Before you spend money on marketing or advertising, do these steps. They aren't as simple as they seem.

1. Business Plan
Your business could be doing better.
To get things off the ground, you can just plan to work or
you can work a plan.
Here are the 4 steps that will help any business take off.
Order is important.
Reach for the moon!
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2. Business Plan
1. Get Your Offers Right
2. Get Your Message Right
3. Get Your Product & Service Delivery Right
4. Get the Marketing Right
> Continuously Innovate New Offerings
Reach for the moon!
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3. Business Plan
Get Your Offers Right
Make sure there is demand for what you plan to sell.
If your business is struggling, consider new products and services.
If your offer is not unique, wanted or priced well, it won’t sell. Marketing won’t
help. FaceBook and Twitter won’t help.
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4. Business Plan
Get Your Message Right
Make sure people understand and want what you are selling.
Pizza? Say pizza. Don’t say “we offer a unique dining experience of a flat round
thing covered with tomato sauce and cheese.”
If you sell a service, be clear. For example, if you sell an editing service, don’t
say “I fix books.” Say, “I offer a complete editing service of your completed
manuscript. I will tune the words and correct the grammar to enhance your
chances of getting your book published.”
Be clear about what you are selling. And above all, be unique.
Boring does not sell.
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5. Business Plan
Get Your Product & Service Delivery Right
Make sure you can deliver on your promises.
Do you complete work quickly?
Do you ship on time?
Is your product reliable?
Is your packaging right?
Is your service excellent?
Many businesses jump to marketing before fixing these things.
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6. Business Plan
Continuously Innovate New Offerings
You are never, ever done improving your business. Every business can be ‘better’.
Small improvements aggregate to big results™
Be ready to replace your best seller with an even better seller! (Product or service)
Innovation is the key to long term survival. Many businesses fail because they were
once very successful and then stopped innovating.
You are never done. Remember! Entropy never stops eating away at your progress.
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7. Business Plan
Get the Marketing Right
Now you can start marketing.
Start with your own website. Get the message right on your site.
Next: Google’s pay-per-click advertising. That’s the most efficient way to build
sales if you done the previous steps.
Shoot for as few clicks with the most calls to your business as possible. That’s
right. Lots of clicks but no calls isn’t good. The ideal would be that every click
lead to a call which lead to a sale, right?
So, do you want clicks or calls?
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8. Business Plan
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Social Media? Maybe.
See that? A big MAYBE. Social media, Facebook, Twitter and Google+ probably
won’t don’t anything for your business.
If you answer your phone and personally interact with your customers, you will
gain more than if you spend hours posting on social media.
People don’t want businesses as friends. They do seek like-minded
communities. If you do use social media, be prepared to make a big investment
in time and energy.

9. You can reach the moon if you follow these steps.
I’ll see you in the Sea of Tranquility!
Chris Reich
www.TeachU.com
www.BizPhyZ.com
(530) 467-5690
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