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Content Marketing Strategy Checklist - For Hospitality and Tourism

For my speech about storytelling and Content Marketing at the Hotelmarketingtag in Lausanne on 10th September 2014 I prepared this Content Marketing Strategy Checklist for you. More details can be found on my blog (http://bisculm.com/blog.

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Content Marketing Strategy Checklist - For Hospitality and Tourism

  1. 1. Content Marketing Checklist for Hospitality and Tourism Bernadette Bisculm www.bisculm.com @BisCulm
  2. 2. 1. Analyse your position. Bernadette Bisculm 2
  3. 3. Strategische Hilfen 2. What is your goal? Bernadette Bisculm 3
  4. 4. 3. Who are our dream-guests? Bernadette Bisculm 4
  5. 5. 4. What do your guests want? Bernadette Bisculm 5
  6. 6. 5. What are your Subjects and Keywords? Bernadette Bisculm 6
  7. 7. t 6. Who is where, when and with what device? Bernadette Bisculm 7
  8. 8. 7. Plan your way to your goal. Bernadette Bisculm 8
  9. 9. 8. Guide your guests to your hotel – step by step. Bernadette Bisculm 9
  10. 10. 9. Who supports you? Take employees, friends, ... with you. Bernadette Bisculm 10
  11. 11. 10. Who helps you in case of need? Bernadette Bisculm 11
  12. 12. 11. Measure and optimize. Bernadette Bisculm 12
  13. 13. 12. Give your guests your hand – Bernadette Bisculm 13 also in the virtual world.
  14. 14. Bernadette Bisculm 14 BisCulmCom info@bisculm.com www.bisculm.com Menue • Blogposts • Newsletter • Workshops

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