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Why PR & Content Marketing Are Turning into the Same Thing

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PR is creating a lot more content for clients - blog posts, social media channels, whitepapers, eBooks, and more - meanwhile, content marketing is getting more popular as a way to build a brand and generate leads.

In this presentation, we talk about just how closely connected PR & content marketing really are. In fact, they're so closely connected that they may just about be the same thing at this point.

If you want to learn more, check out our free eBook at the end of the presentation!

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Why PR & Content Marketing Are Turning into the Same Thing

  1. MARCH COMMUNICATIONS WHY PR AND CONTENT MARKETING ARE TURNING INTO THE SAME THING Why PR & Content Marketing Are Turning into the Same Thing @marchpr marchpr.com
  2. MARCH COMMUNICATIONS Before the Internet… PR firms worked with news outlets to publish a story about a client, and the publications were gatekeepers. WHY PR AND CONTENT MARKETING ARE TURNING INTO THE SAME THING
  3. MARCH COMMUNICATIONS Before the Internet… PR firms worked with news outlets to publish a story about a client, and the publications were gatekeepers. WHY PR AND CONTENT MARKETING ARE TURNING INTO THE SAME THING After the Internet… Today, PR firms can directly connect with target audiences through blog posts, email newsletters, videos, eBooks and more.
  4. MARCH COMMUNICATIONS That’s left everyone wondering… WHY PR AND CONTENT MARKETING ARE TURNING INTO THE SAME THING What’s next?
  5. MARCH COMMUNICATIONS The Facts Content Is more important than ever, because it’s how companies get found and drive business online. WHY PR AND CONTENT MARKETING ARE TURNING INTO THE SAME THING
  6. MARCH COMMUNICATIONS The Facts Content Is more important than ever, because it’s how companies get found and drive business online. PR Helps promote that content. WHY PR AND CONTENT MARKETING ARE TURNING INTO THE SAME THING
  7. MARCH COMMUNICATIONS The Facts Content Is more important than ever, because it’s how companies get found and drive business online. PR Helps promote that content. And Helps create that content. WHY PR AND CONTENT MARKETING ARE TURNING INTO THE SAME THING PR Videos Bylines eBooks Press Releases Blog Posts Case Studies White Papers Email Newsletters
  8. MARCH COMMUNICATIONS WHY PR AND CONTENT MARKETING ARE TURNING INTO THE SAME THING Bylines Videos eBooks Press Releases Blog Posts Case Studies White PapersEmail Newsletters Content marketing Can be applied to create a lead generation engine. When PR is helping create…
  9. MARCH COMMUNICATIONS The Proof PR Newswire Studied how additional content affects press releases. WHY PR AND CONTENT MARKETING ARE TURNING INTO THE SAME THING
  10. MARCH COMMUNICATIONS The Proof PR Newswire Studied how additional content affects press releases. Content increases views by: WHY PR AND CONTENT MARKETING ARE TURNING INTO THE SAME THING Photos
  11. MARCH COMMUNICATIONS The Proof PR Newswire Studied how additional content affects press releases. Content increases views by: WHY PR AND CONTENT MARKETING ARE TURNING INTO THE SAME THING Photos Videos
  12. MARCH COMMUNICATIONS The Proof PR Newswire Studied how additional content affects press releases. Content increases views by: WHY PR AND CONTENT MARKETING ARE TURNING INTO THE SAME THING Photos Videos PDFS, Presentations, etc.
  13. MARCH COMMUNICATIONS The News Third-party recommendations Are still crucial, but additional content like blog posts, newsletters and eBooks can help build an online presence that attracts prospects and generates leads. WHY PR AND CONTENT MARKETING ARE TURNING INTO THE SAME THING
  14. MARCH COMMUNICATIONS The News Third-party recommendations… Are still crucial, but additional content like blog posts, newsletters and eBooks can help build an online presence that attracts prospects and generates leads. WHY PR AND CONTENT MARKETING ARE TURNING INTO THE SAME THING One study of online consumers found…
  15. MARCH COMMUNICATIONS The Equation All of this brings us to… The growing relationship between PR & content marketing. Content marketing is nothing without promotion and outreach. PR is nothing without material to pitch and relationships to build. WHY PR AND CONTENT MARKETING ARE TURNING INTO THE SAME THING
  16. MARCH COMMUNICATIONS The Equation All of this brings us to… The growing relationship between PR & content marketing. Content marketing is nothing without promotion and outreach. PR is nothing without material to pitch and relationships to build. Want to learn the whole story? Download our free eBook! WHY PR AND CONTENT MARKETING ARE TURNING INTO THE SAME THING

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