1.
From Conversation to Conversion:
Turning Social Media into Sales
Thursday September 29, 2011
Sponsored by:

2.
The Stryve Group Story

3.
What were our options?

4.
What’s the difference?
=Chat at coffee shop
Great for packaged goods or
consumable products
=Networking event
B2B, finding key industry
contacts
=Tradeshow party
Lots of noise and quick
conversations—both
personal and business

5.
Why are we here today?
 Social media and how it
relates to sales
 Social media and sales
success stories
 6 things your can start
doing tomorrow that will
lead to better results using
social media

6.
What is Social Media?
Media:
the means of communication that
reach or influence people widely
• Traditional - radio and
television, newspapers,
magazines
=One-way communication

7.
What is Social Media?
Internet, Computers, Smartphones
Social = the ability to have a conversation re.
what you’ve just read, watched or heard
=Two way communication

8.
What is Social Media?
“Social media is the use of
technology to build a
relationship of know, like and
trust with friends, colleagues
and customers”

9.
Why Bother?
Customer Buying Behaviour is Changing:
 93% of buyers use online
search to begin the
buying process
 37% post questions on
social networking sites
 In 2010, 8 out of 10
households had access
to the Internet (Stats Can.)
 49% of consumers use
social media daily

10.
Standard Sales Pipeline
Generate / Qualify
Sell / Convert
Trade Up / Referral
Evangelize / Referral

11.
Herrle’s Farms

12.
Herrle’s Farms

13.
Reflect on Style and Use
 Ask yourself: When do I have idle time on my
hands?
 Easily monitor what your competitors are
doing by following their social media profiles
 Post messages to build rapport and trust
 Are you on Twitter? Facebook? LinkedIn?
Focus on the social media platform that fits
your personality

14.
Creating Your Own Strategy
1. Know yourself
2. Know your audience
3. Know your vehicles of communication
4. Align your resources (time, people and money)
5. Plan your work
6. Work your plan
7. Make adjustments

15.
Join and Complete Your Profile
Best practices of completing a profile
Insider Tip:
Link your Twitter account to your LinkedIn Account

16.
Join and Complete Your Profile
Example of a Well-Done Twitter Profile

17.
Creating a Facebook Page
Versus
Profile = Individual Pages = Business

18.
Create a Facebook Page
1. Post Pictures
2. Post promotions that will get people to share
3. Don’t forget to comment on things not directly related to
your business = build rapport and engagement

19.
Build your following
Step 1: Import all your Outlook calendar
contacts into your LinkedIn account

20.
Build Your Following
Step 2: Import
your LinkedIn
connections to
your Twitter
account

21.
How To Follow Experts
Step 1: Use the search function in Twitter, find the
experts in your field and follow them
Step 2: Re-tweet their information
Step 3: Look like a GENIUS EXPERT in the eyes of
your own friends and followers

22.
What should you “Tweet” and Post?
1. Re-tweet and hit the “Share” button on an article or a website
2. Listen + Respond = Engage
• @ashleysmith “I just had the worst bagel at The Bagel Cafe!”
• @bagelcafe “Sorry to hear that. Which one did you get? How can I
help?”
3. Sharing Tips and Tricks and News
 “How to prevent a pipe from bursting in your home http://bit.ly.92Vd5”
 “Google offers free WiFi in 47 airports http://bit.ly/12RWAc ”
4. Humorous
 “Isn’t Disney World just a people trap operated by a mouse?”
5. Questions
 “How can I use Facebook for my business? Suggestions and tips are
welcome!”
6. In the Trenches (how or what you’re doing in business)
 “Going to the Business Guru event this morning, very excited! #bizguru”

23.
Join Groups
Step 1: Go to LinkedIn.com
Step 2: Type target market into the search bar
Insider tips:
• Look for groups that are geographically
located near you

24.
Add Apps to your Smartphone
Step 1: Go to Blackberry
App World or iPhone App
Store
Step 2: Search “Twitter”,
“LinkedIn” and
“Facebook” respectively
Step 3: Download each app

25.
6 Things Every Business Owner Should Do
1. Join Twitter, Facebook and LinkedIn
 Complete your profile – 100%
2. Find your friends and colleagues
 Add them to your networks
3. Follow other experts & influencers in your field
 Share the information the experts are sending out
4. Post Updates and Tweet at least once a day
5. Join Groups
 Comment on topics of discussions
6. Add mobile social media apps to your smartphone

26.
Thank-you to our sponsors:

27.
Thanks for coming!
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