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Indian Cryptocurrency Consumer Insights 2020

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Indian Cryptocurrency Consumer Insights 2020

  1. 1. BitcoinWiser.com Your Personal Cryptofinance Consultant “Indian Cryptocurrency Consumer Insight Report” Published : June 2020 www.BitcoinWiser.com
  2. 2. Index • Meet the founder – Deepankar Kapoor • Demand Analysis – Bitcoin trading, Cryptocurrency volumes • Opportunity sizing – Indian trading community • User Insights • Preferred platforms to trade cryptocurrency in India
  3. 3. Deepankar boasts of unmatched credentials in the cryptocurrency space in India “Fundamental & Technical Analysis expertise” 1. Certified Bitcoin Professional from Cryptocurrency Certification Consortium 2. Master of Science – Digital Currency & Blockchain Technology from University of Nicosia 3. Graduate Diploma in Applied Financial Trading from UK’s finest trading academy – London Academy of Trading 4. Certified in Algorithmic Trading from University of Oxford /TalkingCryptowww.BitcoinWiser.com FounderofBitcoinWiser.com
  4. 4. Overall weekly P2P Bitcoin demand consistent to the tune of ₹50,00,000 - ₹88,00,000 since 2017 www.BitcoinWiser.com *P2P: Peer to Peer DemandAnalysis
  5. 5. Recent uptake in P2P volume a bullish sentiment as Indians capitulate Bitcoin worth more than ₹1Crore/week since April 2020 www.BitcoinWiser.com *P2P: Peer to Peer Spike assumed to be attributed to COVID lockdown affect, for example India’s most used Indian equity exchange Zerodha observed ₹ 85Lakh trading volume/day! DemandAnalysis
  6. 6. Average daily Crypto trading volume across various assets < ₹20Crore / $2.5Million USD www.BitcoinWiser.com **Source: CoinGecko *WazirX is India’s most used exchange, estimated site monthly site visits of 8,50,000 Indians (*Source: SimilarWeb) DemandAnalysis ***Crypto: Short form for Cryptocurrency
  7. 7. Mapping the Indian Trader userbase 135.26 Crores 65 Crore 5 Crore 1.5 Crore 15 Lakh 8.5 Lakh 2 Lakh www.BitcoinWiser.com Size of Population of India (by end of 2018) Size of Indians Online (*Statista 2020), Avg Monthly Data Usage of 5Gb/Indian (Costing ₹400-500/month) Individual Brokerage Accounts of Indians Trading Online (Indian Equities) (*CSDL 2018-19) Individual Brokerage Accounts of Indians Trading Online on Zerodha.com (India’s most famous retail exchange) (*Source: NSE. Zerodha Stats May 2020) Estimated daily traders on WazirX (100k+ installs on Appstore, 64000+ $WRX Holders) Site Visits on WazirX (India’s trusted Crypto Exchange) (*Source: SimilarWeb, June 2002) OpportunitysizingtotapbyBitcoin/ CryptocompaniesinIndiaconsidering lowbarrierstoentrytoBitcoin (egyoucanbuyBitcoinaslowas ₹500) Bombay Stock Exchange customers as of May 2020 OpportunitySizing
  8. 8. Interest based user community most likely to be a Bitcoin / Crypto Trader www.BitcoinWiser.com Targetingthefollowerinterestgroupswilldriveuseradoption
  9. 9. Affinity groups most likely to be a Bitcoin / Crypto user www.BitcoinWiser.com AudiencePlanningforAdvertising
  10. 10. Crypto user largely male dominated www.BitcoinWiser.com UserInsights
  11. 11. Bitcoin / Crypto user engagement by age group www.BitcoinWiser.com UserInsights
  12. 12. Trend level data suggest interest back on all time high levels after the devastating Crypto crash in Dec 2017 www.BitcoinWiser.com GoogleTrendInsights Online interest level data suggest North India most curious about Bitcoin in India, followed by traffic from Western India. Overall net interest for “Bitcoin” positive in India
  13. 13. Twitter and Telegram the GoTo sources for Indian Crypto communities to engage Exchange Facebook Fan Base Twitter Follower Base Telegram Userbase Youtube Subscribers WazirX 5400 28700 241147 4810 CoinDCX 1300 9311 10419 1560 ZebPay 26000 34600 6174 33300 BitBNS 5300 13800 24336 5200 Giottus 2200 1848 3485 392 PocketBits 2800 1889 477 162 Unocoin 2800 28600 736 6560 www.BitcoinWiser.com MostusedplatformstotradecryptocurrenciesinIndia New to Bitcoin in India? We recommend to Buy/Sell from WazirX. Click the link to get started https://wazirx.com/invite/8vy7pr99 Already have Bitcoin but want to trade other Cryptocurrencies? We recommend Binance. Click the link to get started https://www.binance.com/en/register?ref=10097330
  14. 14. www.BitcoinWiser.com Thank you for studying our report BitcoinWiserServiceSuite Hedge Fund Managing and optimize investor portfolio > INR10Cr Bitcoin Bootcamps* (focused primarily on technical education) An accelerated introduction to Bitcoin & Blockchain technologies Investment Advisory* Coaching & mentoring to invest in cryptocurrencies + custodial solutions (Be Your Own Bank) Who we are: • We are a team who passionately believe bitcoin and blockchain technology will drive global economic and social change • Our unique model enables us to deploy our resources for strategic advisory across a range of cryptocurrencies
  15. 15. Contact Us www.BitcoinWiser.com Click on the icon to redirect

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