$15 Billion dollars worth of
fruits & vegetables thrown
out per year
80% of freshwater used to
produce fruits & vegetables
US spends about $1 billion in
disposal of food waste
40% of food in the US goes
23% of US methane
emissions comes from
Men & women ages 18-
$6 billion dollars in sales of made-to-order & packaged smoothies
Low-barriers to entry
World market for smoothies is projected to reach $9 billion by 2015
How often do you purchase smoothies?
How much are you willing to pay for a smoothie?
Why do you choose a smoothie: a snack, meal
replacement, dessert, or other?
Does it matter if the smoothie uses organic or inorganic
ingredients and healthy or unhealthy?
Notes de l'éditeur
Grocery stores are throwing out ugly fruits and vegetables which is contributing to food waste and smoothies are expensive.
Focus in Washington D.C., one of the healthiest cities in the United States, metropolitan, aim at men and women from the ages ranging from 18-60, who are in a time crunch while also health and environmentally conscious, middle class (disposable income)
Prior year growth rate 2.3%
Projected growth rate of about 10-13%
Market Value = 2,943,650
Prior year growth rate : 10%
Projected growth rate : 50%
The smoothie market in the U.S. generates more than $6 billion in sales each year, and smoothie consumption has nearly doubled in the last five years. In 2011, one-third of the American population purchased smoothies and the number of smoothie businesses is expected to triple during this decade
Mainly the health and wellness movement
Interviewed 5 people
213308 (# of users)*4.6(times per month)*3.00(product price) = 2,943,650
Average price willing to pay $5.10
Most people said it would be a snack or morning drink
4/5 said it mattered if it was healthy, want it to be