Out of Shape
Smoothies
Annee Carrigg, Blake Pakos & Carmen Julia

The Problem
 $15 Billion dollars worth of
fruits & vegetables thrown
out per year
 80% of freshwater used to
produce fruits & vegetables
 US spends about $1 billion in
disposal of food waste
 40% of food in the US goes
uneaten
 23% of US methane
emissions comes from
landfill food

The Market
 Washington D.C.
 Men & women ages 18-
60
 Health conscious
 Environmentally
conscious

Smoothie Industry
 $6 billion dollars in sales of made-to-order & packaged smoothies
 Low-barriers to entry
 World market for smoothies is projected to reach $9 billion by 2015

Trends

Interviews
 How often do you purchase smoothies?
 How much are you willing to pay for a smoothie?
 Why do you choose a smoothie: a snack, meal
replacement, dessert, or other?
 Does it matter if the smoothie uses organic or inorganic
ingredients and healthy or unhealthy?