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Outof shape Smoothies

  1. Out of Shape Smoothies Annee Carrigg, Blake Pakos & Carmen Julia
  2. The Problem  $15 Billion dollars worth of fruits & vegetables thrown out per year  80% of freshwater used to produce fruits & vegetables  US spends about $1 billion in disposal of food waste  40% of food in the US goes uneaten  23% of US methane emissions comes from landfill food
  3. The Market  Washington D.C.  Men & women ages 18- 60  Health conscious  Environmentally conscious
  4. Smoothie Industry  $6 billion dollars in sales of made-to-order & packaged smoothies  Low-barriers to entry  World market for smoothies is projected to reach $9 billion by 2015
  5. Trends
  6. Interviews  How often do you purchase smoothies?  How much are you willing to pay for a smoothie?  Why do you choose a smoothie: a snack, meal replacement, dessert, or other?  Does it matter if the smoothie uses organic or inorganic ingredients and healthy or unhealthy?

Notes de l'éditeur

  1. Grocery stores are throwing out ugly fruits and vegetables which is contributing to food waste and smoothies are expensive.
  2. Focus in Washington D.C., one of the healthiest cities in the United States, metropolitan, aim at men and women from the ages ranging from 18-60, who are in a time crunch while also health and environmentally conscious, middle class (disposable income) Prior year growth rate 2.3% Projected growth rate of about 10-13% Market Value = 2,943,650
  3. Prior year growth rate : 10% Projected growth rate : 50% The smoothie market in the U.S. generates more than $6 billion in sales each year, and smoothie consumption has nearly doubled in the last five years. In 2011, one-third of the American population purchased smoothies and the number of smoothie businesses is expected to triple during this decade
  4. Mainly the health and wellness movement
  5. Interviewed 5 people 213308 (# of users)*4.6(times per month)*3.00(product price) = 2,943,650 Average price willing to pay $5.10 Most people said it would be a snack or morning drink 4/5 said it mattered if it was healthy, want it to be