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MK 315 Subcultural Immersion Project: BC
1. BOSTON
COLLEGE
Subculture Immersion Project
Blair Mosberg
MK 315 Spring 2012
2. BOSTON COLLEGE
• Chestnut Hill, MA
• Founded in 1863
• Approx. 9,000 undergrads
• Jesuit
3. METHODS
• 3 in-depth interviews
– Andrew (AL), Brenda (BA), Debra (DS)
• Observation
– Transportation
– Eating in dining halls
• Participation
– Basketball game
– Hockey game
4. IDI HIGHLIGHTS
Compare BC students to other students in
Boston
“In general, I would say that BC students are more
well-rounded” –DS
“As Steve Almond kindly puts it, „The entire
campus looks like a J. Crew catalog with a slight
hangover.‟” -BA
5. How often do you leave campus,
and for what reasons?
• Every other week / 2-3 times per month
• Dine out
• Study at coffee shops
• Shopping
• Bars once in a while
6. Campus-wide obsessions
“Uggs, Uggs and moreUggs” –DS
“eating salads and going to the plex…with their
yoga mats in tote for yoga class” –DS
“Making Appearances at Hillside Café, sports
players, Uggs” –AL
“The guy who looks like Edward Cullen, everyone
knows who he is.” –BA
7. Unwritten rules of behavior
“Using trays in dining halls is a no-no. It’s the
sure sign of a freshman.” –BA
“’Rule of 3,’ where a freshman guy is expected
to bring 3 girls to any upper classman party he
is invited to. –AL
“If you go on facebook in the library, know you
will be judged” –DS
8. Student & faculty icons
• Eagles Nest Piano Guy
• Religious leaders
• Pro athlete alumni
• Coaches
12. BASKETBALL GAME
• BC upset FSU •Yellow
– was a big deal Superfan shirt
• Students sat together
13. HOCKEY GAME
• 3 full student sections • Coach Jerry York
• It‟s all your fault! Cheer • Live tweet
14. CONCLUSION
• Felt most immersed when sorting through
data
• Usually thought, “this is not for me”
• Reaffirmed preconceived notions
• Learned more than what I already knew
Editor's Notes
there is a random piano in one of the lunch-only dining halls and he would play it during lunch when he didn’t have class and he is really good!Religious: Father Don who does pregame prayer, Father Himes, a professor, Father Joe, does a freshman introductionAthletes: Matt Ryan plays for Atlanta Falcons, Mark Herzlich plays for NY Giants,Jimmy Hayes plays hockey for Blackhawks, Coaches: Jerry York, has a stern personality, hockey team’s success
First time taking a campus shuttle by myselfHave to follow the crowdNo sense of security
Shit BC girls say: http://www.youtube.com/watch?v=d95xIx5pviM
1 student sectionPeople not wearing the superfan shirt looked out of place, even if it was just a different BC shirt
