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MODERATOR
Dr. Basil Peters, CEO, Strategic Exits Corp and
Author of: “Selecting Your M&A Advisor” and “Early Exits”
PANEL
Darin Brock, Business Development, TorQuest Partners Inc.
Ed Giacomelli, Managing Director, Crosbie & Company Inc.
Bruno Suppa, Partner, Financial Advisory Services, BDO Canada LLP
Randy Williamson, Partner, Aird & Berlis LLP
HOW TO BUILD THE BEST EXIT TEAM
(& WHAT IT WILL COST)
OUTLINE
• Introductions
• Building the Ideal Exit Team
• Terminology
• M&A Advisor Success Rate
• Selecting Your M&A Advisor
• What the Team will Cost
• Resources
THE IDEAL EXIT TEAM
• The single most controllable factor in determining
whether a saleable company will actually be sold is
the capability of the exit team
• Who are the ideal members of an exit team?
WHAT IS AN M&A ADVISOR?
• Is that the same thing as an Investment Banker?
• How is that different from a Business Broker?
• What do M&A Advisors do and why do you need one?
M&A ADVISOR QUALITY
• With almost every service, there are varying quality levels
available.
• For M&A advisory engagements, what’s the difference between:
1. Gold (premium)
2. Silver (mid-range)
3. Bronze (economy)
• Service levels?
TYPES OF M&A TRANSACTIONS
• What is a fully marketed transaction?
• What is an unsolicited offer?
• What are the differences?
M&A ADVISOR SUCCESS RATE
• One of the secrets of the M&A business is that paid M&A
professionals very often fail to complete a transaction
• There are no statistics available on this and the professionals
almost never talk about it
• After a company engages an M&A advisor, what are the
probabilities they will actually end up completing the sale?
M&A ADVISOR SELECTION CRITERIA
• Reputation for transaction completion rate
• Reputation for getting exceptional price and terms
• Reputation for being a good 'bad guy'
• Chemistry and experience with seller psychology
• Geographic proximity
• Post transaction service (warranty work)
• Domain expertise
• Fees
M&A ADVISORY FEES
• For a “fully marketed” global search – researching 50 to 250
companies
• And a “Gold” quality service
• Work fees usually $50,000 regardless of the company size
(less if not busy)
• Success fee, including the work fee, from:
o 8 to 10% for sales under $5 million
o 5 to 8% for sales from $10 to 30 million
o 2 to 4% in the $100 million range
SUCCESS FEES VS QUALITY AND SCOPE
FOR A $20 TO 30 MILLION TRANSACTION
Service
Level
Fully Marketed
Global Search
Limited to
3 or 4 Buyers
Gold
7% 3.5%
Silver
5% 2.5%
Bronze
3.5% 1.75%
Reference: http://www.exits.com/blog/ma-advisor-fees-selling-business/
PRICE RECEIVED AND M&A ADVISOR FEES
-50%
0%
50%
Low Average High
PriceandFeeDifferences*
M&A Advisor Quality
Additional Cash
to Shareholders
Reduced
Cash
*Estimated Ranges
Price Received 
Fees Paid 
LEGAL AND ACCOUNTING FEES
• Legal and accounting fees vary widely depending on the
complexity, not the size
• For a simple, clean transaction legals might only be $25,000
• But for a complex deal can easily be
$1 million or more
• Accounting costs can be a few thousand to over $100,000 if audits
haven’t been done

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How to build the best exit team (& what it will cost)

  • 1. MODERATOR Dr. Basil Peters, CEO, Strategic Exits Corp and Author of: “Selecting Your M&A Advisor” and “Early Exits” PANEL Darin Brock, Business Development, TorQuest Partners Inc. Ed Giacomelli, Managing Director, Crosbie & Company Inc. Bruno Suppa, Partner, Financial Advisory Services, BDO Canada LLP Randy Williamson, Partner, Aird & Berlis LLP HOW TO BUILD THE BEST EXIT TEAM (& WHAT IT WILL COST)
  • 2. OUTLINE • Introductions • Building the Ideal Exit Team • Terminology • M&A Advisor Success Rate • Selecting Your M&A Advisor • What the Team will Cost • Resources
  • 3. THE IDEAL EXIT TEAM • The single most controllable factor in determining whether a saleable company will actually be sold is the capability of the exit team • Who are the ideal members of an exit team?
  • 4. WHAT IS AN M&A ADVISOR? • Is that the same thing as an Investment Banker? • How is that different from a Business Broker? • What do M&A Advisors do and why do you need one?
  • 5. M&A ADVISOR QUALITY • With almost every service, there are varying quality levels available. • For M&A advisory engagements, what’s the difference between: 1. Gold (premium) 2. Silver (mid-range) 3. Bronze (economy) • Service levels?
  • 6. TYPES OF M&A TRANSACTIONS • What is a fully marketed transaction? • What is an unsolicited offer? • What are the differences?
  • 7. M&A ADVISOR SUCCESS RATE • One of the secrets of the M&A business is that paid M&A professionals very often fail to complete a transaction • There are no statistics available on this and the professionals almost never talk about it • After a company engages an M&A advisor, what are the probabilities they will actually end up completing the sale?
  • 8. M&A ADVISOR SELECTION CRITERIA • Reputation for transaction completion rate • Reputation for getting exceptional price and terms • Reputation for being a good 'bad guy' • Chemistry and experience with seller psychology • Geographic proximity • Post transaction service (warranty work) • Domain expertise • Fees
  • 9. M&A ADVISORY FEES • For a “fully marketed” global search – researching 50 to 250 companies • And a “Gold” quality service • Work fees usually $50,000 regardless of the company size (less if not busy) • Success fee, including the work fee, from: o 8 to 10% for sales under $5 million o 5 to 8% for sales from $10 to 30 million o 2 to 4% in the $100 million range
  • 10. SUCCESS FEES VS QUALITY AND SCOPE FOR A $20 TO 30 MILLION TRANSACTION Service Level Fully Marketed Global Search Limited to 3 or 4 Buyers Gold 7% 3.5% Silver 5% 2.5% Bronze 3.5% 1.75% Reference: http://www.exits.com/blog/ma-advisor-fees-selling-business/
  • 11. PRICE RECEIVED AND M&A ADVISOR FEES -50% 0% 50% Low Average High PriceandFeeDifferences* M&A Advisor Quality Additional Cash to Shareholders Reduced Cash *Estimated Ranges Price Received  Fees Paid 
  • 12. LEGAL AND ACCOUNTING FEES • Legal and accounting fees vary widely depending on the complexity, not the size • For a simple, clean transaction legals might only be $25,000 • But for a complex deal can easily be $1 million or more • Accounting costs can be a few thousand to over $100,000 if audits haven’t been done