAIR
DRESSERS
HOG
BUTCHERING
SEMINAR
PARTNER-
SHIP WITH
A MUSIC
STORE
WEIRD
STUFF

FIRST MAPPING
Pre- workshop
Before having the first workshop
with the library we each made our
own minimaps of different areas
to gain insight into the concept
of libraries. We mapped out
user journey, hierarchy, different
services in modern libraries,
community and history. Libraries
themself have unique role as an
institution that has survived in
all different kinds of societies
for hundreds of years. However
a change in need and modern
society has put their role and
content up for questioning.
Its still important to remember that
the library on its own has evolved
in meeting peoples new needs,
however they no longer exclusivity
in knowledge preservation. An
important aspect of this project
is the size of it. Furuset library is
not located in a big city and its
not considered a main library, but
is one of the branches of the main
library. community based and
smaller in size.

FIRST WORKSHOP
Initial mapping
Toghether with Mari and Kristin
from Deichmanske library we
started our process with a
workshop. The project as first
presented was very open in area.
They already have a detailed plan
for rebuilding the library space,
but they were looking for a way to
connect to users, create relevance
and communicate an identity.
We started with an exploratory
mapping of the library.
This contained the basis of
physicality, values and offerings of
a library, the connected space and
services to the community outside,
and hierarchy of actors. Our main
findings is the library space in
change, from being a place that
preserves books to social platform.
We made timeline maps of the
user journey to identify relevant
problem and opportunity areas
in content and communication.
Requirements for for example
use,intent, recognizion or
ratification needs attention and
the map gave an overview over the
affecting elements to the journey.
We created in the end an
icebergmodel to concretize
patterns of behavior and
structures for change, and a
concept breakdown as a basis for
continuing the project.
The overall vision we landed on
was: Making the library become
more than a library.
And the directions were:
Connecting service units in
Furuset, Rethink the definition of
the library, Visual communication,
inside/outside relation, active
content and creating selforganizing
platform.

FIRST DESIGN
Users as participants
The first design concept we
presented was based on the
material from the workshop and
initial research. One of the biggest
challenges between the library
and the user is access. A change
in needs from the user, demands
a library with more flexibility. The
library has also changed in its
vision to become more of a social
platform were people come to
meet and create their own grounds
for learning and experiencing.
The concept presented is a
transformation of the library
card to a more visible ID card.
Colorcoded between librarian
and user, giving the user more
ownership in the platform. The ID
card can create a more seamless
use of touchpoints through the
library experience, from accessing,
loaning, and usage of space,
content and services. Both physical
and digital. The ID identification
will connect on a longterm level by
being an intermediate in accessing
all changing and new services.
It can create synergy effects in
simplifying organizational logistics
in service offerings, and trust and
liability in connecting stakeholders.
The concept can also expand to
different user groups. An example
will be children on their first
encounter with the library and
learning to read. parameters and
access for the card can be different
for the groups, following their
needs and contact points.

FIRST VISIT
Field work
Our first visit to Furuset
library gave us insight in to the
community based demographics
of the library space. The library
itself is located on the first floor
of a building housing both health
and social services, signage and
information of content is low.
The building is located centrally,
just next to the subway and the
shopping mall and attracts a wide
representation of the population.
We got a tour of the suburb of
furuset, and could relate the
connecting insitutions, youth
club, and elderly senter both
geographicly and demographical.
An important fact about Furuset
is that more than half of the
inhabitants are immigrants, and
between 70% and 90% of pupils
in the schools are in language
minority. This has an direct effect
on the culture of the library and
the usage, making it one of the
most used “folkebibliotek” in
Norway.
The library creates a middleground
between users private and public
ecosystems.
We also got a chance to observe
the internal disposition of the
library and the plans for rebuilding
and opening up the second floor to
expand the offering of the library.
The disposition is traditional and
and the shelves are the only thing
that divides the sections of the
library. The sections divides the
content and space according
to target groups of children,
youth, and adults, as well as
subcatergories of content genres.

Geographic
Overview
Calendar
Research
mini-mapping
Map of the
Library
Reference
Pictures
Notes on Library Plan
Notes on Surroundings
Mapping
Potential areas
after visit
Material
from
worckshops
PREVIOUS
RESEARCH
Related to
the structure
Related to
the people
Related to
building /
Activities
Related to
Space
REASERCH RELATED
TO SURROUNDINGS
REASERCH RELATED
TO SPACE IN
FURUSET LIBRARY
GROUP PROCESS.
DIRECTIONS

RICH DESIGN SPACE
Visualising research
In our research and mapping of
relations between elements and
actors we created a richness in our
design space to compliment the
material. This made it easier for us
to access and relate all information
through lower barriers.
Visualizing our work has been a
big part of the project as there
were no frames for final result and
the possibilities and opportunities
were many, all with relations to
each other and different value
for different people. What makes
the Library so unique is that its
a free and neutral platform for
everyone. Off course the different
users follow certain demographics
but the intent of the library is to
meet a variety of individuals with a
common ground.
Having this privilege of not
demanding and requiring from a
user is another strength that needs
to be preserved and evolved.
The lack of a defined task from
Furuset library also opened our
opportunities for scale in terms
of connectedness to the physical
library at Furuset.
Meaning the project result could
drive away from the direct
approach and focus for example
on human desires for knowledge,
or creation of new social services,
with a ripple effect towards library
services and the free platform.

Space Utilize the library as a platform for different services Space Connect services based on local needs
Space Redefine the physical boundaries of the library
2
1
Space Organize the internal disposition according to use
Space. Utilize the library as a platform for different services Space. Connect services based on local needs
Space. Organize the internal disposition according to use Space. Redefine the physical bounderies of the library
COMMUNICATION SPACEMANAGING
STRUCTURE

DIRECTIONS
Areas of opportunity
Synthesizing the research resulted
in categorizing and evaluating
opportunities. The project opens
up for many different areas of
improvement and we stated three
main categories with subareas, 11 in
total.
Communication involves the
communicated library between
user and platform. Its about visual
profile and identification. The
visual and direct information of the
physical space, usage and services
and communicating the library
outside the boundaries of the
library walls as well as improving
the practicalities of a complex
logistics.
Managing structure points
to redefining the role of the
personnel, their working vision and
task. The structure also involves
creating new values of the library.
New values in content and services
offered. A way of improving a
managing structure is opening
the management and making the
user active in evolving the library
platform.
The space creates opportunities
in merging community services
and being a neutral platform for
the inhabitants. There’s defined
improvements for organizing
internal disposition, as well as
expanding the physical boundaries
of the library.

GEOGRAPHICALLY STRUCTURED
Scales of the project
People involved
Burocratic structure
People’s needs

SCALE MAP
Relations
The result of all our initial work
resulted in a spatial gigamap
showing possible implementation
areas.
It also gave us frames for the scale
of the project.
The intent of the map was to
test implementation of different
directions to establish effect and
systemic impact.
From internal disposition to
community and the nation, to
hierarchy in bureaucracy, the map
gives a landscape to connect ideas
and people.
We added people through
demographic variation and
characteristics. Working with
see-through paper we added the
different directions and linked
stakeholders to implementation
areas and level to see the possible
effects and systemic impact.
It was hard to establish the value of
impact as the different directions
had very many and very different
spaces and people affected.
This again confirmed the
complexity of the platform and
users individual needs.

COMMON VISION
Knowledge and experience
FREE ACCESS TO INFORMATION
PROVIDE GROUND FOR EXPERIENCE
After the exploratory research
period and determining the
many directions of possible
implementation we all had different
views on our visions of the project.
We continued to work together,
but decided different paths of
perspective.
I choose to work with experience
and human perception and
motivation. I found it interesting
to research what triggers to use a
service or physical space to fulfil
needs. If the library platform is
up to date on offering sufficient
content, Is the problem in how
the content is communicated
and offered? Is it possible to
make the experience relevant and
persuasive?
The result of our research had
also shown a complex project of
possibilities and low threshold
improvement opportunities,
however the long term effect on
these might not be complete.
Creating experience and relating
to common psychological grounds
for physical content eliminates,
or at least revalues individual
preferences and needs.

TIME
Connecting to private
Working as a group, we found a
common ground of TIME. I was
looking to connect the personal
and private perception to the
library space, and found it useful to
see what effected our perception
in daily life. How do we choose
to spend our time and where is it
possible to implement the library in
our daily routines.
The experience of the library could
start outside the library, so in
which areas is it likely to affect our
perception?
We found and mapped out the
statistics and categorized time
consumption of people, where we
do what we do and through what
media or what tools we use.
One of the findings told us about
the difference between digital
and physical. Most of what we
have to do we do the easiest way,
Paying bills, gaining information or
communicate with others, internet
has grown to be a big portion of
time consumption. However there
is still a big part of our time we
spend in connection to physical
elements. One of the strongest is
cultural and sport activities- the
common here is the active gesture
of learning and gaining experience.
This gesture is affecting our senses
directly and creates more validity
in our memory.
The result of this mapping for
me was to add to the strength of
physicality through senses in order
to affect perception and intellect.

WHAT DO YOU DO IF...
go to contact do (physically) do (digitally)

“WHAT IF” GAME
Research prototype
In order to concretize our research
we decided to prototype time
to get an understanding of how
people choose to spend their time
and the intent of their actions.
The What if game gives
participants scenarios such as
“What do you do if you cant
sleep?” And they were suppose
to choose from a selection of
actions, to contact, to go to,
or to do, digitally or physically.
The cards cover all actions like
“playing a game” or “follow the
crowd” and cards with people from
professionals to family.
The participants were not told
about the project theme to stop
from affecting their decision.
We filmed the participants and
their discussions around the
scenarios and found patterns
in their answer. - Searching for
information online had a high
number. As well as contacting or
communicating with people. This
was another strength in physicality.
The social communication
and validity of information
communicated between people.
Another important discovery was
the lack of the library in peoples
imagination and awareness. Only
one person said she would choose
the library when they wanted
to gain information around a
subject (only when she didn’t have
internet). However more people
would use the library when they
needed to print something.

...thebusiscoming
in30minutes?
...bussenikkekommer
førom30minutter?
...youcan’tsleep?
...duikkefårsove?
...youwanttogetto
knownewpeople?
...duønskeråmøte
nyemennesker?
...youaretravelling
forthreehours?
...youhavetofind
anunknownplace?
...duskalfinneetsted
duikkevethvorer?
...youonlygetcold
waterinyourhome?
...youstrugglewith
yourhomework?
...dutrengerhjelp
medleksene?
...youneedtoprint
something?
...itstartstorainand
youareoutside?
...detstarteråregne
ogduerutendørs?
Internetdisappears.
Youdon’thaveyourphone/
tabletwithyou.
Duharikkemeddeg
mobilellernettbrett.
...youforgotthe
computer’spassword?
...youwanttomakea
newdishfordinner?
...duønskerålage
noenytttilmiddag?

QUESTION FORM:
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Æ Ø Å
1 1
4
2
3
11
5
9
2 9
5
11
3
2
4
1
3 1
4
2
3
11
5
9
4 8
6
7
10
5 10
6
7
8
6 8
7
6
10
7 10
6
7
8
8 8
7
6
10
9 5
9
11
3
2
4
1
10 1
2
3
11
9
5
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Æ Ø Å
... you can’t
sleep?
... you want to
make a new dish
for dinner?
... you need to
print something?
... you want to
get to know new
people?
... you only get
could water in
your home?
... you struggle
with your
homework?
... the bus is
coming in 30
minutes?
... you have to
find an unknown
place?
... you forgot the
computer’s pass-
word?
... you are travel-
ling for three
hours?

LIBRARY CO- IDEATION
Research workshop
We took the information we got
and the game back to furuset and
had a workshop with the librarians
to create opportunities for the
library to connect to people.
This was a way of making the
librarians see where people could
use library services and through
what channels and elements in
their life they could meet them.
I created cards to represent tools
and channels, ( see next page)
and together we went through
the scenarios. We were able to
generate many minor ideas for
content and offerings and other
low threshold interventions in a
library routine.
This was also a good tool to see
what physical services, events,
actions and social interventions are
already in use, and if its possible
to build on these concepts to
strengthen them.
The most important thing was
however to open up the relations
for the librarians to see the
opportunities and for us to ideate
ideas and get direct feedback
on concepts and their validity of
implementation.
The workshop produced a lot
of tweeks and ideas however it
lacked concepts with longterm
effects that could impact bigger
systemically.

PERSONAL
BELONGINGS
COMMUNITY
SERVICES
INTERACTION
PUBLIC SPACE IN PEOPLES
HOME
SOCIAL
INCENTIVES STAFF TRANSPORTATION
WALLET, JACKET, KEYS, MOBILE-
PHONE, CAR, SHOES, DESK,
COMPUTER +++
ELDERLY SENTER, YOUTH
SENTER, SHOPPING MALL,
SPORT ARENA, MOSQUE +++
TOUCH SCREEN, CALLING,
PRESSING BUTTONS,
RESPOND, SOCIAL +++
PARK, MOUNTAIN, PLAYGROUND,
STREETS, HIGHWAY,
TRAINSTATION +++
TV, COOKING, COMPUTER,
BOOKSHELF, SOFA, BATHTUB,
CLOTHES, FAMILY, RADIO ++
CAFE, FRIENDS, SOCIAL MEDIA,
PARTY, DANCING, HOBBY, CON-
CERT, COMMON POLITICAL VIEWS
++
GIFTS, MONEY, EDUCATION,
SOCIAL LIFE, EXPERIENCE,
KNOWLEDGE, HELP, PSYCOLOGI-
CAL, WORK +++
EDUCATION, LOGISTIC, INFOR-
MATION, WORKPLACE,
UNIFORM +++
BUS, SUBWAY, TRAIN, CAR,
AIRPLANE, ROADS, BICYCLE,
WALKING +++

DIGITAL GRAPHIC PUBLIC
INSTITUTION
SELF SERVICE WORD OF MOUTH INSIDE THE
LIBRARY
EVENT
WEBSITE, FACEBOOK, NATIONAL
LIBRARY COLLECTION, ORGA-
NIZE, INFORMATION, GOOGLE,
COMMERCIAL +++
SIGN, DIRECTIONS, AWARENESS,
FUNCTIONALITY, LOGISTICS,
IDENTITY +++
NAV, HEALTH, IMMIGRATION,
POLICE, SCHOOLS, KUNDERGAR-
TEN, POLITICAL +++
ENTRANCE, PAY, WORK, HELPING,
BUILDING, LOANING, SELF HELP
+++
EXHIBITION, POSTER, TREND,
HIP, STYLE, CELEBRITY, EVENT,
MARKETING,
SHELVES, BOOKS, NEWSPAPER,
FURNITURE, INFORMATION,
EVENTS, SERVICES, ACTIVITY
+++
COLLABORATORS
SPONSORS, VOLUNTEERS,
POLITICIANS, CULTURE
INSTITUTIONS, BUSINESSES
+++
PUBLIC/PRIVATE, FESTIVAL,
CONCERT, THEATER, VISITS,
FOUNDRAISERS, TRIPS, CELEB-
RITY, SOCIAL, NICHE +++

Library/platform
Peoples everyday life and
influences
The difference and
distance between the
ecosystems
Perception and
subjective experience
Active change
Adding value
to intellect
Enlarge effect of
experience using
more senses
Return on
investment
Maslow
Connection between human experience and physical space and object.
Self actualisation
and experience purpose
Esteem
need
Love ang belonging
Security need
Physiological need
Different people
Different need
Different perspective
and associations

PROTOTYPE
Connecting platforms
As the symposium came we were
suppose to present and prototype
our ideas. We all split again and
presented our individual ideas
from the common research and
prototype material.
I continued with the experience
based thought of meeting users
perception and interaction with the
library space. The library should
draw connections to peoples
positive perception of things they
encounter in their everyday life.
I came to a list of requirements for
affecting these areas in content,
internal disposition or services of
the library.
The ideas should;
-Add value to the self actualizing
intellect of the user, basing content
on wants of the user rather than
needs. If basic needs are met in
an easier way, the library can be
a place for enhancing cultural,
creative and experienced intellect.
-Enlarge effect of experiences by
encourage use of more senses.
Implement more sensory
experiences in the physical
space and elements to enhance
experience.
- Be relevant, change and
create to keep motivation and
connection to a changing human
and society.
The prototype I made was more
a representation of tweaking
in peoples perception and
interest rather than it gave me
valuable data. I printed small
representations of text from
books to place randomly at the
symposium.

“Holmes tells Watson everything
-something that occurs with
great regularity throughout the
Holmes canon (and you thought
it was just a clever expository
device!). As he tells the doctor
before he delves into the
pertinent observations, ‘nothing
clears up a case so much as
stating to another person.’ It’s
the exact same principle we’ve
seen in operation before: stating
mindfulness. It forces you to
consider each premise on its
logical merits and allows you to
slow down your thinking so that
you do not blunder. It ensures
that you do not let something
that is of real significance go by
simply because it didn’t catch
your attention enough or fit
with the causal story that you
have (subconsciously, no doubt)
already created in your head. It
allows you to confirm that you’ve
actually understood, not just
thought you understood.”
MASTERMIND: HOW TO
THINK LIKE SHERLOCK
HOLMES
MARIA KONNIKOVA
PLASS: HF. 435. 23S
#biblove
Attention Relevance Ratification
ATTRACT
WORD OF MOUTH
MARKETING
COLLABORATORS
EXISTING NEEDS
POWER OF PERSUATION
TRIGGER TO CHANGE BEHAVIOR
CONNECT SYSTEMS
EXPERIENCE
SELF FULLFILMENT
PRIVILEGE
EXCLUSIVITY
SELF INVOLVEMENT
DRIVING BEHAVIOR
RETURN ON INVESTMENT
ACCESSABILITY
DESIRE TO STAY
FULL ACCESS
AUTHORITY
INCENTIVE
FAMILIARITY
CULTIVATE
INTELLECT
PERCEPTION

RE-DEFINE AREA
Effect of implementation
After prototyping with the intent
of getting the users attention
to create motivation I reframed
the area of focus based on the
systemic impact over time.
From implementing in everyday
life to changing the present
perception of space and services
and barriers for use. I started
to work directly with the library
platform and mapped out the
key elements to understand their
relations.
Learning from the research,
awareness of the library is present,
but the content people think they
get from the library they can get
easier through other channels.
This makes books irrelevant, at
least when working towards needs.
The strongest asset of the library
when eliminating books is the
physical space.
The library has a uniqueness in
not demanding of the user. As a
town square, the library is a free
and neutral space open to connect
people of different demographics.
The experience and perception of
the space is essential to attract
people and create wants for
preferred location for executing
already fulfilled needs.
The perception also starts outside
the library, this is where our
research on time spending will be
valuable.

FROM BOOKS TO PEOPLE
Changing the working perspective
“The library exist to improve the
wellbeing of society as a whole.”
R. Stanley
The first step in changing the expe-
rience of the library is changing the
actual working perspective- from
books to people. The focus point
for the library has been to provide
and preserve content, in books
and later digital services. In order
to connect to the user they have to
provide intent for experience.
Bigger libraries has for years been
evolving, their focus has been the
same social and performative plat-
forms. However they all have made
big investments in the physical
experience. Through architecture
they have rebuild with the focus of
experience.
The smaller libraries however don’t
have this option. They are the ones
in small communities, often in the
same building as other services,
and with a budget of 20 000 NOK
a year. This is the type of library
Furuset is.
These libraries work on a more
direct connection to its users,
through a smaller scale they have
a higher connection to the private
arena.
Through observation inside Furuset
library I could see this in different
occasions.
The librarians help the users with
all kinds of challenges, as taxes
or map directions, or they collect
used plastic bags to give to their
users for free rather than forcing
them to buy one.

VISION TOOL
LIBRARIAN
SPACE
USER
COMMUNITY
NATIONAL
COMMUNICATE
COMMUNICATE
COMMUNICATE
OUTSIDE
USE
CONTENT

The job of facilitating the platform
goes to the Librarian. The already
very skilled librarian is the key
actor for executing the new vision
and designing their own role in
evolving and changing for the
future.
I stated the two key elements
the librarian is to work with as
space and user and with that
the elements requirements to
each other, the barriers and
opportunities for relation and
communication. When it comes to
communication with and towards
user you can also differentiate
the different implementation area
levels, from inside the library,
directly, to national awareness in
public space.
The vision tool aims to give the
librarian measurable and stated
insight for improving, testing and
creating ideas for full effect.
When putting these elements in
relation an important factor is also
to establish their relevance in time
to make foundation for long term
change.
VISION TOOL
Librarian as key

SPACE PLATFORM LIBRARIAN CONDUCTOR USER PARTICIPANT
CHANNELS OF RELEVANCE
COMMUNICATION SKILLS
TIMECONSUMPTION
COMMUNICATEDCONTENT
PROVIDE TOOLS
COMMUNICATE
Performativespace
Facilitate Communicate
E
xperience
Adaption &
Perseption
Accessability
Usability ownership
ofspace
PRIVATE
RELEVANCE IN TIME
PUBLIC
SOCIAL
COMMUNITY
PUBLIC
Provide relevance Active
Awareness
& recognition
Be visible
USERPHYSICAL SPACE
PLATFORM
LIBRARIAN
PARTICIPANT
CONDUCTOR
Intermediate
OFFEREDCONTENT
STRUCTUREDLOGISTICS
ACTIVE SERVICE PROMISE
VISIBLE IDENTITY
Sig
Intell
Mem
Perce
Psycologic
or requirem
physical int
Platforms documenting change
Tecnology MediaNews NetworkCulture Internett
Social network Public S
CREATE WANTS
i
i
Time relevant
knowledge
Informational knowledge
Technical content
Social events
Performative content
intellectual content
Information
Intuitive use
eamless use
Organic system
Communication
service
Human centered service
15
Calendar
tribute content and
ormation outside.
Access to o
VISIBLE IN PUBLIC PLATFORMS
Social groups
Representative for
the open and free platform
LIBRARY
Cultural content
nsory elements
Niche preserver
ntermediary for
collaborators,
services and events

Not only do we need to establish
a new role for the librarian, as
conductor, but the user needs
to be seen as a participant and
the space as a hybrid platform.
Starting with these determined
perspectives the model highlights
the foundational relations between
the communicating key elements.
It communicates the levelled
areas for implementation and
states the physical platform as an
intermediate between private and
public.
Time adds relevance to the future
platform.
Zooming out from the foundational
elements gives a more detailed
visualization of direct channels,
content or experiences.
(See next page illustration.)
Rather than giving one direct
solution to solve or improve
an area the model creates
opportunities across levels and
scale.
The visual model aims to be
implemented as a source for
educational/profession purposes, a
testing tool, or directly in field for
facilitating and creating.
(This actual model is specific for
Furuset, as the community insight
is implemented on the lowest part
of the map.)
CHANGING ROLE
Affecting relations

T
52%
Doctor Security CleanerLibrarian Nurse
Elderly
Drug dealer
Teenager
Pregnant Teacher VolunteerAdult man
Immigrants
Adult woman TrainerSports teamPoliceParentOffice worker
COMMUNICATEDCONTENT
DYNAMICINTERIOR
PROVIDE TOOLS
COMMUNICATE
Performativespace
E
xperience
Adaption &
Perseption
Accessability
Usability ownership
ofspace
PRIVATE
RELEVANCE IN TIME
PUBLIC
SOCIAL
COMMUNITY
PUBLIC
Awareness
& recognition
Be visible
USERPHYSICAL SPACE
PLATFORM
LIBRARIAN
PARTICIPANT
CONDUCTOR
Intermediate
OFFEREDCONTENT
EXPERIENCEDSPACE
STRUCTUREDLOGISTICS
VISIBLE IDENTITY
Social network
CREATE WANTS
i
i
Time relevant
knowledge
Technical content
Social events
Opportunities in change
Information
Intuitive use
Hybrid space
Individual needs
in working behavior
Seamless use
Organic system
Communication
service
15
Calendar
Interior usabilty
Functionality
Availability
Opportunity
Distribute content and
information outside.
Direct target
Market identity
VISIBLE IN PUBLIC PLA
Social groups
Representative for
Community based key actors, social, educational, commercial or institutional.
Area based physical space, park, sport arenas and nature.
LIBRARY
Cultural content
Social meeting place
Sensory elements
Niche preserver
Intermediary for
collaborators,
services and events
Remind and inform Channels of awareness

aver
age
6
7-74y
o
4
5-66yo
25
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16-
24
yo
This map contains key elements, their relations and roles as content in the new
working vision for librarians. It Identifies the librarian as key- conductor to
facilitate, evolve and communicate the social and performative platform
towards and together with the participating user.
USERPERCIEVES
CHANGINGUSER
TIMECONSUMPTION
CREATE WANTS FOR EXECUTING NEEDS
COMMUNITY RELEVANCE
Sight Smell Taste Touch Hearing
Intellect
Memory
Perception
Psycological barriers
or requirements for
physical interaction
Public WorkSchool
Access to ownership
ATFORMS
“THINK OUTSIDE THE BOOKS”
- CHANGING THE WORKING VISION OF THE LIBRARY
Changing the working service vision of the library platform.

aver
age
6
7-74y
o
4
5-66yo
25
-44yo
16-
24
yo
T
52%
Elderly
Drug dealer
Teenager
Immigrants
USERPERCIEVES
CHANGINGUSER
TIMECONSUMPTION
COMMUNICATEDCONTENT
DYNAMICINTERIOR
PROVIDE TOOLS
COMMUNICATE
Performativespace
E
xperience
Adaption &
Perseption
Accessability
Usability ownership
ofspace
PRIVATE
RELEVANCE IN TIME
PUBLIC
SOCIAL
COMMUNITY
PUBLIC
Awareness
& recognition
Be visible
USERPHYSICAL SPACE
PLATFORM
LIBRARIAN
PARTICIPANT
CONDUCTOR
Intermediate
OFFEREDCONTENT
EXPERIENCEDSPACE
STRUCTUREDLOGISTICS
VISIBLE IDENTITY
COMMUNITY RELEVANCE
Intellect
Memory
Perception
or requirements for
Tecnology MediaNews NetworkCulture Internett Social network Public WorkSchool
CREATE WANTS
i
i
Time relevant
knowledge
Technical content
Social events
Information
Intuitive use
Hybrid space
Individual needs
in working behavior
Seamless use
Organic system
Communication
service
15
Calendar
Interior usabilty
Functionality
Availability
Opportunity
Access to ownership
Direct target
Market identity
Social groups
Representative for
LIBRARY
Cultural content
Sensory elements
Niche preserver
Intermediary for
collaborators,
services and events
aver
age
6
7-74y
o
4
5-66yo
25
-44yo
16-
24
yo
T
52%
Elderly
Drug dealer
Teenager
Immigrants
USERPERCIEVES
CHANGINGUSER
TIMECONSUMPTION
COMMUNICATEDCONTENT
DYNAMICINTERIOR
PROVIDE TOOLS
COMMUNICATE
Performativespace
E
xperience
Adaption &
Perseption
Accessability
Usability ownership
ofspace
PRIVATE
RELEVANCE IN TIME
PUBLIC
SOCIAL
COMMUNITY
PUBLIC
Awareness
& recognition
Be visible
USERPHYSICAL SPACE
PLATFORM
LIBRARIAN
PARTICIPANT
CONDUCTOR
Intermediate
OFFEREDCONTENT
EXPERIENCEDSPACE
STRUCTUREDLOGISTICS
VISIBLE IDENTITY
COMMUNITY RELEVANCE
Intellect
Memory
Perception
or requirements for
Tecnology MediaNews NetworkCulture Internett Social network Public WorkSchool
CREATE WANTS
i
i
Time relevant
knowledge
Technical content
Social events
Information
Intuitive use
Hybrid space
Individual needs
in working behavior
Seamless use
Organic system
Communication
service
15
Calendar
Interior usabilty
Functionality
Availability
Opportunity
Access to ownership
Direct target
Market identity
Social groups
Representative for
LIBRARY
Cultural content
Sensory elements
Niche preserver
Intermediary for
collaborators,
services and events
25
Juli
27
Juli
29
Juli
31
Juli
FURUSET GRORUD NYDALEN BØLER
Deichmanske
Bibliotek
Outdoor movienights:
RAIDERS
OF THE LOST ARK
30 th. ANNIVERSITY PRESENTATION
DIGITALLY REMASTERED-
Directed by : JB. Winston
Deichmanske
Bibliotek
LYSFEST
20
14 BIBLIOTEK
KALENDER
aver
age
6
7-74y
o
4
5-66yo
25
-44yo
16-
24
yo
T
52%
Elderly
Drug dealer
Teenager
Immigrants
USERPERCIEVES
CHANGINGUSER
TIMECONSUMPTION
COMMUNICATEDCONTENT
DYNAMICINTERIOR
PROVIDE TOOLS
COMMUNICATE
Performativespace
E
xperience
Adaption &
Perseption
Accessability
Usability ownership
ofspace
PRIVATE
RELEVANCE IN TIME
PUBLIC
SOCIAL
COMMUNITY
PUBLIC
Awareness
& recognition
Be visible
USERPHYSICAL SPACE
PLATFORM
LIBRARIAN
PARTICIPANT
CONDUCTOR
Intermediate
OFFEREDCONTENT
EXPERIENCEDSPACE
STRUCTUREDLOGISTICS
VISIBLE IDENTITY
COMMUNITY RELEVANCE
Intellect
Memory
Perception
or requirements for
Social network Public WorkSchool
CREATE WANTS
i
i
Time relevant
knowledge
Technical content
Social events
Information
Intuitive use
Hybrid space
Individual needs
in working behavior
Seamless use
Organic system
Communication
service
15
Calendar
Interior usabilty
Functionality
Availability
Opportunity
Access to ownership
Direct target
Market identity
Social groups
Representative for
LIBRARY
Cultural content
Sensory elements
Niche preserver
Intermediary for
collaborators,
services and events
aver
age
6
7-74y
o
4
5-66yo
25
-44yo
16-
24
yo
T
52%
Elderly
Drug dealer
Teenager
Immigrants
USERPERCIEVES
CHANGINGUSER
TIMECONSUMPTION
COMMUNICATEDCONTENT
DYNAMICINTERIOR
PROVIDE TOOLS
COMMUNICATE
Performativespace
E
xperience
Adaption &
Perseption
Accessability
Usability ownership
ofspace
PRIVATE
RELEVANCE IN TIME
PUBLIC
SOCIAL
COMMUNITY
PUBLIC
Awareness
& recognition
Be visible
USERPHYSICAL SPACE
PLATFORM
LIBRARIAN
PARTICIPANT
CONDUCTOR
Intermediate
OFFEREDCONTENT
EXPERIENCEDSPACE
STRUCTUREDLOGISTICS
VISIBLE IDENTITY
COMMUNITY RELEVANCE
Intellect
Memory
Perception
or requirements for
CREATE WANTS
i
i
Time relevant
knowledge
Technical content
Social events
Information
Intuitive use
Hybrid space
Individual needs
in working behavior
Seamless use
Organic system
Communication
service
15
Calendar
Interior usabilty
Functionality
Availability
Opportunity
Access to ownership
Direct target
Market identity
Social groups
Representative for
LIBRARY
Cultural content
Sensory elements
Niche preserver
Intermediary for
collaborators,
services and events
Deichmanske
Bibliotek
FURUSET
Mari
Deichmanske
Bibliotek
Mari Gudim Torp
ANSATT
Lånenummer: 2300 540
Deichmanske
Bibliotek
Anne Hansen
BRUKER
Lånenummer: 2300 540
Anne
Deichmanske
Bibliotek
FURUSET

HYBRID VISION
“Could be”- situations
The model is hybrid in use.
Either its for insight, testing
ideas, creating events, organising
information, or improving existing
elements, the model provides
the area of requirements and
opportunities.
By implementing as many as
possible requirements in to
the change/event the librarian
secures a larger synergy effect
organisational.
The model it self has low threshold
in implementation, it serves to
give the librarians control over
economical, cultural or technical
aspects of further interventions.
The examplified scenarios
presented are;
The improvement of the library
card- giving access, ownership and
seamless use of library services.
Creation of performative events
created from relevance in time,
human wants and need for
communicated information.
Systemic digital logistic made to
give librarians controlled structure
of collaborating and requiring
services.

Anne
DeichmanskeBibliotek
FURUSET
aver
age
6
7-74
yo
4
5-66yo
25
-44yo
16-
24
yo
T
52%
Elderly
Drug dealer
Teenager
Immigrants
USERPERCIEVES
CHANGINGUSER
TIMECONSUMPTION
COMMUNICATEDCONTENT
DYNAMICINTERIOR
PROVIDE TOOLS
COMMUNICATE
Performativespace
E
xperience
Adaption &
Perseption
Accessability
Usability ownership
ofspace
PRIVATE
RELEVANCE IN TIME
PUBLIC
SOCIAL
COMMUNITY
PUBLIC
Awareness
& recognition
Be visible
USERPHYSICAL SPACE
PLATFORM
LIBRARIAN
PARTICIPANT
CONDUCTOR
Intermediate
OFFEREDCONTENT
EXPERIENCEDSPACE
STRUCTUREDLOGISTICS
VISIBLE IDENTITY
COMMUNITY RELEVANCE
Intellect
Memory
Perception
or requirements for
CREATE WANTS
i
i
Time relevant
knowledge
Technical content
Social events
Information
Intuitive use
Hybrid space
Individual needs
in working behavior
Seamless use
Organic system
Communication
service
15
Calendar
Interior usabilty
Functionality
Availability
Opportunity
Access to ownership
Direct target
Market identity
Social groups
Representative for
LIBRARY
Cultural content
Sensory elements
Niche preserver
Intermediary for
collaborators,
services and events
1
2
3
4
5
6
7
8
9
10
U��n� !
Working vision as an in field tool
Improving elements

25
Juli
27
Juli
29
Juli
31
Juli
FURUSET GRORUD NYDALEN BØLER
Deichmanske
Bibliotek
Outdoor movienights:
RAIDERS
OF THE LOST ARK
30 th. ANNIVERSITY PRESENTATION
DIGITALLY REMASTERED-
Directed by : JB. Winston
Deichmanske
Bibliotek
LYSFEST
20
14 BIBLIOTEK
KALENDER
WHAT:
WHO: TYPE: TOOLS: CHANNEL:
Make new event:
PRINT
Deichmanske
Bibliotek
Logistic organizational
Creating and communicating

KILDER:
1. M Mäkinen, R Stanley -Helsinki re-
thinks a 150-year-old service concept-
http://www.service-design-network.
org/products-page/article/tp05-
2p55/#sthash.RdGuBInd.dpuf
2. Mari Gudim Torp
3. Bilde- Deichmanske Bjørvika
Blogg.deichmann.no
In collaboration with:
Caterina Forno Rios
Edvin Claesson
Alexander Kondrup

Conceptual Library project S.O.D. sod2014

Conceptual Library project S.O.D. sod2014

Conceptual Library project S.O.D. sod2014

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Conceptual Library project S.O.D. sod2014