“I don’t know where to begin…. I’m not the expert. I don’t have enough time. I’ve tried this before.” Sound familiar? While marketing your training program can seem like a daunting task for HR and L&D professionals, it is actually much simpler than you might imagine. During this session, you will learn how to overcome these common challenges and understand the effect marketing has on your overall training program success. This session’s key learning objectives: -How to build excitement around your training program and drive utilization through a marketing strategy -Examples you can use to measure the success of your marketing efforts -An easy process to create simple resources that anyone can produce without marketing experience

2. Presenting Today
Rachel Grzeskowiak
Client Marketing Specialist
BizLibrary
Katie Miller
Marketing Events Strategist
BizLibrary

3. www.bizlibrary.com/demo

4. 9

5. My “Training Program” Journey

6. Marketing Your Training Program
I don’t know
where to
begin
I’m not
the expert
I don’t have
enough time I’ve tried
this before

7. 12
Poll question
What do you struggle with when it comes to marketing
your training program?
Marketing is out of my comfort zone
I don’t have enough time
I don’t know where to start
I’ve tried this before and it didn’t work

8. 13
Common Mistakes
Excitement ONLY at
the launch of your
program
One-size-fits-all
approach
Unorganized
Too little or Too much
communication

9. 14
Key Objectives
•How to build excitement around
your training program and drive
utilization
•Examples you can use to measure
success of your marketing efforts
•An easy process to create simple
resources that anyone can produce
without marketing experience

10. 615
POLL QUESTION
Score your marketing program. How do you think you’re doing?
I have no marketing plan.
I have a plan, but it needs improvement.
My marketing plan is a homerun!

11. What Does Marketing Your
Training Program Mean?
16
Communication Value Audience

12. Why is Marketing Your Training
Program Important?
17
INCREASE
UTILIZATION
BUILD
AWARENESS
INCREASE
ROI
CREATES A
LEARNING
CULTURE

13. Does Marketing Really
Make a Difference?
18
Companies that market their
training program see 214%
higher utilization compared to
those that do not.
Companies that market their
training program have a 220%
higher BizLibrary client score
than those that do not.

14. 292
2
486
244
0
100
200
300
400
500
Total Launches Elective Launches
Marketing Results
2019 2020

15. 20
#ALIGN20
4. Ask for feedback
How Do I Begin?
3. Create your plan
2. Define goals
1.Know your audience

16. 21
•Who are your learners?
•What are their job roles?
•Critical Skills
Know Your Audience – 1st Base

17. 22
•Employee turnover
•Voluntary course completion
•Engagement
•Internal promotions
•Customer service satisfaction
surveys
Goals – 2nd Base

18. Establish Program Goals
23
ORGANIZATION IMPACTFUL
TRAINING
DETERMINE
METRICS TO
MEASURE
SUCCESS
ALIGN WITH
OVERALL
STRATEGY

19. 24
• Purpose
• Delivery method
• Cadence
• Create marketing resources
Create Your Plan – 3rd Base

20. 25
What marketing strategies do you use
at your organization? Share your
favorite ideas in the group chat!

21. 26
BizLibrary Can Help!

22. Start With a Theme
27
SEASONS HOLIDAYS
TRENDING
TRAINING
TOPICS

23. 28
Use Your Internal
Resources
Utilize your internal
resources to create
eye-catching flyers,
emails, and more!

24. 29
Align With Program Goals and Core Values

25. University
All Stars
Learning Engine
Learning Portal
Learning Institute
…get creative!
30
Brand Your Program

26. 31
Identify a Champion
• Word of mouth
• Record their own training
• Tell their story in the newsletter
or company intranet
• Give incentives

27. 32
Use Gamification and Incentives
Use gamification and
incentives.

28. 33
Ask for Feedback – Home Base
Regularly survey your employees
about their thoughts on the training
program and make necessary
adjustments

29. 34
Reviewing the Results
Did the marketing
work?
Did the techniques
work?
What did we gain from
this?
Review program
utilization

30. 35
Key Takeaways
Marketing is a necessity
•Know your audience
•Set program goals
•Engage with your learners
•Gather feedback and evaluate
results
•Make necessary adjustments
•Keep it fresh!

31. Questions?

32. FREE DOWNLOAD!
The Complete Training Program Checklist
In this infographic, you’ll learn:
•Tasks necessary for a three-phased program
approach
•Essential components of an employee training
program
•When to adjust your program and when to keep going
Download automatically from
the resource widget!

33. Learn How BizLibrary Can Help Your Organization!
Let us know through the poll or survey if you'd like a free
customized consultation with one of our product specialists.
www.bizlibrary.com

34. Join us for upcoming webinars!
www.bizlibrary.com/resources
For Upcoming and On-Demand Webinars
Bringing Human Connection Back to
Management
Thursday, November 12
12:00 pm CT/1:00 pm ET
5 Key Areas to Include in Your 2021 Planning
for a Stronger Company Culture
Tuesday, November 17
1:00 pm CT/2:00 pm ET

35. Thank you for attending!
Katie Miller
Marketing Events Strategist
BizLibrary
Rachel Grzeskowiak
Client Marketing Specialist
BizLibrary