Shielding your team from the disruption of change creates a culture of whiners. Letting them solve problems and give input as disruptions occur, creates a stronger, more adaptive team.

1. Positive Disruptive Change
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“Change is an opportunity for positive disruption. The benefits of a
given change are in proportion to the disruption.”
Chris Reich, TeachU.com, BizPhyZ.com

2. Positive Disruptive Change
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“If you are working harder than the person that asked for the change,
you are compounding the problem.”
Michael Cardus, Create-Learning.com

3. Positive Disruptive Change
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Positive Disruptive Change
Questions to Address
Isn’t disruption always a bad thing?
Shouldn’t disruption be minimized during change?
What is positively disruptive change?
Let’s look at these questions

4. Positive Disruptive Change
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Isn’t disruption always a bad thing?
No.
We think of disruption in negative terms but shouldn’t. True,
some disruption is negative.
An earthquake is disruptive. (Bad)
A holiday is disruptive. (Good)

5. Positive Disruptive Change
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Shouldn’t disruption be minimized during change?
No.
Negative disruption should be minimized.
Injuries, production loss, error (Minimize these)
Positive disruption should never be minimized.
Innovation, adaptation, cooperation, consultation (Keep these)
Don’t be so afraid to shake things up!

6. Positive Disruptive Change
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What is positive disruptive change?
Positive disruptive change is an opportunity to exercise
adaptation. Teams that are flexible, adaptable are stronger and
better able to work through change and business cycles.
Allowing teams to deal with disruption, rather than sheltering
them from it, makes them better thinkers and better team
players.

7. Positive Disruptive Change
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What is positive disruptive change?
I met a CEO who required everyone to change office every year.
This very disruptive act became a morale and business builder.
People learned to accept change and adapt to new
environments.
The corner office didn’t belong to the CEO. If you were now
located next to the sales manager, next year you might be next
to the CFO. It changes perspective.
The move refreshed outlook.

8. Positive Disruptive Change
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What is positively disruptive change?
What happened when Apple introduced the I-Phone?
That was disruptive change on a grand scale.
It completely disrupted both the cell phone market and the
camera market.
It certainly didn’t hurt Apple.

9. Positive Disruptive Change
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Apple People Are Used to Disruption
Steve Jobs was never happy.
Whatever was the superstar product of the day,
he wanted better. Way better.
Apple people are very used to disruption.
That builds flexibility, morale, team cooperation.

10. Positive Disruptive Change
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The “How To”
Let’s say you’re putting a new sales management system in
place. You can get it perfect, then roll it out to the sales team.
Tell them “this is it”. Conduct training. Go “live”.
Or
You can open the new system and invite the sales team to break
it. Put in orders, test it. Provide feedback. Invite them to tell you
what to change. Listen. Modify it. Then roll it out.

11. Positive Disruptive Change
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The “How To”
You want to improve a product so you instruct engineering to
make design improvements. They improve your widget. You then
provide the sales team with the widget and new pricing.
Or
You can put engineering, sales and marketing in a room and
instruct them to come up with some new ideas, not just
improvements. Give them the tools and let them create.
They will.

12. Positive Disruptive Change
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Final Example
Asked to bring change to a company, in this case a sales increase, I
started with a meeting. I got everyone together and gave them the
exciting news that management was investing in marketing.
These are actual comments:
– It won’t happen.
– Now what?
– What do I have to do?
– Fine, but I’m too busy. Don’t ask me for help.
– I’m not making cold calls.
– Good luck with that.
There is a lot of resistance to overcome when teams aren’t used to
change.

13. Positive Disruptive Change
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Summary
When teams are buffered from disruption, they become more
easily knocked off track by change. They learn to resist change.
Protecting people from change produces whiners.
Allowing teams to deal with positive disruption produces highly
innovative, creative winners.
Do you want whiners or winners?

14. Positive Disruptive Change
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Thank You
Chris@BizPhyZ.com or Chris@TeachU.com
www.BizPhyZ.com for workshops on innovation
www.TeachU.com for help with bringing change to your business
or organization.
(530) 467-5690
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