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Social media and journalists
Why Social Media matters …  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Twitter … and Facebook…  and LinkedIn… and Flickr…. and Tumblr…  and Blogger… and YouTube… and WordPress… and Foursquare…  and Google Reader…
Twitter July 2006 190 million Facebook  February 2004 500+ million LinkedIn December 2002 80 million Three main social media networks for journalists
What’s the difference? Twitter People you don’t know but who have common interests. Real-time search engine; platform for listening, promoting work; crowdsourcing. Facebook People you know or who know someone you know. Excellent source for finding sources; listening, sharing work; crowdsourcing. LinkedIn Colleagues, former colleagues, professionals. Online Rolodex you don’t have to update; good database of employees; good for crowdsourcing.  SM tool Community Journalistic advantage
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],If Facebook was a country….
“ Instead of meeting for a cup of coffee, I shoot the breeze with some PR folks/sources on Twitter.”  Story ideas | breaking news | beat checks | brand development
“ I tweet and retweet high-value  news and analysis on the economy, sustainability and urban issues.” Promote blogs, columns | new trip wire | appreciate the speed
“ Twitter is only as good as the people who are on it.”  Immediate | concise | different form of writing | good multimedia tool
Where things happen first
Linking to articles, distributing  content “ What's even more unique about Twitter is the way competitors share and comment on each other's work. I constantly RT links from my rivals.  .. ..  …  Both Twitter and LinkedIn are terrific for crowdsourcing. For example, after the tax bill passed, I sent out a tweet asking for tax experts to comment. Thanks to the viral nature of Twitter along with LinkedIn groups, I had a bunch of sources in no time.”
Linking, sharing, being a resource
A search engine rivaling Google
Searching  on Facebook
Twitter advanced search
Twitter  advanced search
BofA Twitter  advanced search
BofA Within 25 mi  of Denver Twitter  advanced search
LinkedIn: Today’s Rolodex Search: Semiconductors, Intel
Self-promotion, branding YOU
Self-promotion, taking it with you “ Used in the best way,  reporters are liberated from the  ivory tower of newsroom judgments  and can directly interact with readers…  the reporter becomes a recognizable  contact point for his stories and his beat.”
Integrate into news
Build traffic for new blog, new beat
Cultivating sources
Cultivating sources … scoop
Community… power of the network
Plea to Facebook friends
Anyone talking  about this? Real-time news .. right here, right now
Creating community
Diversity .. social media opens up  source base
The future  .. aggregation, telling stories together
Telling stories by aggregating social media
Where to go from here Be an early tester but a late adopter.  Find out what works for you and ignore the rest. Understand the landscape.  Learn the pros and cons of the biggest social media sites so you can use them better. Stay informed.  Twitter feed. Google reader.  Create lists.  Both Twitter and Facebook make this easy. Don’t flood the zone.  Use a tool like HootSuite that lets you save drafts and schedule updates on multiple networks and from multiple profiles, all at once.  Lose the guilt.  There’s no reason whatsoever to worry about what you miss on Twitter or Facebook.

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Social Media in Business Journalism - Reynolds Week 2011

  • 1. Social media and journalists
  • 2.
  • 3. Twitter July 2006 190 million Facebook February 2004 500+ million LinkedIn December 2002 80 million Three main social media networks for journalists
  • 4. What’s the difference? Twitter People you don’t know but who have common interests. Real-time search engine; platform for listening, promoting work; crowdsourcing. Facebook People you know or who know someone you know. Excellent source for finding sources; listening, sharing work; crowdsourcing. LinkedIn Colleagues, former colleagues, professionals. Online Rolodex you don’t have to update; good database of employees; good for crowdsourcing. SM tool Community Journalistic advantage
  • 5.  
  • 6.
  • 7. “ Instead of meeting for a cup of coffee, I shoot the breeze with some PR folks/sources on Twitter.” Story ideas | breaking news | beat checks | brand development
  • 8. “ I tweet and retweet high-value news and analysis on the economy, sustainability and urban issues.” Promote blogs, columns | new trip wire | appreciate the speed
  • 9. “ Twitter is only as good as the people who are on it.” Immediate | concise | different form of writing | good multimedia tool
  • 11. Linking to articles, distributing content “ What's even more unique about Twitter is the way competitors share and comment on each other's work. I constantly RT links from my rivals. .. .. … Both Twitter and LinkedIn are terrific for crowdsourcing. For example, after the tax bill passed, I sent out a tweet asking for tax experts to comment. Thanks to the viral nature of Twitter along with LinkedIn groups, I had a bunch of sources in no time.”
  • 13. A search engine rivaling Google
  • 14. Searching on Facebook
  • 17. BofA Twitter advanced search
  • 18. BofA Within 25 mi of Denver Twitter advanced search
  • 19. LinkedIn: Today’s Rolodex Search: Semiconductors, Intel
  • 21. Self-promotion, taking it with you “ Used in the best way, reporters are liberated from the ivory tower of newsroom judgments and can directly interact with readers… the reporter becomes a recognizable contact point for his stories and his beat.”
  • 23. Build traffic for new blog, new beat
  • 26. Community… power of the network
  • 27. Plea to Facebook friends
  • 28. Anyone talking about this? Real-time news .. right here, right now
  • 30. Diversity .. social media opens up source base
  • 31. The future .. aggregation, telling stories together
  • 32. Telling stories by aggregating social media
  • 33. Where to go from here Be an early tester but a late adopter. Find out what works for you and ignore the rest. Understand the landscape. Learn the pros and cons of the biggest social media sites so you can use them better. Stay informed. Twitter feed. Google reader. Create lists. Both Twitter and Facebook make this easy. Don’t flood the zone. Use a tool like HootSuite that lets you save drafts and schedule updates on multiple networks and from multiple profiles, all at once. Lose the guilt. There’s no reason whatsoever to worry about what you miss on Twitter or Facebook.