To get more cool online marketing tips: http://dotcomgains.com Photo credits: 1 - http://www.flickr.com/photos/99472898@N00/3497587443/ 2 - http://www.flickr.com/photos/11590131@N04/4317336310/ 3 - http://www.flickr.com/photos/ntr23/4348757783/in/photostream/ 4, 5, 7, 8 & 23 - http://www.flickr.com/photos/dunechaser/ 9 - http://www.flickr.com/photos/kalexanderson/5762357765/in/set-72157626866619940/ 10 - http://www.flickr.com/photos/99472898@N00/5703672288/ 12 - http://www.flickr.com/photos/45940879@N04/5934449330/ 13 - http://www.flickr.com/photos/hoyvinmayvin/5469321979/in/photostream/ 14 - http://www.flickr.com/photos/hoyvinmayvin/5167032467/in/photostream/ 16 - http://www.flickr.com/photos/54459164@N00/6283424777/ 17 - http://www.flickr.com/photos/kalexanderson/7456303860/in/set-72157626866619940/ 18 - http://www.flickr.com/photos/54459164@N00/7006997522/in/set-72157625256883183/ 19 - http://www.flickr.com/photos/38451115@N04/5606183129/ 21 - http://www.flickr.com/photos/64097118@N06/7830458484/ 22 - http://www.flickr.com/photos/47287396@N05/7912661982/ 25 - http://www.flickr.com/photos/hoyvinmayvin/5193112579/in/set-72157603923921085/ 26 - http://www.flickr.com/photos/38451115@N04/5264116410/ 27 - http://www.flickr.com/photos/9842867@N04/6344576704/ 29 - http://www.flickr.com/photos/99472898@N00/5385321836/ 30 - http://www.flickr.com/photos/hoyvinmayvin/5182911240/in/photostream/ 31 - http://www.flickr.com/photos/hoyvinmayvin/5356131528/in/photostream/ 32 - http://www.flickr.com/photos/pedrovezini/5765384070/in/photostream/ 34 - http://www.flickr.com/photos/hoyvinmayvin/5562719438/in/photostream/ 35 - http://www.flickr.com/photos/47287396@N05/5776581503/ 36 - http://www.flickr.com/photos/74007022@N00/5618576278/ 40 - http://www.flickr.com/photos/38451115@N04/5589243043/ 42 - http://www.flickr.com/photos/29059992@N03/5370376932/ 43 - http://www.flickr.com/photos/95492938@N00/5560969202/ 44 - http://www.flickr.com/photos/hoyvinmayvin/5172081523/in/se 46 - http://www.flickr.com/photos/99472898@N00/4229954645/ 47 - http://www.flickr.com/photos/hoyvinmayvin/5469321461/in/photostream/ 48 - http://www.flickr.com/photos/49644719@N06/6188957269/ 49 - http://www.flickr.com/photos/49644719@N06/6005462943/ 51 - http://www.flickr.com/photos/49462908@N00/5015902174/ 52 - http://www.flickr.com/photos/38451115@N04/5425203489/ 53 - http://www.flickr.com/photos/54459164@N00/7054197533/ 55 - http://www.flickr.com/photos/60648084@N00/2243154949/ 56 - http://www.flickr.com/photos/19516393@N00/2520094260/

1. 12 Essential Steps of a
Phenomenal Story

2. Stories are Crucial
in Marketing

3. Stories Help to Sell More

4. Stories Build Relationships

5. Stories Build Your Brand

6. Joseph Campbell's
12 Steps of
the Hero's Journey

7. 1
The Ordinary
World

9. The Hero is Introduced

10. He Doesn't Know His Call Yet

11. 2
Call to
Adventure

13. The Hero Gets His First Call

14. Everything is Going to Change

15. 3
Refusal of
the Call

17. The Hero Refuses His Call

18. Bad Emotions Hold the Hero

19. Fear
Frustration
Inadequacy

20. 4
Meeting
Wise Mentor

22. The Mentor Appears

23. He Shows the Road to the Hero

24. 5
The First
Threshold

26. The Hero Makes His First Step

27. Adventure Begins!

28. 6
Tests, Allies
and Enemies

30. The Hero Meets Allies...

31. ...Affords Tests...

32. ...and Fights Enemies

33. 7
Supreme
Ordeal

35. The Hero's Darkest Point

36. Separation Between Old
And New World is Set

37. 8
Revisiting
the Mentor

39. The Hero Visits the Mentor

40. The Hero Gets the Knowledge

41. 9
Return With The
New Knowledge

43. The Hero Has the Wisdom Now

44. He Has New Powers

45. 10
Seizing
the Sword

47. The Hero Uses His Powers
Against His Old Enemies

48. The Final Fight Takes Place

49. The Hero Wins

50. 11
Resurrection

52. The Old Self Dies (Spiritually)

53. The Hero Gets a New Status

54. 12
Return With
the Elixir

56. The Hero Returns Home

57. The Hero Can Enjoy His Freedom

58. Recapping...

59. 1) The Ordinary World
2) Call to Adventure
3) Refusal of the Call
4) Meeting Wise Mentor

60. 5) The First Threshold
6) Tests, Allies and Enemies
7) Supreme Ordeal
8) Revisiting the Mentor

61. 9) Return with New Knowledge
10) Seizeing the Sword
11) Resurrection
12) Return with Elixir

62. Each Step Can be Literal or a Metafor

63. Remember:
Your Customer is the Hero

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