Do you remember the addictive game captured the attention of
millions around the world in 2009?
Let’s dive into the captivating world of Angry Birds, a game that took
the gaming industry by storm and became a global sensation.
Whether you're a seasoned gamer or this just sparked some
curiosity, join in as we explore the historical, social, economic, and
design aspects of Angry Birds.
• Let’s reverse all the way back to
the late 2000s when touchscreens
were revolutionising mobile
• In this era, Rovio Entertainment,
came up with this genius game
that combined physics-based
gameplay with the new
capabilities of smart devices (Leith
et al., 2013).
• In December of 2009 Angry Birds
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4. How to play!
Step 1: Download Angry Birds
from your App Store select the
version you prefer.
Step 2: Choose a level from the
available options and tap "Play"
to begin. Progression may
require clearing previous levels.
Step 3: In Angry Birds 2, select
a specific bird by tapping the
corresponding card in the lower-
left corner. Earn keys to unlock
new bird types as you play
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5. How to play!
Step 4: Aim by pulling back on the
slingshot with your finger. Tap and drag
the bird in the slingshot to determine its
direction and distance. Use the dotted
line as a guide for the bird's path.
Step 5: Release your finger to launch the
bird. It will destroy or damage obstacles
it encounters along its flight path.
Step 6: Activate special abilities by
tapping the screen while the bird is in
mid-flight. Each bird colour has a unique
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• Objective: Destroy all the pigs by launching
your angry birds at them, utilizing various
structures made of wood, glass, stone, and
• Score points: Earn points by damaging pigs,
destroying structures, and having leftover
birds at the end. Aim for the highest score and
aim to achieve a three-star rating for each level
(Leith at al., 2013).
• Special abilities: Unlock the Mighty Eagle and
Spells to tackle challenging levels. Use these
abilities strategically, but note that they come
at a cost and won't earn you stars. In Angry
Birds 2, four additional spells were introduced
for more gameplay variety
7. Social & Cultural Impact
Revenue generation: The freemium
model allowed Angry Birds to generate
substantial revenue for Rovio
Versions and adaptations: The game's
success led to the development of
various versions and adaptations,
solidifying its position as a prominent
franchise in the gaming industry.
Platform diversity: Angry Birds expanded
its reach by being available on multiple
platforms and devices, ensuring its
accessibility to a wide audience.
8. Economic Aspects
Revenue generation: The freemium model
allowed Angry Birds to generate substantial
revenue for Rovio Entertainment, the game's
Platform diversity: Angry Birds expanded its
reach by being available on multiple platforms
and devices, ensuring its accessibility to a wide
Versions and adaptations: The game's success
led to the development of various versions and
adaptations, solidifying its position as a
prominent franchise in the gaming industry.
9. Design & Technical
• The gameplay of Angry Birds revolves around flinging
birds with different abilities at structures built by pigs to
• Strategic aiming, timing, and skilful execution are
essential to succeed in each level, thanks to the game's
• The game's design features vibrant visuals, charming
characters, and captivating sound effects that contribute to
an immersive experience.
• Evolving level designs, new bird abilities, and challenging
obstacles keep players engaged, ensuring the game
remains fresh and enjoyable.
Figure 10 Meet the Blues (Angry Birds,
• Angry Birds has made a profound impact on
the gaming industry through its rich history,
influential social presence, economic
achievements, and ground-breaking design.
• This game has consistently entertained and
captivated players of all generations,
demonstrating that a simple yet addictive
gameplay formula can truly resonate with
millions of individuals.
• So, whenever you encounter a bird on a
slingshot, reflect on the game that once
revolutionised the gaming world: Angry Birds.
Angry Bird Launching
• Admin. (2015, December 18). How Angry Birds started [web log]. Retrieved May 23, 2023, from https://blog.lifetimecode.com/2015/12/28/how-angry-birds-
• Boylls, T. (2022). Learning the Basics. How to Play Angry Birds. Multi Platform Smartphone Games. Retrieved May 24, 2023, from https://www.wikihow.com/Play-
• Katkoff, M. (2017). Data that drives app growth . How Angry Birds 2 Multiplied Revenues in a Year. Game Developer. Retrieved May 24, 2023, from
• Leith, A., Wilkins, L., & Harvey, J. (2013, January 22). Digital Games 1 (FW2012 – section 1). Digital Games 1 (FW2012 – Section 1) " Blog Archive " Angry Birds _
Let’s Get Physical. http://blog.ocad.ca/wordpress/digf6a08-fw201203-01/2013/01/angry-birds-_-lets-get-
• Rovio Entertainment Corporation. (2016). Angry Bird Launching. Similar Web. Retrieved May 24, 2022, from https://www.similarweb.com/app/google-
• Rovio. (2012). Angry Birds Team up with Nasa. Angry Birds Space gets 10m downloads in three days. Newsbeat. Retrieved May 24, 2023, from
• Shaw, L. (2013). The exceptionally popular Angry Birds smart phone app has grown into a full-blooded pop cultural sensation. The Simpsons’ writer Jon Vitti to script
‘Angry Birds’ movie. The Washington Post. Retrieved May 24, 2023, from https://www.washingtonpost.com/lifestyle/style/the-simpsons-writer-jon-vitti-to-script-
• Youtube. (2015). Angry Birds 2- Meet the Blues: Cool with Ice. Angry Birds 2 – Meet The Blues: Cool With Ice. Retrieved May 24, 2023, from
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