This document discusses account-based marketing (ABM) as an alternative to traditional lead-based marketing. ABM focuses marketing and sales efforts on specific accounts or companies rather than individual leads. It notes that on average, only 1% of leads turn into customers for most companies. The document advertises an event in San Francisco on February 25, 2016 about ABM featuring speakers Dave Rigotti and Sangram Vajre and provides resources for ABM tools and communities.

1. Flipping Funnels with Account
Based Marketing
featuring Dave Rigotti and Sangram Vajre

2. Dave Rigotti Sangram Vajre

4. Only 1% of leads turn into
customers for the average company.
Forrester

8. Visit Opp.Lead
Researcher Users
Decision
Maker
One Account / Company

9. February 25, 2016 | San Francisco

10. o Terminus.com: Account based marketing
o Bizible.com: Account based measurement / reporting
o FlipMyFunnel.com: Premier ABM community
Resources